{"id":12147,"date":"2020-06-25T17:01:53","date_gmt":"2020-06-25T11:31:53","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=12147"},"modified":"2020-08-06T23:41:19","modified_gmt":"2020-08-06T18:11:19","slug":"does-adding-an-extension-improve-quality-score","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/does-adding-an-extension-improve-quality-score\/","title":{"rendered":"Does Adding An Extension Improve Quality Score?"},"content":{"rendered":"\n<p class=\"lead\"><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2375499?hl=en\" target=\"_blank\">Ad Extensions<\/a> help boost your paid search campaign by giving useful and additional information about your products\/ services. It improves your chances of being noticed and get that valuable click on your ad.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Ad Extensions let you highlight various aspects of your business relevant to the specific searches.&nbsp;It gives advertisers the benefit of displaying alternate and useful information that hasn&#8217;t  been captured in the ad copy content.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>So, when should you use an ad extension for the account?<\/strong><\/h4>\n\n\n\n<p>Ideally, you should consider adding at least one ad extension for your search campaign. Even if you find it difficult to choose&nbsp;a relevant ad extension for your campaigns, there are some ad extensions that can be used to showcase your other business offerings. So if not for all, check if your campaigns atleast have sitelink, callout or structured snippet extensions to highlight specific&nbsp;product or service features.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here are the ad extensions available on Google Ads. We have given a brief outline of what it does and when they should be used as part of your campaign:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sitelink Extensions<\/strong>&nbsp;\u2013 If your business has a specialized requirement for a search query then you can use sitelink extensions to highlight such aspects of your business.<\/li><li><strong>Callout Extensions<\/strong>&nbsp;\u2013 If there is any other specific information that wasn\u2019t added in your sitelink extension and ad copy, then you can do so with callouts<\/li><li>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/how-to-add-structured-snippet-extension-to-your-google-ads-account\/\" target=\"_blank\"><strong>Structured Snippet Extensions<\/strong><\/a>&nbsp;\u2013 If you want to add context to your products and services, then structured snippet extensions help highlight that.<\/li><li><strong>Location Extensions\u2013<\/strong> If you wish to direct your customers to a physical store then location extensions help meet that purpose<\/li><li><strong>Call Extensions<\/strong>&nbsp;\u2013 If calls are valuable for your business, then you must use this extension but simultaneously make sure that you schedule it a time when your team is available to attend the calls made.<\/li><li><strong>App Extensions<\/strong>&nbsp;\u2013 If you would like your customers to download your app then use this extension.<\/li><li><strong>Price Extensions &#8211; <\/strong>If you wish people to see different options and prices of your products\/services than this extension is a must.<\/li><li>There are <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7175034?hl=en\" target=\"_blank\">automated extensions<\/a> as well which gives more chances to win new customers.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Note: <a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/google-sunsetting-adwords-review-extensions-289595\" target=\"_blank\">Review Extension<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/tillison.co.uk\/blog\/extinction-of-google-ads-message-extensions\/\" target=\"_blank\">Message Extension<\/a> have been discontinued on Google Ads<\/em>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here are some of the benefits of using extensions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Improves your CTR<\/li><li>Make your ad more authentic<\/li><li>Let you offer additional information<\/li><li>Impacts your Ad Rank<\/li><\/ul>\n\n\n\n<p>Read our post which talks about the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/benefits-of-using-ad-extensions\/\" target=\"_blank\">benefits of using ad extensions<\/a> in detail.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Identify Missing Ad Extensions<\/strong><\/h4>\n\n\n\n<p>It might be taxing to check for missing extensions, especially if you are managing multiple accounts or campaigns. But our <a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\"><strong>Free<\/strong> <strong>Google Ads Audit Report<\/strong><\/a> makes the process easy for you.  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The extensive report has an <a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/google-ads-audit-report-features-adoption-check\/\" target=\"_blank\">Ad Extensions Adoption Check<\/a> section that checks the presence of ad extensions in the campaigns and gives a consolidated list as shown in the snapshot below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"399\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/image.png\" alt=\"\" class=\"wp-image-12230\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/image.png 664w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/image-300x180.png 300w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With this report, you will know which campaigns are missing out on extensions juice. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.karooya.com\/images\/adwords-audit\/sitelinks-without-descriptions.png\" alt=\"Site Links Without Description\"\/><\/figure>\n\n\n\n<p>With this consolidated list, advertisers can add ad extensions in campaigns that don\u2019t have any or where a relevant ad extension can be added.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Does Adding An Extension Improve Quality Score?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ad extensions helps boost your quality score but not directly. Extensions often increase the click-through rate (CTR) and CTR is one of the key factors to measure quality score. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hal Varian, Chief Economist at Google, in a video clearly stated the impact of ad extensions on ad rank. Click&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=5ZnWq0XMClc\" target=\"_blank\">here<\/a>&nbsp;to see the video explaining the same. Adding ad extensions affects your quality score as both your CTR and ad relevance improve which eventually improves the ad rank.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/08\/Quality-Score-Google-Ads.png\" alt=\"Deciding factors for high quality score\" class=\"wp-image-12834\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/08\/Quality-Score-Google-Ads.png 600w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/08\/Quality-Score-Google-Ads-300x100.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google recommends using a <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2375416?hl=en\" target=\"_blank\">Sitelink extension<\/a> to improve your click-through rate. Sitelink extension lets you add more links to your ad which takes people to certain pages on your site.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><strong>Note<\/strong><\/em>: <em>We have a <a href=\"https:\/\/www.karooya.com\/blog\/raise-your-quality-score-with-our-adwords-script\/\" target=\"_blank\" rel=\"noreferrer noopener\">quality score script<\/a> that gives an account summary of each keyword vis-a-vis the quality score components. You can use the script to get a detailed insight into your quality score and take the necessary steps to improve it.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/product-update-more-ad-extensions-in-eta-preview-tool\/\" target=\"_blank\">[PRODUCT UPDATE] More Ad Extensions in ETA Preview tool<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/adwords-account-audit-checklist-part-3-ad-extensions-targeting\/\" target=\"_blank\">AdWords Account Audit Checklist Part 3 \u2013 Ad Extensions, Targeting &amp; more<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/ppcchat-ad-extensions-16th-june-2020\/\" target=\"_blank\">PPCChat | Ad Extensions | 16th June 2020<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ad Extensions help boost your paid search campaign by giving useful and additional information about your products\/ services. It improves your chances of being noticed and get that valuable click on your ad.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-12147","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=12147"}],"version-history":[{"count":36,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12147\/revisions"}],"predecessor-version":[{"id":12836,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12147\/revisions\/12836"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=12147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=12147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=12147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}