{"id":1266,"date":"2015-11-02T14:53:56","date_gmt":"2015-11-02T09:23:56","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1266"},"modified":"2017-07-06T14:32:56","modified_gmt":"2017-07-06T09:02:56","slug":"weekly-ppc-news-get-to-know-your-audience-insights","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-get-to-know-your-audience-insights\/","title":{"rendered":"Weekly PPC News – Get To Know Your Audience Insights"},"content":{"rendered":"

Bing shopping campaigns gets new features, avoid making the 5 mistakes in AdWords for a successful account performance, understand about Google’s customer match feature in AdWords \u00a0and use audience insight optimally. All this and more covered in this week’s PPC News.<\/p>\n

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Here are the PPC articles assorted for your insight:<\/p>\n

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1.\u00a0Bing Shopping Campaigns Get Several Pre-Holiday Updates<\/a><\/p>\n

Ginny Marvin<\/a> shares Bing’s\u00a0new features for Shopping campaigns and products ads in this post. Now you can promote used and refurbished products and make use of mobile product ad inventory. Read to know more.<\/p>\n

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2.\u00a014 Reasons Why You Should Be Running SEO & PPC Together<\/a><\/p>\n

Marketers have long juggled deciding between SEO and PPC. Here’s a post that discusses how and why SEO and PPC run best hand-in-hand. Read this post to know the details.<\/p>\n

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3.\u00a05 Scary AdWords Mistakes Keeping Me Up at Night<\/a><\/p>\n

AdWords comes as a savior for businesses, but it brings along certain challenges too brought about by account managers handling the account. The author, Frederik Hyldig<\/a> lists down the mistakes that need to be avoided to make for a successful AdWords Campaign.<\/p>\n

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4.\u00a0How Facebook Advertising Performed vs. Google AdWords<\/a><\/p>\n

About 28% of \u00a0marketing budget is spent by businesses on social media advertising, says the author in this post. Further she compares the AdWords\u00a0with Facebook Advertising with some case studies. Learn more.<\/p>\n\"Facebook<\/a>\n

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5.\u00a0Get To Know Your Audience Insights<\/a><\/p>\n

In this post\u00a0Rachael Law<\/a>, guides marketers through\u00a0AdWords audience insight into the user profile of remarketing audience. Here’s how it can be accessed and the use cases when you can apply the audience insight data. Learn more here.<\/p>\n\"AdWords<\/a>\n

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6.\u00a0AdWords Goes Dynamic: 4 Things You Don\u2019t Have To Do Manually Anymore<\/a><\/p>\n

AdWords has with time modified the way in which campaigns need to be managed. The time taking tasks have now been reduced to automated services that saves your time and effort. Erin Sagin<\/a>, discusses the 4 things you no longer have to manage manually in AdWords.<\/p>\n

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7.\u00a0How To Use The New Customer Match Feature For RLSA<\/a><\/p>\n

Here’s a helpful post on the customer match feature for RLSA campaigns. Jacob Brown<\/a> discusses the many ways to use this feature and how marketers can split up lists to advertise to their users.<\/p>\n

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8.\u00a0Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion<\/a><\/p>\n

Keywords being an essential component of AdWords campaign need to be relevant to customer’s query. Here’s a descriptive post that talks about matching the ad and landing page with the keyword that your prospect is searching for. Read this post by Jenniffer Pepper<\/a>.<\/p>\n\"Keyword<\/a>\n

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9.\u00a0AdWords Customer Match: Advertising To Your Email Database<\/a><\/p>\n

Here’s another post on customer match discussed by Denis Doubovski<\/a>. He discusses what this new feature is and how your email database can be put best in use. Get more details in this post.<\/p>\n

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10. Cross-device data now included in the Conversions column and integrated with automated bidding<\/a><\/p>\n

AdWords changed the way cross conversion data can be viewed. Now the cross device conversion can be included in the Conversions column that already includes website sales, calls and app downloads. Read more about it in this post.<\/p>\n

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