{"id":11141,"date":"2020-03-16T11:00:01","date_gmt":"2020-03-16T05:30:01","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=11141"},"modified":"2020-03-16T15:47:12","modified_gmt":"2020-03-16T10:17:12","slug":"weekly-ppc-news-affect-of-covid-19-on-customersavailability-of-amazon-product-video-metrics","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-affect-of-covid-19-on-customersavailability-of-amazon-product-video-metrics\/","title":{"rendered":"Weekly PPC News – Affect of COVID-19 on Customers,Availability of Amazon Product Video Metrics and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap! Availability of\u00a0Maximize conversions\u00a0and\u00a0Maximize conversion value, Deadline extended\u00a0to adopt\u00a0parallel tracking\u00a0for video campaigns, Availability of Amazon Product Video Metrics for Vendors and Sellers,\u00a0Google Ads script to automate removing the locations from keywords within Google Sheets and more.<\/p>\n

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Use Maximize conversions and Maximize conversion value with portfolio bid strategies<\/a>\u00a0–\u00a0To make it easier to use Smart Bidding with Search campaigns,\u00a0Maximize conversions\u00a0and\u00a0Maximize conversion value\u00a0are now both available to use with portfolios. Get more insight here.<\/p>\n\"\"<\/a>\n

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Deadline extended to adopt parallel tracking for Video campaigns<\/a>\u00a0–\u00a0Given recent global events,\u00a0the deadline to adopt\u00a0parallel tracking\u00a0for video campaigns has been extended to June 15, 2020.<\/p>\n

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Preventing App engagement campaigns for prohibited apps<\/a>\u00a0–\u00a0 Currently,\u00a0Google Ads API allows you to create App engagement campaigns for any category of app. But starting on\u00a0April 1, 2020, the creation of new\u00a0App engagement campaigns\u00a0for apps will be prevented in\u00a0prohibited categories. Learn more in this informative blog post.<\/p>\n

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How the Coronavirus (COVID-19) Pandemic Is Affecting Small Businesses & Marketers<\/a>\u00a0– As the COVID-19 outbreak is affecting everyone globally, this blog post shares some guidelines for customers and small businesses\u00a0that may be experiencing shifts in their business.<\/p>\n

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Free Access: Coronavirus Placement Exclusion List for Google Ads<\/a>\u00a0– A blog post by Kirk Williams<\/a> sharing a\u00a0placement list from ZATO clients of various news organizations websites to exclude as\u00a0increasing Covid-19 Pandemic gave them the sense to cease marketing to these unique web pages where people seek out information about the pandemic.<\/p>\n\"\"<\/a>\n

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Amazon Product Video Metrics Now Available to Vendors and Sellers<\/a>\u00a0– Why\u00a0access to metrics for videos is a\u00a0pretty big deal for both Vendors and Sellers? Tara Johnson<\/a> explains the same in this informative blog post.<\/p>\n

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Advanced Google Ads script removes locations from keywords<\/a>\u00a0–\u00a0 When working with location-based keywords, the most tedious task is\u00a0removing the individual locations from the keywords at-scale. Learn about a Google Ads script by Wesley Parker<\/a>\u00a0to automate removing the locations from keywords within Google Sheets.<\/p>\n

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Do You Really Need to Translate Your Google Ads?<\/a>\u00a0–\u00a0 While\u00a0advertising campaigns for companies with global reach, we often think if it is required\u00a0to translate the Google Ads into local languages? Pauline Jakober<\/a> sheds more light on this question in this blog post.<\/p>\n

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