Setting up a Microsoft Audience ads campaign<\/a>\u00a0–\u00a0Microsoft Audience Ads is the native ad platform within Microsoft Ads that allows PPC advertisers to expand their reach. In this blog post, Joe Martinez<\/a> explains\u00a0how to set up a Microsoft Audience Ad campaign and some\u00a0unique targeting features that no other native ad platform can offer.<\/p>\n Google Ads Announces $340M in Ad Credits for Small and Medium-sized Business<\/a>\u00a0– Google Ads has announced that it will give ad credits to small and medium-sized businesses (SMBs) to help alleviate the impact of the coronavirus outbreak. Pauline Jakober<\/a> helps to know more about this program in this article.<\/p>\n Close Variants Are Like Click Fraud \u2013 Here’s Why<\/a>\u00a0– Click fraud<\/a> is the practice where clicking on paid search ads is done intentionally to run up advertiser costs or drive profits for content sites. Melissa Mackey<\/a> compares close variants with click fraud. Why? Learn in this blog post.<\/p>\n Optimizing Your Google Shopping Feed in 2020<\/a>\u00a0– In this machine learning era where Amazon and eBay have dominated the market, we might get disheartened to see no hope for our brand. This article gives us a few techniques and practices\u00a0to optimize your shopping feed in order to help improve your presence.<\/p>\n Google Ads ends monthly campaign budget test<\/a>\u00a0– Google has ended its short-lived test of monthly ad budgets and it\u00a0will no longer be available as of April 2020. More insight by Ginny Marvin<\/a> in this blog post.<\/p>\n Why the coronavirus (COVID-19) crisis might be the best time to start with Facebook ads [Interview]<\/a>\u00a0–\u00a0As COVID-19 continues to affect our daily lives, paid ads on social media platforms, are suddenly coming at a steep discount. In this article, Facebook expert Ali Parmelee has explained\u00a0why this might be the perfect time to get started with social media advertising.<\/span><\/p>\n Related Links<\/strong><\/p>\n Welcome to this week’s PPC News recap! Amazon’s new product targeting feature, Google Ads announcement to\u00a0give ad credits to small and medium-sized businesses,\u00a0Google ended its short-lived test of monthly ad budgets and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-11259","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=11259"}],"version-history":[{"count":3,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11259\/revisions"}],"predecessor-version":[{"id":20179,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11259\/revisions\/20179"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=11259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=11259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=11259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/04\/Microsoft-Audience.png\")
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