{"id":12566,"date":"2020-07-27T11:33:36","date_gmt":"2020-07-27T06:03:36","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=12566"},"modified":"2020-07-27T11:33:37","modified_gmt":"2020-07-27T06:03:37","slug":"weekly-ppc-news-release-of-google-ads-editor-v1-4-high-quality-visuals-for-image-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-release-of-google-ads-editor-v1-4-high-quality-visuals-for-image-ads\/","title":{"rendered":"Weekly PPC News – Release of Google Ads Editor v1.4, High-Quality Visuals for Image Ads"},"content":{"rendered":"\n

Welcome to this week’s edition of PPC News! Google Ads editor v1.4, Quora’s Lead Gen forms, Microsoft advertising made high quality visuals available for image ads, A sneak-peek into PPC town hall, Facebook’s holdout test and more.<\/p>\n\n\n\n\n\n\n\n

Google Ads Editor v1.4: Support for recommendations and local campaigns<\/a> – Release of Google Ads Editor v1.4 supports recommendations and local campaign. <\/p>\n\n\n\n

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New research: How a full funnel Sponsored Display strategy can help drive sales<\/a> – As a place where shoppers look for inspiration and information throughout their journey, Amazon can help facilitate discovery and engagement early in the journey through full-funnel sponsored display strategy. Learn more in this informative blog post. <\/p>\n\n\n\n

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Stand out with free high-quality visuals available for image ads<\/a> – To help find the right images for the campaigns, Microsoft is partnering with Shutterstock to provide free access to over 320 million high-quality, advertising-ready images for use in Microsoft Advertising. Barry Schwartz <\/a>shed more light on the same in his searoundtable<\/a> blog post.<\/p>\n\n\n\n

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PPC Town Hall 17: How to look beyond ROAS to optimize PPC<\/a> – For many marketers, ROAS is a way of calculating and formulating next steps to achieve higher revenue. Hosted by Frederick Vallaeys<\/a>, this week’s PPC town hall helps to know how we can optimize PPC beyond ROAS.<\/p>\n\n\n\n

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Capture High-quality Prospects with Lead Gen Forms<\/a> – Quora is offering a new way for advertisers to capture prospects who want to learn more about their offering: Lead Gen Forms. Get more insight in this blog post.<\/p>\n\n\n\n

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Buy on Google is now open and commission-free<\/a> – Sellers who participate in Buy on Google checkout experience will no longer have to pay a commission fee. Google is also giving retailers more choice by opening its platform to third-party providers\u2014starting with PayPal and Shopify. Learn more in this article written by Bill Ready<\/a>. <\/p>\n\n\n\n

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Measuring Conversion Lift with a Facebook Holdout Test<\/a> – Facebook Experiments offers an easy-to-use feature, called holdout tests which is allowing you to compare conversion performance vs. those who did see ads. Tim Jensen<\/a> explains more about this here. <\/p>\n\n\n\n

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Scaling Back Your PPC Program? Here\u2019s What You Need to Consider<\/a> – In this article, Pauline Jakober<\/a> gives us an example of some of the trade-offs advertisers have to make when dedicating some of their existing budgets to a new product launch. <\/p>\n\n\n\n

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How To Increase Facebook Traffic Without Sacrificing Revenue<\/a> – Aaron Childs<\/a> explains the strategy to boost your Facebook campaign traffic without throwing tons of extra budget at it or sacrificing efficiency.<\/p>\n\n\n\n

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