{"id":12034,"date":"2020-06-15T16:16:28","date_gmt":"2020-06-15T10:46:28","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=12034"},"modified":"2020-06-15T16:16:29","modified_gmt":"2020-06-15T10:46:29","slug":"weekly-ppc-news-automated-bidding-during-covid-19-pandemic-parallel-tracking-in-microsoft-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-automated-bidding-during-covid-19-pandemic-parallel-tracking-in-microsoft-ads\/","title":{"rendered":"Weekly PPC News – Automated Bidding During COVID-19 Pandemic, Parallel Tracking in Microsoft Ads"},"content":{"rendered":"\n

Welcome to this week’s edition of PPC News! Facebook relaxes ban on ads for non-medical masks, Things we learn about automated bidding in this pandemic, How to do better display advertising during COVID-19, Track multiple conversion events in Google ads, and more.<\/p>\n\n\n\n\n\n\n\n

Sponsored Display product targeting launches to Canada sellers<\/a> – Amazon has released product targeting capabilities for Canada sellers which will help them to promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products.\u00a0<\/p>\n\n\n\n

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Facebook Relaxes Ban on Ads for Non-Medical Masks<\/a> – Facebook has relaxed the restrictions around ads selling face masks which they\u00a0instituted in March. A brief blog post by Susan Wenograd<\/a> giving us more information on the same.<\/p>\n\n\n\n

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4 things we learned about automated bidding during the pandemic<\/a> – Right bids are very critical for PPC campaign and this pandemic has given us new insights into how automated bidding works. An informative blog post by Frederick Vallaeys<\/a>.\u00a0<\/p>\n\n\n\n

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What You Need to Know About Parallel Tracking in Microsoft Ads<\/a> -Microsoft Ads recently added the parallel tracking capability in ad accounts. In this blog post, Kristin Palmer<\/a> helps to know the advantages of parallel tracking and what you need to do to enable it in Microsoft Ads.<\/p>\n\n\n\n

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4 Tips for Better Display Advertising During COVID-19<\/a> – Joe Martinez<\/a> shares some tactics which have helped his clients to make wise use of the Google Display Network during this COVID-19 pandemic.<\/p>\n\n\n\n

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Good Questions, Real Answers: How Does Facebook Use Machine Learning to Deliver Ads?<\/a> – Personalized ads help businesses reach customers affordably and provide people a better experience. This blog post helps to understand how Facebook delivers this value through ad auctions that use machine learning.\u00a0<\/p>\n\n\n\n

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Upcoming update to housing, employment, and credit advertising policies<\/a> – To further improve access to housing, employment, and credit opportunities, Google is introducing a new personalized advertising policy for certain types of ads. Find more in this blog post.<\/p>\n\n\n\n

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Tracking Multiple Conversion Events in Google Ads<\/a> – Tracking multiple conversion events is a great way to drive additional insight and value for any business. This post will help to know step by step process to set up a secondary conversion event.<\/p>\n\n\n\n

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Google Unpaid Shopping Traffic – Early Results<\/a> – Last month, Google Ads has announced that unpaid shopping product listings would begin rolling out, featuring non-ad based product listings on Google\u2019s Search and Shopping SERPs. How can you opt for a free listing and many more questions are been taken care of in this blog post.<\/p>\n\n\n\n

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Related Links<\/strong><\/p>\n\n\n\n