{"id":12280,"date":"2020-07-07T14:04:27","date_gmt":"2020-07-07T08:34:27","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=12280"},"modified":"2020-07-07T15:27:05","modified_gmt":"2020-07-07T09:57:05","slug":"how-many-negative-keywords-is-too-many","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/how-many-negative-keywords-is-too-many\/","title":{"rendered":"How Many Negative Keywords is Too Many?"},"content":{"rendered":"\n<p class=\"lead\">Negative Keywords is one of the most cost-effective ways to optimize your campaign performance. If you haven&#8217;t stressed on it yet, then now is the time to dig deeper into what keywords are driving traffic and identifying their relevance to the business.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/negative-keywords-threshold-google-ads.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/negative-keywords-threshold-google-ads.png\" alt=\"negative keywords limits google ads\" class=\"wp-image-12372\" width=\"689\" height=\"459\" title=\"negative keywords limits google ads\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/negative-keywords-threshold-google-ads.png 919w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/negative-keywords-threshold-google-ads-300x200.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/negative-keywords-threshold-google-ads-768x511.png 768w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>After learning about its importance, you might think that all irrelevant terms must be added as negative keywords. However, consider  the following before listing a term as a negative one:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>1. Check if the search terms you are considering to add as negative keyword are not being already bidded for<\/p>\n\n\n\n<p>&nbsp;2) Review your search terms so that that no relevant keyword gets blocked.  Sometimes blocking a generic term such as <em>free<\/em> will also block relevant search terms such as <em>sugar free juice<\/em><\/p>\n\n\n\n<p>3) Do your search terms meet any of these parameters:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Irrelevant to your business<\/li><li>Close variants of an irrelevant term<\/li><li>Not driving conversions<\/li><li>Have a higher CPA<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Noting the above mentioned things will make sure that adding negative keywords doesn&#8217;t end up having an unexpected impact on your campaign performance.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you are still worried that you might be adding too many negative keywords, then don&#8217;t be. Google Ads has defined limits for adding them. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here are the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6372658?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">limits<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>20 shared negative keyword lists per account<\/li><li>5,000 keywords per negative keyword list<\/li><li>10,000 negative keywords per campaign<\/li><li>5,000 negative keywords (maximum) are considered for Display Network and Video campaigns<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, there is no precise answer to &#8216;How Many Negative Keywords Are Too Many&#8217;. There is no benchmark that determines its impact. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">However if you wish to keep you negative keywords in control then do the following:<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Whether you add 10 or 1000 negative keywords, the impact of it will depend entirely on the reach of your campaign and the target keywords put in use<\/li><li>Use <a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/5-negative-keyword-list-best-practices\/\" target=\"_blank\">Shared Lists<\/a> to club common negative keywords across multiple campaigns. This will save time and also make your account more manageable<\/li><li>Identify groups that would capture a range of the irrelevant search terms rather than using each term individually as a negative keyword<\/li><li>For a broad match keyword, the number of irrelevant terms there become much higher than when using an exact match type keyword<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What is important is to add negative keywords religiously. The benefits of it are many. We list out a few here. <\/p>\n\n\n\n<p>It help:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Target your ads to people who are more likely to engage with your website<\/li><li>Prevent people from coming to your site for services your business doesn\u2019t offer<\/li><li>Reduce the CPC and improves your CTR<\/li><li>Controls wasted budget spend and prevents unwanted clicks or visits.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><strong>Note:<\/strong>&nbsp;Karooya\u2019s&nbsp;<a href=\"https:\/\/www.karooya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Negative Keywords Tool<\/a>&nbsp;is now&nbsp;<strong>Free<\/strong>&nbsp;for accounts with ad spend less than&nbsp;<strong>$10,000<\/strong>&nbsp;per month. Save 10-20% of your search ad spend for free.&nbsp;<a href=\"https:\/\/app.karooya.com\/signup?p=n\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up<\/a>&nbsp;and start saving your ad budget now.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/negative-keywords-list-for-the-current-pandemic\/\" target=\"_blank\">Negative Keywords List For The Current Pandemic<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/run-20-shared-negative-lists\/\" target=\"_blank\">What to do when you run out of your 20 shared negative keyword lists?<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/negative-keyword-list-in-microsoft-ads-editor-vs-google-ads-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Negative Keyword List in Microsoft Ads Editor vs Google Ads Editor<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Negative Keywords is one of the most cost-effective ways to optimize your campaign performance. If you haven&#8217;t stressed on it yet, then now is the time to dig deeper into what keywords are driving traffic and identifying their relevance to the business.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-12280","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=12280"}],"version-history":[{"count":15,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12280\/revisions"}],"predecessor-version":[{"id":12377,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12280\/revisions\/12377"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=12280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=12280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=12280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}