{"id":11310,"date":"2020-04-13T17:06:25","date_gmt":"2020-04-13T11:36:25","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=11310"},"modified":"2020-04-13T22:06:09","modified_gmt":"2020-04-13T16:36:09","slug":"weekly-ppc-news-track-ppc-performance-change-in-covid-19-tips-to-help-small-businesses","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-track-ppc-performance-change-in-covid-19-tips-to-help-small-businesses\/","title":{"rendered":"Weekly PPC News – Track PPC Performance Change During COVID-19, Tips to Help Small Businesses"},"content":{"rendered":"

Welcome to this week’s PPC News recap! A roundup of updates rolled out in January and February 2020 by Amazon,\u00a0Balance automated bids with user control in Google Ads,\u00a0Track your impact better with new conversion goal options, An overview of Twitter Ads and more.<\/p>\n

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Updates to the AdWords API and Google Ads API<\/a>\u00a0–\u00a0 Because of the recent COVID-19 outbreak, all the businesses are facing some unique challenges. Find updates and resources in this article to help you navigate and plan through these challenging times.<\/p>\n

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What\u2019s new with Amazon DSP<\/a>\u00a0–\u00a0 Amazon has introduced many features in Amazon DSP over the last few months.\u00a0Here\u2019s a roundup of updates rolled out in January and February 2020.<\/p>\n

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Tips to help your small business during trying times<\/a>\u00a0– When an unprecedented event like COVID-19 hits, staying connected with your customers can become challenging.\u00a0Here are some tips and resources to help small businesses around the world keep serving their customers during these trying times.<\/p>\n

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In Google Ads, Balance Automated Bids with User Control<\/a>\u00a0–\u00a0Bidding strategies are among the most common forms of automation in Google Ads. In this article, To find the right balance of automation and user control, Matthew Umbro<\/a> explains some steps advertisers can take for more control.<\/p>\n\"\"<\/a>\n

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Track your impact better with new conversion goal options<\/a>\u00a0–\u00a0Conversion tracking\u00a0helps to measure the impact of your ad campaigns on your business and\u00a0also valuable in optimizing your campaigns for the right outcomes. Microsoft Ads has announced two updates with regards to the conversion tracking which have been explained in this article.<\/p>\n

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An Overview of Twitter Ads<\/a>\u00a0– After Facebook, Twitter is one such social ad platform\u00a0many advertisers turn to. In this article, Tim Jensen<\/a>\u00a0provides a walkthrough of creating a Twitter account and launching the first campaign.<\/p>\n\"\"<\/a>\n

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Track how PPC performance changed when specific COVID-19 events took place<\/a>\u00a0–\u00a0 Frederick Vallaeys<\/a> helps us with a Google Ads script that overlays government actions related to the pandemic on Google Ads performance metrics.<\/p>\n

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9 Tips for Creating Instagram Video Ads that Actually Generate Sales<\/a>\u00a0–\u00a0 Videos drive the highest engagement on Instagram but just publishing any video will not get you sales. This blog post, written by Mitt Ray<\/a> explains nine ways you can create creative video ads.<\/p>\n

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7 Signs Your PPC Program Is Being Mismanaged<\/a>\u00a0– If you are not\u00a0a PPC professional,\u00a0you might overlook\u00a0the telltale signs of PPC mismanagement. Here, Pauline Jakober<\/a> helps to know\u00a0seven of the most common ones.<\/p>\n

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