{"id":12310,"date":"2020-07-02T16:31:22","date_gmt":"2020-07-02T11:01:22","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=12310"},"modified":"2020-07-02T16:31:23","modified_gmt":"2020-07-02T11:01:23","slug":"quarterly-roundup-top-ppc-posts-q2-2020","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/quarterly-roundup-top-ppc-posts-q2-2020\/","title":{"rendered":"Quarterly Roundup | Top PPC Posts, Q2 2020"},"content":{"rendered":"\n<p class=\"lead\">Here is a quick recap of PPC News which was trending in the second quarter! Release of Google Ads Editor v1.3, Updated Quora Ads Manager, Multi-account Google import, Parallel tracking enables a faster and safer user experience, Facebook is expanding its brand safety control, Instagram is providing a mix of monetization tools\u00a0through Instagram Live and IGTV, Google\u2019s new global content solution \u201cYouTube select\u201d and more.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Google Ads<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9878927\" target=\"_blank\">Hotel ads product updates to support the industry during COVID-19<\/a> &#8211; Google is testing a\u00a0 commissions (per stay) program which will allow hotel ads partners to pay a commission only if a traveler stays at the hotel, automatically adjusting Hotel ads bids to maximize booking value.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9822776\" target=\"_blank\">Google Ads Editor v1.3: Support for shared budgets, optimization score, and more<\/a> &#8211; Google announced the release of Google Ads Editor v1.3 which includes support for shared budgets, optimization score, and an improved edit pane.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"373\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Google-Ad-Editor-v1-3.png\" alt=\"Google Ad Editor v1 3\" class=\"wp-image-12312\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Google-Ad-Editor-v1-3.png 692w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Google-Ad-Editor-v1-3-300x162.png 300w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.blog.google\/products\/ads\/advertiser-identity-verification-for-transparency\/\" target=\"_blank\">Increasing transparency through advertiser identity verification<\/a>\u00a0\u2013 Google is committed to giving users transparency, choice, and control when it comes to the ads. Now, Google\u00a0brings additional transparency through a new identity verification policy. Learn more about this here.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.blog.google\/products\/ads\/introducing-youtube-select\/\" target=\"_blank\">Make the best of YouTube yours with YouTube Select<\/a>\u00a0\u2013\u00a0Google\u2019s new global content solution \u201cYouTube Select\u201d offers more flexibility to reach the audiences you can\u2019t find elsewhere in the content and places they choose to watch.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9843535\" target=\"_blank\">Requiring advertiser identity verification to improve transparency<\/a> &#8211; Google has launched advertiser identity verification policy \u00a0that requires advertisers to verify their identities. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Advertiser-Identity-Varification-Policy.png\" alt=\"Advertiser Identity Verification Policy In Google Ads\" class=\"wp-image-12313\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Advertiser-Identity-Varification-Policy.png 720w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Advertiser-Identity-Varification-Policy-300x200.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9849334\" target=\"_blank\">Deadline removed to adopt parallel tracking for Video campaigns<\/a> &#8211; Google has recently extended the migration deadline to adopt\u00a0parallel tracking\u00a0for Video campaigns to June 15, 2020, but given the current environment where businesses may have other priorities, the deadline has been extended indefinitely to give everyone extra time to make this transition.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9840358\" target=\"_blank\">Introducing call ads, with an optional website link<\/a> &#8211; It becomes difficult to manage call volume when your business is operating on limited hours. To overcome this, you can now\u00a0include an optional \u201cVisit website\u201d link with your call-only ads.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"509\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Call-only-ads-with-website-link.png\" alt=\"Calls only Ads with website link\" class=\"wp-image-12314\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Call-only-ads-with-website-link.png 436w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Call-only-ads-with-website-link-257x300.png 257w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9898915\" target=\"_blank\">Understand Search and Shopping ads performance with retail category reporting<\/a> &#8211; With\u00a0retail category reporting\u00a0advertisers can see your performance for pre-defined product categories across your Search and Shopping campaigns in one report. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9907498\">Find relevant keywords faster and easier with refine keywords<\/a>\u00a0\u2013 To make it easier for you to find keyword ideas that fit with your new and existing campaigns, you can now refine keywords in Keyword Planner. Get more insight here.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9911637\">Understand changes in conversions with explanations<\/a>\u00a0\u2013 When optimizing campaigns, it\u2019s important to understand why your conversion volume may change. At times, it\u2019s become difficult to diagnose this issue. To make this easier to understand, you can now request explanations for conversions in your Search campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"505\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Explanation-in-Google-Ads.png\" alt=\"Google Ads explanations feature for search campaigns\" class=\"wp-image-12316\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Explanation-in-Google-Ads.png 698w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Explanation-in-Google-Ads-300x217.png 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9934637\" target=\"_blank\">How Smart campaigns is helping you reach more customers<\/a>\u00a0\u2013 Smart campaigns make it easy for you to get your ads up and running in just 15 minutes. Google has introduced new features that help to reach more people at the right time. Learn about those features here.