{"id":12149,"date":"2020-06-22T16:55:28","date_gmt":"2020-06-22T11:25:28","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=12149"},"modified":"2020-06-22T16:55:28","modified_gmt":"2020-06-22T11:25:28","slug":"weekly-ppc-news-expanding-reach-by-smart-campaigns-microsoft-ads-audience-network-planner","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-expanding-reach-by-smart-campaigns-microsoft-ads-audience-network-planner\/","title":{"rendered":"Weekly PPC News -Expanding Reach by Smart Campaigns, Microsoft Ads Audience Network Planner"},"content":{"rendered":"\n<p class=\"lead\">Welcome to this week&#8217;s edition of PPC News. Reach more customers using Smart Campaigns, How to use Microsoft Audience Network Planner, How to handle PPC campaigns in-house, How to build profitable Google Shopping campaign structure and more.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9934637\" target=\"_blank\">How Smart campaigns is helping you reach more customers<\/a> &#8211; Smart campaigns make it easy for you to get your ads up and running in just 15 minutes. Google has introduced new features that help to reach more people at the right time. Learn about those features here.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/Smart-Campaign-new-featutres-1024x1024.gif\" alt=\"Google has introduced new features in Smart Campaign to help you to reach to the right audience at the right time\" class=\"wp-image-12152\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/Smart-Campaign-new-featutres-1024x1024.gif 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/Smart-Campaign-new-featutres-300x300.gif 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/Smart-Campaign-new-featutres-150x150.gif 150w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/Smart-Campaign-new-featutres-768x768.gif 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/Smart-Campaign-new-featutres-1536x1536.gif 1536w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/Smart-Campaign-new-featutres-125x125.gif 125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.google\/products\/ads\/new-ways-to-drive-action\/\" target=\"_blank\">Drive results with new direct response solutions on YouTube<\/a> &#8211; Prolonged store closures have forced brands to turn their focus to online sales. With YouTube&#8217;s effective video solutions, advertisers have the opportunity to use video to drive both online and offline actions on YouTube.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/heres-how-to-use-the-new-microsoft-ads-audience-network-planner-336104\" target=\"_blank\">Here\u2019s how to use the new Microsoft Ads Audience Network Planner<\/a> &#8211; An informative post by <a href=\"https:\/\/twitter.com\/MilwaukeePPC\" target=\"_blank\" rel=\"noreferrer noopener\">Joe Martinez<\/a> to know how can you expand your reach with the new audience planner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"289\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/audience-network-location.png\" alt=\"Where to find the Audience Network Planner\" class=\"wp-image-12156\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/audience-network-location.png 748w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/06\/audience-network-location-300x116.png 300w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.socialmediaexaminer.com\/how-facebook-delivers-ads-what-marketers-need-to-know\/\" target=\"_blank\">How Facebook Delivers Ads: What Marketers Need to Know<\/a> &#8211; In this brief article, we will learn how the learning phase of Facebook ads affects ads\u2019 visibility and we will find tools to improve ad performance.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.searchenginejournal.com\/users-now-able-to-block-political-ads-on-facebook-and-instagram\/372241\/#close\" target=\"_blank\">Users Now Able to Block Political Ads on Facebook and Instagram<\/a> &#8211; To provide clean and transparent information, Facebook has provided the freedom to the users with regards to political ads. Learn more in this brief article written by <a href=\"https:\/\/twitter.com\/SusanEDub\" target=\"_blank\" rel=\"noreferrer noopener\">Susan Wenograd<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/grouptwentyseven.com\/blog\/7-dos-donts-for-taking-charge-of-your-ppc-program-again\/\" target=\"_blank\">7 Dos &amp; Don\u2019ts for Taking Charge of Your PPC Program (Again)<\/a> &#8211; An informative guide by <a href=\"https:\/\/twitter.com\/GrpTwentySeven\" target=\"_blank\" rel=\"noreferrer noopener\">Pauline Jakober<\/a> to handle your PPC campaigns in-house.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.disruptiveadvertising.com\/social-media\/linkedin-ads-pros-and-cons\/\" target=\"_blank\">LinkedIn Ads Has Changed: Here\u2019s Why You Should Give It Another Shot<\/a> &#8211; Over the last few years, LinkedIn has changed a lot with regards to reaching out to prospective clients. In this article, <a href=\"https:\/\/twitter.com\/AdenAndrus\" target=\"_blank\" rel=\"noreferrer noopener\">Aden Andrus<\/a> talks about the pros and cons of using LinkedIn Ads today.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.optmyzr.com\/blog\/how-to-build-a-profitable-google-shopping-campaign-structure\/\" target=\"_blank\">How to Build a Profitable Google Shopping Campaign Structure<\/a> &#8211; While there are several great reasons\u00a0for businesses to implement Shopping Campaigns\u00a0and promote all the inventory they can, it can be daunting to get started.  Here, we will learn how to approach campaign structures for a Google Shopping campaign.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/set-up-audience-targeting-in-discovery-campaign\/\" target=\"_blank\">How To Set Up Audience Targeting In Discovery Campaign<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/new-feature-filter-added-to-karooyas-negative-keywords-tool\/\" target=\"_blank\">[New Feature] Filter Added To Karooya\u2019s Negative Keywords Tool<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/5-negative-keyword-list-best-practices\/\" target=\"_blank\">5 Negative Keyword List Best Practices<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s edition of PPC News. Reach more customers using Smart Campaigns, How to use Microsoft Audience Network Planner, How to handle PPC campaigns in-house, How to build profitable Google Shopping campaign structure and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-12149","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=12149"}],"version-history":[{"count":14,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12149\/revisions"}],"predecessor-version":[{"id":12165,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12149\/revisions\/12165"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=12149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=12149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=12149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}