{"id":11232,"date":"2020-04-02T15:42:47","date_gmt":"2020-04-02T10:12:47","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=11232"},"modified":"2020-04-02T11:43:31","modified_gmt":"2020-04-02T06:13:31","slug":"quarterly-roundup-top-ppc-posts-q1-2020","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/quarterly-roundup-top-ppc-posts-q1-2020\/","title":{"rendered":"Quarterly Roundup | Top PPC Posts, Q1 2020"},"content":{"rendered":"

Missed top PPC News that made headlines in the first quarter? Here is the recap of the same. Extension of the deadline to adopt parallel tracking for video campaigns, Some consideration from Google Ads to\u00a0evaluate your ads and adapt to dynamic market conditions,\u00a0Complete sunset of accelerated budget delivery,\u00a0Update to Microsoft Search in Bing through Office 365 ProPlus,\u00a0Helpful migration tips for Expanded Text Ads and final URLs, Improved Sponsored Brands mobile ads and more.<\/span><\/p>\n

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Google Ads<\/strong><\/h3>\n

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Understand how budget and goal changes may impact Smart Bidding<\/a>\u00a0–\u00a0\u00a0Until now, bid stimulators\u00a0have only been available for campaigns using manual bidding or Target CPA but now, Google is\u00a0adding bid simulator support for the Target ROAS bid strategy and a new budget simulator to get\u00a0more insights from a wider variety of campaigns.<\/p>\n

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Parallel tracking for Video campaigns: mandatory March 31, 2020<\/a>\u00a0–\u00a0 As Parallel tracking is already available for Search, Shopping, and Display campaigns, Google had announced it’s availability for video campaigns also, starting from March 31st, 2020. But, given\u00a0recent global events,\u00a0the deadline to adopt\u00a0parallel tracking\u00a0for video campaigns<\/a> has been extended to June 15, 2020.<\/p>\n

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All Google Ads campaigns will now be using improved Standard delivery<\/a>\u00a0–\u00a0Starting April 2020, Standard delivery will be the only ad delivery method for any new Display, Video, App and Hotel campaigns. Accelerated delivery will no longer be available. Get more insight into this announcement by Google.<\/p>\n

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Easily share remarketing lists across your manager and sub-accounts<\/a>\u00a0–\u00a0Google Ads\u00a0now enables continuous audience sharing in your manager accounts to\u00a0make it easier to quickly share your audience lists.<\/p>\n

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Use Maximize conversions and Maximize conversion value with portfolio bid strategies<\/a>\u00a0–\u00a0To make it easier to use Smart Bidding with Search campaigns,\u00a0Maximize conversions\u00a0and\u00a0Maximize conversion value\u00a0are now both available to use with portfolios. Get more insight here.<\/p>\n

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Easier resubmissions and appeals of ad policy issues<\/a>\u00a0–\u00a0To\u00a0empower every business to get their ads up as soon as possible, Google Ads is launching a new feature that enables you to appeal policy decisions directly in Google Ads.<\/p>\n

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Navigating your campaigns through COVID-19<\/a>\u00a0 –\u00a0As we face the global crises together, it is important to evaluate the campaigns. Google has given some consideration to\u00a0evaluate your ads and adapt to dynamic market conditions.<\/p>\n

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Find more cross-account insights with Report Editor<\/a>\u00a0 –\u00a0To save time and\u00a0to analyze your data across accounts in real-time and identify cross-account patterns without leaving Google Ads, use report editor to\u00a0report across 200 accounts directly.<\/p>\n

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Sunset of the Ad Manager API v201902<\/a>\u00a0\u2013 As per the\u00a0deprecation schedule<\/a>, v201902 of the Ad Manager API will sunset on 28th February 2020. More details in this brief blog post.<\/p>\n

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Changes to stats retrieval for Search campaigns with Display Expansion<\/a>\u00a0\u2013 Starting from 17th February 2020, Google\u00a0will no longer return display keyword stats for Search campaigns with Display Expansion in\u00a0Display Keyword Performance Report\u00a0in the AdWords API and Google Ads scripts and Display keyword view\u00a0in the Google Ads API. Get more insight here.<\/p>\n

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Complete sunset of accelerated budget delivery<\/a>\u00a0– Last year, Google announced that\u00a0accelerated budget delivery<\/a>\u00a0will no longer be available for use with search campaigns, shopping campaigns, or shared budgets. Starting at the\u00a0end of April 2020, It\u00a0will not be available for all other remaining campaign types for both shared and non-shared budgets.<\/p>\n

