Discovery Campaign & Its Benefits<\/strong><\/h4>\n\n\n\nDiscovery Campaign is a new way to reach your customers through Google’s Customer Intent Targeting, remarketing and In–marketing.<\/p>\n\n\n\n
The many benefits that you get from it are: <\/p>\n\n\n\n
- Reaching potential audience on Google’s Discover Feeds<\/a>, YouTube Home Feed, Gmail Social Promotion tab, with a single campaign<\/li>
- Reaching customers with relevant and visually rich personalized ads<\/li>
- Benefit from Google’s understanding of what customers want and what would drive results<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Here is how to get started with Discovery campaign<\/strong><\/h4>\n\n\n\nSelect the campaign type while creating a new campaign on Google Ads<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/select-campaign-type-discovery.png\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nYou can specify you target audience while setting up your campaign. Select your preferred audience type : remarketing, in-marketing or custom intent.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/custom-intent-audience-for-discovery-campaign.png\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nYou could also revisit this part later by going to set the Audience tab on the left hand bar and then clicking on the edit icon to see your options<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/target-audience-discovery-campaign.png\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nIn the next step, click on Browse to view the options available. Choose the option that best defines how you can best identify your target audience<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/target-audience-options-available.png\")
<\/figure><\/div>\n\n\n\nWe created discovery campaign with custom intent audience, so here is how to create it. You can choose other options available.<\/strong><\/p>\n\n\n\nGo to ‘New Custom Audience’ (if you have an existing custom audience then you can select that or create a new one)<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/create-new-custom-audience-google-ads.png\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nNow add the desired search terms to target and reach your potential audience<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/target-search-terms-custom-audience.png\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nWith this step, you have created your first discovery campaign.<\/p>\n\n\n\n
<\/div>\n\n\n\nRelated Links:<\/strong><\/p>\n\n\n\n- Using Google Audience Targeting in Display Campaign<\/a><\/li>
- Are Long Tail Keywords Still Relevant In Paid Search?<\/a><\/li>
- Using Google Ads Audience Targeting in Search Campaign<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Launched last year, Discovery campaign uses Google’s machine learning to show the best combinations of your ad assets.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-12054","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=12054"}],"version-history":[{"count":9,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12054\/revisions"}],"predecessor-version":[{"id":12096,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12054\/revisions\/12096"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=12054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=12054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=12054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Here is how to get started with Discovery campaign<\/strong><\/h4>\n\n\n\nSelect the campaign type while creating a new campaign on Google Ads<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nYou can specify you target audience while setting up your campaign. Select your preferred audience type : remarketing, in-marketing or custom intent.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nYou could also revisit this part later by going to set the Audience tab on the left hand bar and then clicking on the edit icon to see your options<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nIn the next step, click on Browse to view the options available. Choose the option that best defines how you can best identify your target audience<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nWe created discovery campaign with custom intent audience, so here is how to create it. You can choose other options available.<\/strong><\/p>\n\n\n\nGo to ‘New Custom Audience’ (if you have an existing custom audience then you can select that or create a new one)<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nNow add the desired search terms to target and reach your potential audience<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nWith this step, you have created your first discovery campaign.<\/p>\n\n\n\n
<\/div>\n\n\n\nRelated Links:<\/strong><\/p>\n\n\n\n- Using Google Audience Targeting in Display Campaign<\/a><\/li>
- Are Long Tail Keywords Still Relevant In Paid Search?<\/a><\/li>
- Using Google Ads Audience Targeting in Search Campaign<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Launched last year, Discovery campaign uses Google’s machine learning to show the best combinations of your ad assets.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-12054","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=12054"}],"version-history":[{"count":9,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12054\/revisions"}],"predecessor-version":[{"id":12096,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12054\/revisions\/12096"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=12054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=12054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=12054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure><\/div>\n\n\n\nYou can specify you target audience while setting up your campaign. Select your preferred audience type : remarketing, in-marketing or custom intent.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nYou could also revisit this part later by going to set the Audience tab on the left hand bar and then clicking on the edit icon to see your options<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nIn the next step, click on Browse to view the options available. Choose the option that best defines how you can best identify your target audience<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nWe created discovery campaign with custom intent audience, so here is how to create it. You can choose other options available.<\/strong><\/p>\n\n\n\n Go to ‘New Custom Audience’ (if you have an existing custom audience then you can select that or create a new one)<\/p>\n\n\n\n Now add the desired search terms to target and reach your potential audience<\/p>\n\n\n\n With this step, you have created your first discovery campaign.<\/p>\n\n\n\n Related Links:<\/strong><\/p>\n\n\n\n Launched last year, Discovery campaign uses Google’s machine learning to show the best combinations of your ad assets.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-12054","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=12054"}],"version-history":[{"count":9,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12054\/revisions"}],"predecessor-version":[{"id":12096,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12054\/revisions\/12096"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=12054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=12054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=12054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/figure><\/div>\n\n\n\n<\/figure><\/div>\n\n\n\n