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9944589\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9934596\" target=\"_blank\">Deliver more relevant and helpful ad experiences with feeds in App campaigns<\/a><\/a>\u00a0\u2013 \u00a0Google is testing its\u00a0<strong>\u201cfeeds in App campaign feature\u201d<\/strong>\u00a0in beta where advertisers saw 6 percent more installs from Google.com and 17 percent more in-app actions.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"477\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Feed-in-App-campaign-feature.jpg\" alt=\" Feeds in App campaign feature in beta \" class=\"wp-image-12318\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Feed-in-App-campaign-feature.jpg 895w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Feed-in-App-campaign-feature-300x160.jpg 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Feed-in-App-campaign-feature-768x409.jpg 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9944589\" target=\"_blank\">Update on the move to Impression Share bid strategy<\/a>\u00a0\u2013 \u00a0Existing campaigns using Impression Share Bid Strategies will automatically switch over to use the\u00a0Target Impression Share strategy in the next few weeks.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.google\/products\/ads\/local-inventory-ads-curbside-pickup\/\" target=\"_blank\">Promote curbside pickup in your local inventory ads<\/a>\u00a0\u2013\u00a0In this rapidly changing environment users search for products that are available at nearby stores. Retailers can take advantage of local inventory ads to inform people regarding available products. More insight into this blog post.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Microsoft Advertising<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/april-2020\/track-your-impact-better-with-new-conversion-goal-options\" target=\"_blank\"><a rel=\"noreferrer noopener\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/may-2020\/parallel-tracking-enables-a-faster-and-safer-user-experience\" target=\"_blank\">Parallel tracking enables a faster and safer user experience<\/a>\u00a0\u2013\u00a0<\/a>Parallel tracking can help increase the number of conversions for your ad campaigns. For all accounts created after May 31, 2020, parallel tracking will be mandatory. What else new? find out in this brief blog post.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"354\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Parallel-Tracking.png\" alt=\"Parallel Tracking to help increase the number of conversions for your ad campaigns.\" class=\"wp-image-12324\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Parallel-Tracking.png 810w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Parallel-Tracking-300x131.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Parallel-Tracking-768x336.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/april-2020\/introducing-multi-account-google-imports\" target=\"_blank\">Introducing multi-account Google Imports<\/a>\u00a0\u2013 Managing multiple accounts and\u00a0keep them in sync through Google Import, can be quite difficult. Here we learn about an announcement that will enable us to do Google import from multiple accounts.\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/SachinTayade01\" target=\"_blank\">Sachin Tayade<\/a>\u00a0sheds more light on this update.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/april-2020\/make-your-campaign-experiments-even-more-powerful\" target=\"_blank\">Make your campaign experiments even more powerful<\/a>\u00a0\u2013\u00a0Campaign experiments allow to test out campaign changes without fully launching them across the entire campaign and give you confidence in the decisions you make for your campaigns. The new\u00a0cookie-based split\u00a0feature has\u00a0made campaign experiments even better.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"429\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Cookie-based-split.png\" alt=\"Cookie based split\" class=\"wp-image-12321\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Cookie-based-split.png 799w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Cookie-based-split-300x161.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Cookie-based-split-768x412.png 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/april-2020\/track-your-impact-better-with-new-conversion-goal-options\" target=\"_blank\">Track your impact better with new conversion goal options<\/a>\u00a0\u2013\u00a0Conversion tracking\u00a0helps to measure the impact of your ad campaigns on your business and\u00a0also valuable in optimizing your campaigns for the right outcomes. Microsoft Ads has announced two updates with regards to the conversion tracking which have been explained in this article.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Amazon Advertising<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/translations-available-for-sponsored-brands\/\" target=\"_blank\">Translations available for Sponsored Brands<\/a>\u00a0\u2013 Amazon has released a new\u00a0Sponsored Brands\u00a0translation feature that helps advertisers\u00a0to engage with Sponsored Brands ads in the language they\u2019ve selected and\u00a0easily create and manage multi-language content on Amazon. More insight into this feature in this article.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"485\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Sponsored-Brands-translation-feature.png\" alt=\"Amazon has released a new Sponsored Brands translation feature that helps advertisers to engage with Sponsored Brands ads \" class=\"wp-image-12328\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Sponsored-Brands-translation-feature.png 671w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Sponsored-Brands-translation-feature-300x217.png 300w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/ad-creative-editing-for-sponsored-brands\/\" target=\"_blank\">Ad creative editing available for Sponsored Brands<\/a>\u00a0\u2013 With Amazon\u2019s new feature,\u00a0you can change the products, headline, and logos in your live ad creative in\u00a0Sponsored Brands\u00a0campaigns. Get more insight here.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/introducing-product-targeting-for-sponsored-display\/\" target=\"_blank\">Product targeting available for US sellers on Sponsored Display<\/a>\u00a0\u2013\u00a0With Amazon\u2019s new product targeting feature, US sellers can promote\u00a0product discovery with ads that reach potential shoppers\u00a0and access more campaign controls and reporting metrics.