How to Grow Your Brand’s Organic Following on LinkedIn<\/a> – If you wish to engage with the right audience on a regular base, it requires long term consistency. Steve Kearns<\/a> helps us to know strategic steps to grow strong and effective organic social presence. <\/p>\n\n\n\n Google App Campaigns: Creative & Testing Guide<\/a> – Greg Swan<\/a> helps to understand best practices to make better creative for Google App campaigns and how to test and measure them.<\/p>\n\n\n\n Our Go-To Social Media Video Marketing Cheat Sheet<\/a> – Video content creates faster and stronger connections between brands and their target audiences. In her informative blog post, Akvile DeFazio<\/a> explains tips for social media video marketing across seven major platforms. <\/p>\n\n\n\n Paid Online Events for Small Business Recovery<\/a> – To meet end to end need of businesses, Facebook has combined marketing, payment and live video, paid online events. More insight in this blog post.<\/p>\n\n\n\n Bumper Ads: Your Six-Second Secret Weapon<\/a> – Pauline Jakober<\/a>‘s instructive blog post helps to know four principles to turn Bumper Ads into a powerful new tool for your brand.<\/p>\n\n\n\n How to Use Google\u2019s \u201cBy Conversion Time\u201d Columns to Better Understand Performance<\/a> – Sometimes, it can be challenging to understand performance in real-time when your data is lagging by at least a few days, sometimes even weeks. With Google\u2019s \u201cby Conv. time\u201d columns, you are now able to evaluate conversions based on the time your conversion actions were completed.<\/p>\n\n\n\n Overview of the Google Ads Structured Snippets Extension for B2B Advertisers<\/a> – Structured snippets allows advertisers to highlight additional and relevant details about their business. Andrea Cruz Lopez<\/a> helps us to know the benefits of using this and how we can gain success in our B2B marketing.<\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n Welcome to this week’s PPC News edition! Grow brand’s organic following on LinkedIn, Build authentic connections, Cheatsheet for social media video marketing, Bumper Ads, a secret weapon, Google Ads Structured Snippets Extension for B2B Advertisers, and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-12951","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=12951"}],"version-history":[{"count":14,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12951\/revisions"}],"predecessor-version":[{"id":12970,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/12951\/revisions\/12970"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=12951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=12951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=12951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/08\/Google-app-campaign-creative-funnel.png\")
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