{"id":1172,"date":"2015-10-19T12:08:55","date_gmt":"2015-10-19T06:38:55","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1172"},"modified":"2019-04-16T13:15:31","modified_gmt":"2019-04-16T07:45:31","slug":"weekly-ppc-news-common-mistakes-adwords","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-common-mistakes-adwords\/","title":{"rendered":"Weekly PPC News &#8211; Avoid Common Budget Killing Mistakes in AdWords"},"content":{"rendered":"<p class=\"lead\">Achieve the ultimate conversion rate, nail the art of writing compelling ad copies, avoid making the common mistakes in AdWords, understand the importance of sitelink extensions. All this and more covered in this week&#8217;s PPC news compilation of articles.<\/p>\n<p><!--more--><\/p>\n<p>Become more learned with these useful articles:<\/p>\n<p>&nbsp;<\/p>\n<p>1.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=cK5NqJyfDGA\" target=\"_blank\" rel=\"noopener noreferrer\">Extend your ads with Sitelinks<\/a><\/p>\n<p>Here&#8217;s a quick 5 minute video that takes you through what sitelink extensions are, how marketers benefit out of them and how to set sitelink to your campaign or ad group.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cK5NqJyfDGA\" width=\"315\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>2.\u00a0<a href=\"http:\/\/neilpatel.com\/2015\/10\/17\/new-to-adwords-avoid-these-10-common-budget-killing-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">New to AdWords? Avoid These 10 Common Budget Killing Mistakes<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/neilpatel\">Neil Patel<\/a> alerts beginners with the mistakes to minimize the risk of losing while still learning. He outlines the 10 common mistakes that newbies should avoid to ensure profitable results from their advertising efforts.<\/p>\n<p>&nbsp;<\/p>\n<p>3.\u00a0<a href=\"https:\/\/www.karooya.com\/blog\/how-to-create-bulk-ad-schedule-in-bing\/\" target=\"_blank\" rel=\"noopener noreferrer\">How To Create Bulk Ad Schedule in Bing<\/a><\/p>\n<p>This post takes readers through the easy steps to create bulk Ad Schedule through Bings Ad Editor. For larger accounts doing bulk changes makes them save time and energy on other essential things.<\/p>\n<p>&nbsp;<\/p>\n<p>4.\u00a0<a href=\"http:\/\/www.ppchero.com\/what-is-a-good-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Is A Good Conversion Rate?<\/a><\/p>\n<p>Businesses must work out on a strategy to increase conversion rate. <a href=\"https:\/\/twitter.com\/absabrowsky\" target=\"_blank\" rel=\"noopener noreferrer\">Ally Sabrowsky<\/a> discusses what a good conversion rate is and how regular optimization can help achieve the desired and ultimate conversion rate.<\/p>\n<p>&nbsp;<\/p>\n<p>5.\u00a0<a href=\"http:\/\/www.ppchero.com\/how-a-lead-gen-strategy-increased-ppc-revenue-for-an-ecommerce-account\/\" target=\"_blank\" rel=\"noopener noreferrer\">How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/cass_oumedian\">Cassie Oumedian<\/a> stresses on maintaining a synergy across all marketing channels for a sustainable growth in business. She shares the strategy adopted by a company to increase revenue by creating online marketing synergy.<\/p>\n<p>&nbsp;<\/p>\n<p>6.\u00a0<a href=\"http:\/\/keymediasolutions.com\/news\/display-advertising\/new-marketing-objectives-in-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">New Marketing Objectives in AdWords<\/a><\/p>\n<p>The author in this post discusses about the marketing objectives of the recent changes announced in the display campaigns. Learn what are the benefits of each of these objectives along with how it works and what it&#8217;s definition is.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/marketing_objective.png\"><img loading=\"lazy\" decoding=\"async\" width=\"218\" height=\"297\" class=\"alignnone size-full wp-image-1176\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/marketing_objective.png\" alt=\"ppc_news_marketing_objective\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>7.\u00a0<a href=\"http:\/\/midasmedia.co.uk\/writing-ads-for-google-adwords-p0\/\" target=\"_blank\" rel=\"noopener noreferrer\">Writing Ads For Google AdWords: Nail Google&#8217;s Parameters and Convert Creatively<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/Nat_RL1\" target=\"_blank\" rel=\"noopener noreferrer\">Nat Rubyan-Ling<\/a> advises on mastering in Ad Copy within the strict parameters of Google. Delivering a compelling ad that reaches out to target audience amidst the limitations is quite challenging. If you are stuck with that, this post helps you out.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/ad_copy.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1177\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/ad_copy.png\" alt=\"ppc_news_ad_copy\" width=\"435\" height=\"274\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>8.\u00a0<a href=\"http:\/\/adwords.blogspot.in\/2015\/10\/reaching-users-with-universal-app-campaigns.html\" target=\"_blank\" rel=\"noopener noreferrer\">Reaching users across Search, Play, YouTube and the Google Display Network with Universal App Campaigns<\/a><\/p>\n<p>In continuation to the announcement made a couple of weeks ago, Google announced the ease with which developers can create Universal App Campaigns directly through Google Play Developer Console. Learn more here.<\/p>\n<p>&nbsp;<\/p>\n<p>9.\u00a0<a href=\"http:\/\/www.blastam.com\/resources\/BlastAM-PPC-AdWords-Segmentation-Hebdon.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Unlock the magic of segmentation using AdWords Interface<\/a><\/p>\n<p>Download this useful guide on how actionable segmentation helps marketers improve account performance. Learn more about it in this document and swiftly achieve extraordinary results.<\/p>\n<p>&nbsp;<\/p>\n<p>10.\u00a0<a href=\"http:\/\/searchengineland.com\/googles-pc-market-share-off-its-peak-yet-company-seeing-more-searches-than-ever-233780\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever<\/a><\/p>\n<p>Here&#8217;s a look at the September 2015 Search Engine Ranking data released by comScore. The data puts some facts across stating that though Google&#8217;s market share in PC lost, yet it\u00a0is witnessing more search queries than any other time. Know more here.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/free-adwords-script-to-analyze-quality-score-in-detail\/\" target=\"_blank\" rel=\"noopener noreferrer\">Free AdWords Script to Analyze Quality Score in Detail<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\">Free AdWords Audit Report<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/adwords-script-identify-duplicate-keywords-including-close-variants\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Script to Identify Duplicate Keywords, Including Close Variants<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Achieve the ultimate conversion rate, nail the art of writing compelling ad copies, avoid making the common mistakes in AdWords, understand the importance of sitelink extensions. All this and more covered in this week&#8217;s PPC news compilation of articles.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1172","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=1172"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1172\/revisions"}],"predecessor-version":[{"id":5151,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1172\/revisions\/5151"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=1172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=1172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}