{"id":1288,"date":"2015-11-09T10:28:34","date_gmt":"2015-11-09T04:58:34","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1288"},"modified":"2017-07-06T21:57:12","modified_gmt":"2017-07-06T16:27:12","slug":"hero-conf-2015-london-session-presentations","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/hero-conf-2015-london-session-presentations\/","title":{"rendered":"Hero Conf 2015 London – Session Presentations"},"content":{"rendered":"

Here are the links to the presentations given during the HerConf 2015<\/a> held in London from 27th October till 30th October. Go ahead get enlightened with experts speaking of their experience and sharing valuable insights about the PPC landscape.<\/p>\n

<\/p>\n

 <\/p>\n

Understanding Buyer Behavior<\/strong><\/p>\n

1.\u00a0An Unexpected Buyer Journey<\/a>\u00a0by Emma Searle<\/a><\/p>\n

Customers are using complex paths to complete a purchase, making it difficult for marketers to understand their full journey. This presentation discusses the ways in which the problem can be solved.<\/p>\n

2.\u00a0Using Search To Influence Online & Offline Purchase Behavior<\/a>\u00a0by Lauren Frankel<\/a><\/p>\n

This presentation discusses how search behavior induce purchase decision and how e-retail sites are giving major competition to search engines by becoming publishers of content.<\/p>\n

3.\u00a0Giving Users The “Feels”: A Data Driven Marketer’s Guide To Emotional Targeting<\/a>\u00a0by Tiffany daSilva<\/a><\/p>\n

Convincing a website user successfully widely depends on the connect that the website is able to establish with them. The presentation take you through how to communicate the right things across and the key things to focus on.<\/p>\n

 <\/p>\n

Mobile Optimization<\/strong><\/p>\n

1.\u00a0Mobile Search Engine Marketing: The Power Is In Your Hands<\/a>\u00a0by Meghan Falter<\/a><\/p>\n

30% of the companies say that mobile is central to their business. The remarkable journey that can be established through mobile device is discussed in this presentation.<\/p>\n

2.\u00a0Master Mobile Conversion Rate: What We’v Learned from Hundreds of Mobile Tests<\/a>\u00a0by Joel Harvey<\/a><\/p>\n

Here’s a look at some of the ways to understand your mobile website and the users\u00a0visiting your site. Discussed are the things that need to be put to test to ensure a consistent conversion rate.<\/p>\n

3.\u00a0Mobile Landing Page Optimisation 101: How To Get Started<\/a>\u00a0 by Magdalena Gut<\/a><\/p>\n

Things that marketers should make a note of to make the website optimized for mobile visitors. Starting form knowing your customer’s expectations to testing everything that is implemented. Learn all that in this presentation.<\/p>\n

 <\/p>\n

Improve Your PPC Account Performance<\/strong><\/p>\n

1.\u00a0How To Lose Your B2B PPC Account<\/a>\u00a0by Kirk Williams<\/a><\/p>\n

The presentation discusses the things that need to be kept in mind such as identifying the person for which ad is intended, clarity of intent in the keyword, directing the right ad to the right person.<\/p>\n

2.\u00a0Forget The Why, How & Where of Account Restructures<\/a>\u00a0by Megan Ginecki<\/a><\/p>\n

If you are planning for account restructure, the presentation captures the tips that\u00a0you can consider to make the process simpler. Go\u00a0step-by-step with the tricks mentioned, learnt from the speaker’s own company’s experience.<\/p>\n

3.\u00a0Favourite PPC Mistakes & How To Avoid Them<\/a>\u00a0by Laura Collins<\/a><\/p>\n

In this presentation the common mistakes committed by PPCers are discussed and how it can be avoided. Automated rules, bid modifiers, location settings being some of the areas where mistakes are common.<\/p>\n

4.\u00a0Dynamic Search Ads: The Safety Net of Your PPC Accounts<\/a>\u00a0by Rumyana Miteva<\/a><\/p>\n

DSA appear based on the content of the website. This presentation takes you through why they are useful and how to go about setting up a successful DSA campaign<\/p>\n

5.\u00a0Perfecting Your PPC Ad Testing<\/a>\u00a0by Brad Geddes<\/a><\/p>\n

Brad Geddes shares the different ad testing types, its importance and how it helps businesses in staying ahead of competition resulting in increase in profit.<\/p>\n

6.\u00a0They Did What? Using Google Analytics To Get A Deeper Understanding of Your PPC Results<\/a>\u00a0by Jeff Sauer<\/a><\/p>\n

Google Analytics offers great insights on PPC campaigns. With that note Jeff Sauer discusses some of the components of Google Analytics such as user id, custom dimensions, data import etc. and how marketers must play with it to get the desired understanding.<\/p>\n

7.\u00a0PPC Game Changers: Tools & Automations<\/a>\u00a0by Anu Adegbola<\/a><\/p>\n

