{"id":11631,"date":"2020-05-11T17:48:13","date_gmt":"2020-05-11T12:18:13","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=11631"},"modified":"2020-05-11T17:48:13","modified_gmt":"2020-05-11T12:18:13","slug":"weekly-ppc-news-new-sponsored-brands-translation-feature-adapting-ppc-strategy-in-changing-times","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-new-sponsored-brands-translation-feature-adapting-ppc-strategy-in-changing-times\/","title":{"rendered":"Weekly PPC News – New Sponsored Brands\u00a0Translation Feature, Adapting PPC Strategy in Changing Times"},"content":{"rendered":"

Here is the recap of this week’s top PPC news! Tips to boost Pinterest campaign performance,\u00a0Adapting PPC strategy in changing times,\u00a0Google Local Inventory Ads success strategies,\u00a0Sponsored Brands\u00a0translation feature,\u00a0Google\u2019s 6 practical tips for PPC during the pandemic, and more.<\/p>\n

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Translations available for Sponsored Brands<\/a>\u00a0– Amazon has released a new\u00a0Sponsored Brands\u00a0translation feature that helps advertisers\u00a0to engage with Sponsored Brands ads in the language they\u2019ve selected and\u00a0easily create and manage multi-language content on Amazon. More insight into this feature in this article.<\/p>\n\"\"<\/a>\n

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3 tips to boost your Pinterest campaign performance<\/a>\u00a0–\u00a0With all the economic uncertainty, Pinterest Tag can help to best set up your campaigns and measure their performance. Ali Pulver<\/a> penned down three tips\u00a0to make sure that Pinterest Tag is working its hardest for your campaigns.<\/p>\n

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Parallel tracking enables a faster and safer user experience<\/a>\u00a0– Parallel tracking can help increase the number of conversions for your ad campaigns. For all accounts created after\u00a0May 31, 2020, parallel tracking will be mandatory. What else new? find out in this brief blog post.<\/p>\n\"\"<\/a>\n

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It Isn\u2019t Business as Always: Adapting PPC Strategy in Changing Times<\/a>\u00a0– Businesses should adopt some PPC strategies which can help them during difficult times like Coronavirus pandemic rather than running the same ads as always. Tim Jensen<\/a> helps to understand some ideas which you can use to alter your\u00a0PPC strategy in these changing times.<\/p>\n

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Google\u2019s 6 Practical Tips for PPC During the Pandemic<\/a>\u00a0-During this pandemic,\u00a0every business must adjust the way they advertise to the people who buy their products and services. This article explains some of the best practices to manage your marketing campaigns through unusual times.<\/p>\n

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A script that detects anomalies at a local level<\/a>\u00a0– COVID-19 outbreak has made us understand\u00a0one of the most powerful benefits of scripts:\u00a0they can be created cheaply and quickly. Frederick Vallaeys<\/a> shares a Google Ads script that alerts advertisers when there is an anomaly in performance in a specific location: the\u00a0Geo Anomaly Detector.<\/p>\n

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Is the Google Ads Partner Badge a Red Flag?<\/a>\u00a0– The New Google Ads Partner Requirements have\u00a0many PPC pros alarmed thinking\u00a0if the Google Ads Partner badge is now a red flag instead of a symbol of trust. Pauline Jakober<\/a> sheds more light on this debate<\/p>\n

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Google Local Inventory Ads (LIA): 7 Strategies for Success<\/a>\u00a0– Local Inventory Ads (LIA) has the ability to reach your audience online before they make a product decision. In this blog post, Greg Swan<\/a> explains how Local Inventory Ads help drive in-store traffic and sales, how to set them up,\u00a0and some optimization tips.<\/p>\n

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