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>LinkedIn<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-news\/2020\/reach-more-of-the-right-professionals-at-scale-with-new-retarget\">Reach More of the Right Professionals at Scale with New Retargeting and Audience Network Tools<\/a>\u00a0\u2013 LinkedIn is introducing new capabilities to retarget by actions, as well as updates to the LinkedIn Audience Network, to help you scale engagement and consistently interact with the professionals you\u2019re trying to reach. Learn more in this informative article.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Quora<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.quora.com\/q\/quoraforbusiness\/Say-Hello-to-the-Updated-Quora-Ads-Manager\" target=\"_blank\">Say Hello to the Updated Quora Ads Manager<\/a>\u00a0\u2013 To\u00a0improve your experience when advertising on Quora, the team has announced a new Quora Ads Manager design which makes it easier to navigate and manage your campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"316\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Quora-Updated-Ad-Manager.png\" alt=\"To improve your experience when advertising on Quora, the team has announced a new Quora Ads Manager\" class=\"wp-image-12330\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Quora-Updated-Ad-Manager.png 602w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Quora-Updated-Ad-Manager-300x157.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Facebook<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/facebook-pulls-back-on-campaign-budget-optimization-mandate-333318\" target=\"_blank\">Facebook pulls back on Campaign Budget Optimization mandate<\/a>\u00a0\u2013\u00a0To provide advertisers with flexibility and choice in their buying strategies, Facebook has decided not to go ahead with\u00a0Campaign Budget Optimization (CBO) migration.\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/GinnyMarvin\" target=\"_blank\">Ginny Marvin<\/a>\u00a0shares more insight regarding this update in this blog post.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/news\/expanding-our-brand-safety-controls-for-advertisers\/#\" target=\"_blank\">Expanding Our Brand Safety Controls for Advertisers<\/a>\u00a0\u2013\u00a0Facebook has expanded four tools, specific to the in-stream ad placements which give advertisers the ability to control where their ads appear.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"314\" height=\"391\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/In-Stream-Ad.png\" alt=\" Facebook has expanded four tools, specific to the in-stream ad placements \" class=\"wp-image-12331\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/In-Stream-Ad.png 314w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/In-Stream-Ad-241x300.png 241w\" sizes=\"auto, (max-width: 314px) 100vw, 314px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/about.fb.com\/news\/2020\/05\/introducing-facebook-shops\/\" target=\"_blank\">Introducing Facebook Shops: Helping Small Businesses Sell Online<\/a>\u00a0\u2013\u00a0Due to this COVID-19 pandemic, small businesses are facing a hard time to catch the audiences. The introduction of a \u201cFacebook shop\u201d will help small businesses to make buying and selling online easier.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Pinterest<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/business.pinterest.com\/en\/blog\/10-ways-to-make-your-video-ads-stand-out-on-pinterest\" target=\"_blank\">10 ways to make your video ads stand out on Pinterest<\/a>\u00a0\u2013\u00a0To capture Pinners\u2019 attention, it\u2019s important to create ideas that aren\u2019t just relevant and useful, but also visually playful. Pinterest is recommending its 10 \u201cbreakthrough\u201d video techniques to create thumb-stopping content for people.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/business.pinterest.com\/en\/blog\/3-tips-to-boost-your-pinterest-campaign-performance\" target=\"_blank\">3 tips to boost your Pinterest campaign performance<\/a>\u00a0\u2013\u00a0With all the economic uncertainty, Pinterest Tag can help to best set up your campaigns and measure their performance.\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/AliPulver\" target=\"_blank\">Ali Pulver<\/a>\u00a0penned down three tips to make sure that Pinterest Tag is working its hardest for your campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Instagram<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/business.instagram.com\/blog\/make-money-with-instagram-live-igtv\/\" target=\"_blank\">Doing More to Support Creators on Instagram<\/a>\u00a0\u2013 Instagram is committed to\u00a0provide a mix of monetization tools to help creators of all sizes. Given the uncertain circumstances many are facing today, Instagram is announcing new ways for creators to make money through Instagram Live and IGTV.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/understand-performance-changes-google-ads-explanations\/\" target=\"_blank\">Understand Changes in Performance with Google Ads \u201cExplanations\u201d<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/how-to-identify-new-keywords-from-search-terms-for-amazon-ads\/\" target=\"_blank\">How to Identify New Keywords for Your Amazon Ads Campaign<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/google-ads-optimization-checklist\/\" target=\"_blank\">Google Ads Optimization Checklist<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Here is a quick recap of PPC News which was trending in the second quarter! Release of Google Ads Editor v1.3, Updated Quora Ads Manager, Multi-account Google import, Parallel tracking enables a faster and safer user experience, Facebook is expanding its brand safety control, Instagram is providing a mix of monetization tools\u00a0through Instagram Live and&#8230;  <a href=\"https:\/\/www.karooya.com\/blog\/quarterly-roundup-top-ppc-posts-q2-2020\/\" class=\"more-link\" title=\"Read Quarterly Roundup | Top PPC Posts, Q2 2020\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-12310","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=12310"}],"version-history":[{"count":14,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12310\/revisions"}],"predecessor-version":[{"id":12336,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12310\/revisions\/12336"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=12310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=12310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=12310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}