With the growing PPC landscape, automation tools are the key to success. Anu Adegbola discusses about such AdWords tools that can be total game changer for businesses.<\/p>\n

8.\u00a03-Way Reporting For Winning At PPC<\/a>\u00a0by Samantha Noble<\/a><\/p>\n

Reporting the right way ensures focusing on the right findings for the right people (clients or boss). Samantha discusses it in detail and direct marketers for a proper reporting routine to make sure your PPC campaign is a winner.<\/p>\n

9.\u00a0How & Why You Should Integrate Video into Your Digital Advertising<\/a>\u00a0by Cristian Ignat<\/a><\/p>\n

Videos communicate things faster and easily. This presentation discusses why you should go about embedding videos in your digital advertising and how you can go about doing so.<\/p>\n

 <\/p>\n

Google AdWords Insights<\/strong><\/p>\n

1.\u00a0Essential Google AdWords Innovations in Q4 2015<\/a>\u00a0by Alan Coleman<\/a> & Brendan Almack<\/a><\/p>\n

The Wolfgang team shares insight on AdWords innovations, use cases, and how to go about making use of the new innovations\/ features in your campaign<\/p>\n

2.\u00a0How To Use Excel To Unlock AdWords Secret<\/a>\u00a0by Sophie Newton<\/a><\/p>\n

Here’s how you can master the art of using excel to find more meaning in your AdWords campaigns. Sophie discusses about the excel features in detail and explains the use cases where it would apply.<\/p>\n

3.\u00a0Quality Score Insights from An Ex-Googler<\/a>\u00a0by Frederick Vallaeys<\/a><\/p>\n

We know how important Quality Score in AdWords is.Frederick Vallaeys takes up the task to explain in depth what quality scores are, how it is calculated and how marketers can measure and improve it.<\/p>\n

4.\u00a0Searching For Vacuum Spare Parts: Building Campaigns with Scraping & Google Docs<\/a>\u00a0by Mattheijs van Wijk<\/a><\/p>\n

The speaker here discusses the tools that could be used to scrape your website to determine what a consumer is looking for and offer him the desired results to his query.<\/p>\n

5.\u00a0Partial Pooling: Don’t Ignore Information When Setting Bids<\/a>\u00a0by Richard Fergie<\/a><\/p>\n

Here are the things that need to be though though before setting bids. He discusses the model that comprises evaluating keywords, segmentation and beta distribution to give away useful information.<\/p>\n

6.\u00a0Going Beyond Bid Modifiers<\/a>\u00a0by Matthew Read<\/a><\/p>\n

Bid modifiers and useful, however with multiple layers, marketers can get a little confuse on the final bid. Matthew asks to go beyond bid modifier, to change the whole journey.<\/p>\n

7.\u00a0Unveil Competitor Trends & Strategies Using Auction Insights<\/a>\u00a0by Cassie Oumedian<\/a><\/p>\n

Cassie, in this presentation, discusses why and when marketers must run auction insight analysis, identify true competitors, competitor landscape\u00a0tools and strategies.<\/p>\n

8.\u00a0Getting Started with Scripts<\/a>\u00a0by Amy Bishop<\/a><\/p>\n

Scripts turn out to be extremely helpful in automating processes. Amy discusses the components of scripts and how to go about setting a script, also touching on the practical usage of scripts and common errors committed<\/p>\n

9.\u00a0Does Remarketing Make You A Creepy Online Stalker<\/a>?<\/a>\u00a0<\/strong>by Amandine Carrey<\/p>\n

Amandine from Bing Ads discusses the role of remarketing in\u00a0paid search and how to avoid appearing too pushy to the audience. She also elaborates on the subtle manner in which audiences can be wooed.<\/p>\n

 <\/p>\n

Social Advertising<\/strong><\/p>\n

1.\u00a0Ways To Do More with Facebook Custom Audience<\/a>\u00a0by Sahil Jain<\/a><\/p>\n

Sahil, AdStage CEO, shares the advanced strategies for custom audiences\u00a0including\u00a0limit wasted spend, drive visibility, expand reach and increase conversions.<\/p>\n

2.\u00a0LinkedIn Ads: The Red-headed Stepchild of B2B PPC<\/a>\u00a0by AJ Wilcox<\/a><\/p>\n

LinkedIn advertising is all about building persona! AJ Wilcox compares AdWords with LinkedIn Ads concluding that each has its intent, with the latter helping business reach their ideal audience with higher conversion rates.<\/p>\n

You can access presentation here<\/a>, if we missed out on any.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Here are the links to the presentations given during the HerConf 2015 held in London from 27th October till 30th October. Go ahead get enlightened with experts speaking of their experience and sharing valuable insights about the PPC landscape.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1288","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=1288"}],"version-history":[{"count":20,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1288\/revisions"}],"predecessor-version":[{"id":5149,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1288\/revisions\/5149"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=1288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=1288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}