{"id":12254,"date":"2020-06-29T17:25:03","date_gmt":"2020-06-29T11:55:03","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=12254"},"modified":"2020-06-29T17:26:19","modified_gmt":"2020-06-29T11:56:19","slug":"weekly-ppc-news-apples-apptracking-transparency-framework-feature-top-instagram-updates","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-apples-apptracking-transparency-framework-feature-top-instagram-updates\/","title":{"rendered":"Weekly PPC News – Apple’s AppTracking Transparency Framework Feature, Top Instagram Updates"},"content":{"rendered":"\n

Welcome to this week’s PPC News edition! New privacy feature announced by Apple in WWDC event, Google is testing its feeds in App campaign feature, Strategies for Reviewing Auto-Placements, Microsoft launches a free Search and Social campaign management platform for SMBs and more.<\/p>\n\n\n\n\n\n\n\n

PSAC20 Video Index, How To Save 20% on New Memberships and Thanks PSA!<\/a> – In PSAC20 virtual event which was held on 12th,13th, and 14th May 2020, knowledge has been shared on Paid Search learning and how you can save 20% on all new PSA memberships. <\/p>\n\n\n\n

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Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval<\/a> – Great move by Apple for user privacy. In WWDC event, a number of new privacy features were announced and among them is AppTracking Transparency framework<\/a>. Learn more about this feature in this blog post written by John Koetsier<\/a>.<\/p>\n\n\n\n

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Update on the move to Impression Share bid strategy<\/a> – \u00a0Existing campaigns using Impression Share Bid Strategies will automatically switch over to use the\u00a0Target Impression Share strategy in the next few weeks.<\/p>\n\n\n\n

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Deliver more relevant and helpful ad experiences with feeds in App campaigns<\/a> – Google is testing its “feeds in App campaign feature”<\/strong> in beta where advertisers saw 6 percent more installs from Google.com and 17 percent more in-app actions.\u00a0<\/p>\n\n\n\n

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Google to see first U.S. revenue decline, including paid search, says forecaster<\/a> – As per eMarketer\u2019s newly revised digital ad forecast, Google\u2019s net U.S. ad revenue will decline this year by 5.3% including paid search. Greg Sterling<\/a> sheds more light on the same.<\/p>\n\n\n\n

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Strategies for Reviewing Auto-Placements on the GDN: Part 1 \u2013 Content<\/a> – Automatic placement reports on GDN helps to find sites to exclude to make sure we\u2019re optimizing for performance but it is very time-consuming. In this first part, Michelle Morgan<\/a> helps us to focus on Content Considerations<\/p>\n\n\n\n

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Sessions from\u00a0leaders in search marketing technology<\/a> – SMX Next has made available live discussions\u00a0with Search Engine Land experts and 40+ sessions from\u00a0leaders in search marketing technology on their portal until July 31st, 2020. More insight here.<\/p>\n\n\n\n

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Microsoft launches a free Search and Social campaign management platform for SMBs<\/a> – Microsoft\u2019s Digital Marketing Center is creating a platform to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Ginny Marvin<\/a> sheds more light on the same.<\/p>\n\n\n\n

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Top Instagram Updates in 2020 \u2013 June Edition<\/a> – Ana Gotter<\/a> gives an update on new features and great Instagram updates announced until June 2020<\/p>\n\n\n\n

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Related Links<\/strong><\/p>\n\n\n\n