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Gmail on standard Shopping campaigns<\/a>\u00a0\u2013\u00a0Shopping ads (both Product Shopping ads and Showcase Shopping ads) that target the Google Display Network will be\u00a0eligible to appear\u00a0on Gmail in addition to YouTube and\u00a0Google Discover from March 4th, 2020.\u00a0Get more insight here.<\/p>\n

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Microsoft Advertising<\/strong><\/h3>\n

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Helpful migration tips for Expanded Text Ads and final URLs<\/a>\u00a0\u2013\u00a0Microsoft has\u00a0extended the deadline<\/a>\u00a0to March 31st, 2020 for migrating ad campaigns to Expanded Text Ads and final URLs. Here is an explanatory post to understand the benefits, migration options, how to migrate to Expanded Text Ads and Final URLs and more.<\/p>\n

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Making your performance reporting clearer and more reliable<\/a>\u00a0–\u00a0Performance reporting is a key element in enabling continuous optimization\u00a0of your campaigns. To\u00a0ensure your performance reporting is even more reliable, Microsoft has announced the removal of the average position from the performance report beginning of September 2020.<\/p>\n

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Explore new Product Group capabilities for Shopping Campaigns<\/a>\u00a0\u2013\u00a0To\u00a0save time while managing your Shopping Campaigns and to give you enhanced visibility into account performance, Microsoft Ads has\u00a0announced new\u00a0Shopping Campaign\u00a0functionalities. Learn more about this announcement here.<\/p>\n

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Deliver more relevant ads with IF functions<\/a>\u00a0\u2013\u00a0Optimizing ad copy is an essential part of a successful campaign. To give\u00a0advertisers an easy way to tailor their ad copy for different devices and audiences, Microsoft Advertising has\u00a0announced the global availability of IF functions. More insight into this blog post.<\/p>\n

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Update to Microsoft Search in Bing through Office 365 ProPlus<\/a>\u00a0– Microsoft has announced<\/a> about Bing browser extension made available\u00a0through Office 365\u00a0ProPlus\u00a0on Windows devices starting at the end of February. But there were concerns from customers regarding the way it has been planned to roll out. To address these concerns, few changes have been made to the plan. Learn about them here.<\/span><\/p>\n

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Amazon Advertising<\/strong><\/h3>\n

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History now available for Sponsored Products and Sponsored Brands<\/a>\u00a0\u2013 Amazon recently introduced a new history\u00a0feature for Sponsored Products and Sponsored Brands which\u00a0allows you to view a detailed summary of all changes made to your campaign settings in the past 90 days.<\/p>\n

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Drive engagement with improved Sponsored Brands mobile ads<\/a>\u00a0\u2013 Amazon has increased\u00a0the height of Sponsored Brands ads on mobile to\u00a0provide a better experience for shoppers and to help drive engagement with their brand and products.<\/p>\n\"\"<\/a>\n

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What\u2019s new with sponsored ads and Stores<\/a>\u00a0– To improve\u00a0sponsored ads and Stores offerings, Amazon Advertising\u00a0introduced a number of new products and features to help you engage customers and more easily manage the campaigns. This blog post gives you a brief of all the\u00a0product releases and feature updates to get you off and running in 2020.<\/p>\n

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LinkedIn<\/strong><\/h3>\n

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Engage Your Prospects in More Personal Ways with Conversation Ads<\/a>\u00a0\u2013 LinkedIn brings Conversation Ads, a new messaging-based ad format that helps you interact with your prospects in more personal and engaging ways.\u00a0Romania Bin MacDonnell<\/a>\u00a0explains more about this announcement in this brief article.<\/p>\n

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Quora<\/strong><\/h3>\n

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Better Measure and Attribute Conversions with Advanced Match and Conversion Windows<\/a>\u00a0\u2013\u00a0Quora announces\u00a0two new features to help you measure and attribute conversions: Advanced Match and Conversions Windows. Learn more about these two features in this informative blog post.<\/p>\n

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Twitter<\/strong><\/h3>\n

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Twitter announces Promoted Trend Spotlight goes global<\/a>\u00a0\u2013\u00a0An announcement of\u00a0the Promoted Trend Spotlight, newest takeover ad product on Twitter which\u00a0pairs the undeniable stopping power of video with the premium real estate of Twitter\u2019s Explore tab.<\/p>\n

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Related Links<\/strong><\/p>\n