{"id":11390,"date":"2020-04-20T16:31:18","date_gmt":"2020-04-20T11:01:18","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=11390"},"modified":"2020-04-20T12:32:56","modified_gmt":"2020-04-20T07:02:56","slug":"weekly-ppc-news-updated-quora-ads-manager-google-ads-script-to-compare-search-behavior","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-updated-quora-ads-manager-google-ads-script-to-compare-search-behavior\/","title":{"rendered":"Weekly PPC News &#8211; Updated Quora Ads Manager, Google Ads Script to Compare Search Behavior"},"content":{"rendered":"<p class=\"lead\">Welcome to this week&#8217;s PPC News recap! Updated Quora Ads manager,\u00a0Facebook&#8217;s initiative to support the global public health community by\u00a0temporarily banning ads selling medical face masks,\u00a0Google Ads has announced to waive the ad serving fees associated with their Google Ad Manager product, PPC town hall insights and more.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/ad-creative-editing-for-sponsored-brands\/\" target=\"_blank\" rel=\"noopener\">Ad creative editing available for Sponsored Brands<\/a>\u00a0&#8211; With Amazon&#8217;s new feature,\u00a0you can change the products, headline, and logos in your live ad creative in\u00a0Sponsored Brands\u00a0campaigns. Get more insight here.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.quora.com\/q\/quoraforbusiness\/Say-Hello-to-the-Updated-Quora-Ads-Manager\" target=\"_blank\" rel=\"noopener\">Say Hello to the Updated Quora Ads Manager<\/a>\u00a0&#8211; To\u00a0improve your experience when advertising on Quora, the team has announced a new Quora Ads Manager design which makes it easier to navigate and manage your campaigns.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/04\/Quora-Updated-Ad-Manager.png\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"316\" class=\"aligncenter size-full wp-image-11392\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/04\/Quora-Updated-Ad-Manager.png\" alt=\"\" \/><\/a>\n<p><a href=\"https:\/\/business.pinterest.com\/en\/blog\/pinterest-partners-are-ready-to-help-you-scale-up-your-success\" target=\"_blank\" rel=\"noopener\">More Pinterest Partners than ever are ready to help you scale up your success<\/a>\u00a0&#8211; There are partners on Pinterest who make it easier to create Pins of every item in your catalog, measure how well you\u2019re doing or help people buy products. This can help you achieve your business goal. Learn more in this informative blog post.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"blog-post-title\"><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/april-2020\/native-advertising-strategies-for-unprecedented-times\" target=\"_blank\" rel=\"noopener\">Native advertising strategies for unprecedented times<\/a>\u00a0&#8211; During this COVID-19 outbreak,\u00a0online traffic for media sites has increased and it\u00a0has led to positive results for\u00a0Microsoft Audience Ads\u00a0efficiency.\u00a0This blog post helps you to consider a few points to strategize your native advertisements.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"_ez1 _7oxt _1m1h _2t6c _5kal _7n4_ _34g8\"><a href=\"https:\/\/en-gb.facebook.com\/business\/news\/mask-removal-guide-apac\" target=\"_blank\" rel=\"noopener\">Quick Guide to Remove Masks from Catalogue<\/a>\u00a0-During this outbreak, Facebook has taken the steps to support the global public health community by\u00a0temporarily banning ads selling medical face masks.\u00a0Advertisers should stop all ads selling masks immediately, and also stop selling face masks in Dynamic Ads as well. Learn more here.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/04\/Facebook-Mask-Ads.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"678\" class=\"aligncenter size-full wp-image-11395\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/04\/Facebook-Mask-Ads.jpg\" alt=\"\" \/><\/a>\n<p>&nbsp;<\/p>\n<p class=\"sej-stitle\"><a href=\"https:\/\/www.searchenginejournal.com\/google-waives-ad-serving-fees-for-news-publishers\/362512\/#close\" target=\"_blank\" rel=\"noopener\">Google Waives Ad Serving Fees for News Publishers<\/a>\u00a0&#8211; To\u00a0help during the COVID-19 crises, for the next 5 months, Google Ads has announced to waive the ad serving fees associated with their Google Ad Manager product. <a href=\"https:\/\/twitter.com\/SusanEDub\" target=\"_blank\" rel=\"noopener\">Susan Wenogard<\/a> sheds more light on this announcement in this blog post.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/adespresso.com\/blog\/marketing-crisis-communication\/\" target=\"_blank\" rel=\"noopener\">6 Tips for Marketers to Improve Crisis Communication With Their Customers<\/a>\u00a0&#8211; During these critical times, strong crisis communication across social media marketing is essential. In this article, <a href=\"https:\/\/twitter.com\/ana_gotter\" target=\"_blank\" rel=\"noopener\">Ana Gotter<\/a> explains\u00a0specific strategies one can use to communicate and market effectively during a crisis without coming across as exploitative.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/a-simple-script-to-compare-search-behavior-before-and-during-covid-19-332935\" target=\"_blank\" rel=\"noopener\">A simple script to compare search behavior before \u2013 and during \u2013 COVID-19<\/a>\u00a0&#8211;\u00a0With the economy in turmoil, it becomes difficult to spot changes in search behavior easily. A Google Ads script from <a href=\"https:\/\/twitter.com\/bloomarty\" target=\"_blank\" rel=\"noopener\">Martin Roettgerding<\/a> helps to create few charts to plots the percentages of your clicks and conversions about devices, weekdays and hours of the day.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"post-title entry-title\"><a href=\"https:\/\/www.optmyzr.com\/blog\/ppc-town-hall-9-insights-on-bid-management-paid-social-more\/\" target=\"_blank\" rel=\"noopener\">PPC Town Hall: 9 Insights on Bid Management, Paid Social &amp; More<\/a>\u00a0&#8211; This week,\u00a0<a href=\"https:\/\/twitter.com\/siliconvallaeys\" target=\"_blank\" rel=\"noopener\">Frederick Vallaeys<\/a> has moderated a panel that includes four top management people from different organizations to find out nine key insights\u00a0on bid management in dynamic environments which\u00a0every agency, advertiser, and consultant can act on.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links<\/strong><\/p>\n<ul>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/how-many-ads-should-be-implemented-per-ad-group\/\" target=\"_blank\" rel=\"noopener\">How Many Ads Should be Implemented Per Ad Group?<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/negative-keywords-list-for-the-current-pandemic\/\" target=\"_blank\" rel=\"noopener\">Negative Keywords List For The Current Pandemic<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/how-to-cut-ppc-cost-during-uncertain-times\/\" target=\"_blank\" rel=\"noopener\">How to Cut PPC Cost During Uncertain Times<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s PPC News recap! Updated Quora Ads manager,\u00a0Facebook&#8217;s initiative to support the global public health community by\u00a0temporarily banning ads selling medical face masks,\u00a0Google Ads has announced to waive the ad serving fees associated with their Google Ad Manager product, PPC town hall insights and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-11390","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=11390"}],"version-history":[{"count":3,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11390\/revisions"}],"predecessor-version":[{"id":11398,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11390\/revisions\/11398"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=11390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=11390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=11390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}