What is Explanations?<\/strong><\/h4>\n\n\n\nAs the name suggests, the Explanations feature explains what led to the noticeable change in performance. It shows you the impact the below mentioned factors have had on your campaign performance:<\/p>\n\n\n\n
- Bid changes:<\/strong>\u00a0How changes to your bids may have affected where and how often your ads showed.\u00a0<\/li>
- Budget changes<\/strong>: How changes to your budget may have affected clicks and impressions your ads received.<\/li>
- Bid Modifier changes:<\/strong>\u00a0How changes to your device bid modifier, location bid modifier<\/a>, demographic bid modifier, and audience bid modifier may have affected performance.<\/li>
- Budget allocation:<\/strong>\u00a0How spreading your budget across multiple entities (for example, ad groups) may have affected the performance of other entities.<\/li>
- Conversions:<\/strong>\u00a0How changing your conversion actions status or settings may have affected the number of your conversions. Explanations also include data on conversion lag and tag firing frequency to help diagnose your performance changes.<\/li>
- Budget exhaustion rate:<\/strong>\u00a0How changing your average cost-per-click (CPC) may have caused your budget to run out more quickly or slowly than usual.\u00a0<\/li>
- Eligibility:<\/strong>\u00a0How different factors may have affected how often your ads were eligible for traffic (for example, budget exhaustion or pausing an ad group or campaign, when all ads in an ad group were disapproved). \u00a0<\/li>
- Targeting changes:<\/strong>\u00a0How changes to location targeting<\/a>, keywords targeting, keyword status, and adding\/removing an audience may affect performance.<\/li>
- Auction competitions and search interest:<\/strong>\u00a0How changes in search volume on Search partners and opt-in\/opt-out of Search partners may affect performance.<\/li>
- Change history:<\/strong>\u00a0How changes to your account may have affected your account\u2019s performance. \u00a0<\/li><\/ul>\n\n\n\n
source: Google Ads<\/a><\/em><\/p>\n\n\n\n<\/div>\n\n\n\nHow To Use Explanations Feature?<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nStep 1: <\/strong>Go to your campaign\/ ad group\/ keyword (whatever you wish to analyze). Select the date range and compare it to the period you wish to<\/p>\n\n\n\nNote : Here we have compared performance change at campaign level.<\/p>\n\n\n\n![\"compare](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/select-date-range-to-compare.png\" "\\"compare")
<\/figure>\n\n\n\n<\/div>\n\n\n\nStep 2: <\/strong>You will now see the performance summary of your campaign\/ ad group\/ keyword in the date range selected<\/p>\n\n\n\n![\"performance](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/compare_google_ads_performance.png\" "\\"performance")
<\/figure>\n\n\n\n<\/div>\n\n\n\nStep 3:<\/strong> On hovering on the blue hyperlinked % change, you can get insight into what led to this % change. Click on ‘View Explanations’ to get deeper insight into it<\/p>\n\n\n\n![\"review](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/review_performance_change_google_ads.png\" "\\"review")
<\/figure>\n\n\n\n<\/div>\n\n\n\nStep 4: <\/strong> In the next step you can view details at ad group level and then at the keyword level. So you can dig deeper and find the root cause of the change.<\/p>\n\n\n\n![\"explanation](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/explanation_performance_change_google_ads.png\" "\\"explanation")
<\/figure>\n\n\n\nGoogle also shares details of the areas they have looked into to check the reason for the performance change<\/p>\n\n\n\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/areas-checked-for-explanation-google-ads.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nSo, here is how you can get started with Explanations. Use the insights to optimize your campaign\/ ad group\/ keyword performance.<\/p>\n\n\n\n
<\/div>\n\n\n\nShare your experience with this feature in the comment section below.<\/p>\n\n\n\n
<\/div>\n\n\n\nRelated Links:<\/strong><\/p>\n\n\n\n- [New Feature] Filter Added To Karooya\u2019s Negative Keywords Tool<\/a><\/li>
- Google Ads Audit Report \u2013 Features Adoption Check<\/a><\/li>
- 5 New Features To Definitely Try in The New Google Ads UI<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
You might notice that there has been significant change in your account performance but what led to it was a question that would require some deep study. Google’s Explanations feature solves this problem.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-11999","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=11999"}],"version-history":[{"count":16,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11999\/revisions"}],"predecessor-version":[{"id":12920,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11999\/revisions\/12920"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=11999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=11999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=11999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
source: Google Ads<\/a><\/em><\/p>\n\n\n\n Step 1: <\/strong>Go to your campaign\/ ad group\/ keyword (whatever you wish to analyze). Select the date range and compare it to the period you wish to<\/p>\n\n\n\n Note : Here we have compared performance change at campaign level.<\/p>\n\n\n\n Step 2: <\/strong>You will now see the performance summary of your campaign\/ ad group\/ keyword in the date range selected<\/p>\n\n\n\n Step 3:<\/strong> On hovering on the blue hyperlinked % change, you can get insight into what led to this % change. Click on ‘View Explanations’ to get deeper insight into it<\/p>\n\n\n\n Step 4: <\/strong> In the next step you can view details at ad group level and then at the keyword level. So you can dig deeper and find the root cause of the change.<\/p>\n\n\n\n Google also shares details of the areas they have looked into to check the reason for the performance change<\/p>\n\n\n\n So, here is how you can get started with Explanations. Use the insights to optimize your campaign\/ ad group\/ keyword performance.<\/p>\n\n\n\n Share your experience with this feature in the comment section below.<\/p>\n\n\n\n Related Links:<\/strong><\/p>\n\n\n\n You might notice that there has been significant change in your account performance but what led to it was a question that would require some deep study. Google’s Explanations feature solves this problem.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-11999","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=11999"}],"version-history":[{"count":16,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11999\/revisions"}],"predecessor-version":[{"id":12920,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11999\/revisions\/12920"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=11999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=11999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=11999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How To Use Explanations Feature?<\/strong><\/h4>\n\n\n\n
<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n