{"id":11758,"date":"2020-05-25T17:52:30","date_gmt":"2020-05-25T12:22:30","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=11758"},"modified":"2020-05-25T17:52:30","modified_gmt":"2020-05-25T12:22:30","slug":"weekly-ppc-news-googles-business-guide-during-covid-19-revisit-extension-feature-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-googles-business-guide-during-covid-19-revisit-extension-feature-and-more\/","title":{"rendered":"Weekly PPC News – Google’s Business Guide During COVID-19, Revisit Extension Feature and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap! A business guide from Google for businesses during COVID-19 pandemic, Ten ways to make your video ads on Pinterest, Introduction of Facebook Shops,\u00a05 key strategies for client communication during COVID-19 and more.<\/p>\n

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Managing your campaigns through COVID-19<\/a>\u00a0– Google has created a business guide and the resources so businesses can adapt their\u00a0digital marketing strategy during this COVID-19 pandemic.<\/p>\n

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10 ways to make your video ads stand out on Pinterest<\/a>\u00a0–\u00a0To capture Pinners\u2019 attention, it\u2019s important to create ideas that aren\u2019t just relevant and useful, but also visually playful. Pinterest is recommending its\u00a010 \u201cbreakthrough\u201d video techniques to\u00a0create thumb-stopping content for people.<\/p>\n

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How to Retarget Facebook Ad Traffic for Conversions<\/a>\u00a0–\u00a0In this article, Charlie Lawrance<\/a> discovers how to combine Facebook ads traffic and conversion campaigns to meet your goals.<\/p>\n\"\"<\/a>\n

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Make the best of YouTube yours with YouTube Select<\/a>\u00a0– Google’s new global content solution “YouTube Select”\u00a0offers more flexibility to reach the audiences you can\u2019t find elsewhere in the content\u00a0and places they choose to watch.<\/p>\n

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7 Signs Your PPC Program Is Being Mismanaged<\/a>\u00a0– In today’s scenario,\u00a0it\u2019s important that your PPC program is managed skillfully. In this blog post, Pauline Jakober<\/a> explains seven signs\u00a0of mismanagement that you should look for.<\/p>\n

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5 Key Strategies for Client Communication During COVID-19<\/a>\u00a0– Due to the economic impact of COVID-19, clients are finding ways to\u00a0tighten purse strings on their advertising budgets. Here are five fundamental points to guide the clients\u00a0through COVID-19.<\/p>\n

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Facebook Is Testing Mid-Roll & Livestream Video Ads: What It Means<\/a>\u00a0– Facebook is getting into\u00a0mid-roll and Livestream video ads testing. What does this mean to us? Are they\u00a0trying to draw some dollars away from YouTube? Susan Wenogard<\/a> helps us to know in this article.<\/p>\n

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Extension Features You May Want to Revisit<\/a>\u00a0– While adding ad extensions in bulk in Google Ads interface, you might miss out device preference and extension scheduling options that are available for most of the extensions. Kristin Palmer<\/a> helps us to know these features and how to use them after you have added the extensions.<\/p>\n

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Introducing Facebook Shops: Helping Small Businesses Sell Online<\/a>\u00a0– Due to this COVID-19 pandemic, small businesses are facing a hard time to catch the audiences. Introduction of “Facebook shop” will help small businesses to make buying and selling online easier.<\/p>\n

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Related Links<\/strong><\/p>\n