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Facebook pulls back on Campaign Budget Optimization mandate<\/a>\u00a0–\u00a0To provide advertisers with flexibility and choice in their buying strategies, Facebook has decided not to go ahead with\u00a0Campaign Budget Optimization (CBO) migration.\u00a0Ginny Marvin<\/a>\u00a0shares more insight regarding this update in this blog post.<\/p>\n <\/p>\n Introducing call ads, with an optional website link<\/a>\u00a0–\u00a0It becomes difficult to manage call volume when your business is operating on limited hours. To overcome this, you can now\u00a0include an optional \u201cVisit website\u201d link with your call-only ads.\u00a0Susan Wenograd<\/a>\u00a0has shared more information regarding this feature in her\u00a0searchenginejournal<\/a>\u00a0blog post.<\/p>\n <\/p>\n <\/p>\n Ad creative editing available for Sponsored Brands<\/a>\u00a0–\u00a0With Amazon\u2019s new feature,\u00a0you can change the products, headline, and logos in your live ad creative in\u00a0Sponsored Brands\u00a0campaigns. Get more insight here.<\/p>\n <\/p>\n Merkle | Q1 2020 Digital Marketing Report | Key Highlights<\/a>\u00a0– As per the digital marketing trend for Q1 2020,\u00a0for most brands, this period in mid-March marked a clear boundary between pre and post-COVID-19 results, but exactly how different these periods looked varied considerably depending on the channel, the industry of the advertiser, and other key factors. Get some key highlights in this blog post.<\/p>\n <\/p>\n Product targeting available for US sellers on Sponsored Display<\/a>\u00a0–\u00a0With Amazon\u2019s new product targeting feature, US sellers can promote\u00a0product discovery with ads that reach potential shoppers\u00a0and access more campaign controls and reporting metrics.<\/p>\n <\/p>\n Tips to help your small business during trying times<\/a>\u00a0–\u00a0When an unprecedented event like COVID-19 hits, staying connected with your customers can become challenging.\u00a0Here are some tips and resources to help small businesses around the world keep serving their customers during these trying times.<\/p>\n <\/p>\n Introducing multi-account Google Imports<\/a>\u00a0–\u00a0Managing multiple accounts and\u00a0keep them in sync through Google Import, can be quite difficult. Here we learn about an announcement that will enable us to do Google import from multiple accounts.\u00a0Sachin Tayade<\/a>\u00a0sheds more light on this update.<\/p>\n <\/p>\n Say Hello to the Updated Quora Ads Manager<\/a>\u00a0–\u00a0To\u00a0improve your experience when advertising on Quora, the team has announced a new Quora Ads Manager design which makes it easier to navigate and manage your campaigns.<\/p>\n Track your impact better with new conversion goal options<\/a>\u00a0–\u00a0Conversion tracking\u00a0helps to measure the impact of your ad campaigns on your business and\u00a0also valuable in optimizing your campaigns for the right outcomes. Microsoft Ads has announced two updates with regards to the conversion tracking which have been explained in this article.<\/p>\n <\/p>\n Navigating your campaigns through COVID-19<\/a>\u00a0–\u00a0As we face the global crises together, it is important to evaluate the campaigns. Google has given some consideration to\u00a0evaluate your ads and adapt to dynamic market conditions.<\/p>\n <\/p>\n Increasing transparency through advertiser identity verification<\/a>\u00a0\u2013 Google is committed to giving users transparency, choice, and control when it comes to the ads. Now, Google\u00a0brings additional transparency through a new identity verification policy. Learn more about this here.<\/p>\n <\/p>\n Related Links<\/strong><\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Missed out on top PPC posts published in the month of April 2020? Here is a quick recap. Release of Google Ads Editor v1.3, Q1 2020 Digital Marketing report from Merkle, Availability of product targeting for US seller on sponsored display,\u00a0Updated Quora Ads Manager,\u00a0Navigating your campaigns through COVID-19, Multi-account Google import and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-11555","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=11555"}],"version-history":[{"count":7,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11555\/revisions"}],"predecessor-version":[{"id":11566,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11555\/revisions\/11566"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=11555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=11555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=11555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>\n<\/a>\n<\/a>\n\n