{"id":13483,"date":"2020-09-28T13:12:29","date_gmt":"2020-09-28T07:42:29","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=13483"},"modified":"2020-09-29T12:23:18","modified_gmt":"2020-09-29T06:53:18","slug":"ppc-news-facebook-sunsets-limit-text-image-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppc-news-facebook-sunsets-limit-text-image-ads\/","title":{"rendered":"PPC News 21-26 September, 2020 | Facebook Sunsets ‘20% Text’ on Ad Images"},"content":{"rendered":"\n

Welcome to this week’s PPC News edition! Facebook sunsets limitation to text on ad images , a new user experience for Amazon advertisers, Google Ads scripts to use for your account, Local Service Ads in beta for selected advertisers and more in this week’s recap.<\/p>\n\n\n\n\n\n\n\n

Here are the top news from last week:<\/p>\n\n\n\n

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Facebook Rolling Back Limitations on Image Text in Ad Delivery<\/a> – Facebook recently declared that they will rollback its “20% text in image” rule for ads. Though they still stress on the effectiveness of ads with less text, advertisers can now focus on more important assets, while still testing different ad variations. Here is another post about this update<\/a>.<\/p>\n\n\n\n

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Learn How to Master Retargeting by Lead Gen Form Interactions<\/a> – Johanna Kimura<\/a> from LinkedIn, shares findings from over 2000 campaigns using Retargeting by Lead Gen Forms and what tactics they are adopting to succeed in it.<\/p>\n\n\n\n

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An Overview of the Microsoft Audience Network<\/a> – The need of the moment is to expand your reach online and Microsoft just might help you do that.  Kim Chmura<\/a> shares how the MSAN has been growing steadily and gives an overview of the options that can contribute in your PPC plans.<\/p>\n\n\n\n

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When & Why to Test Google Discovery Campaigns<\/a> – Thinking about giving Discovery Campaigns a try? Here are some of the workable strategies and reasons to support choosing this new campaign type over others. <\/p>\n\n\n\n

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7 Google Ads Scripts You Must Have In Your PPC Account<\/a> – Here are some of the handy scripts created by team at Karooya. These include, script to compare search term performance for two time period, script to analyze quality score in detail and more.<\/p>\n\n\n\n

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Discover the improved advertising management experience for seller accounts<\/a> – To provide a more cohesive view, Amazon have updated the user experience of their advertising console. From easier navigation to including real-time notifications, here is what has changed on the amazon advertising platform.<\/p>\n\n\n\n

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Google brings bidding to Local Services Ads<\/a> – Selected advertisers to get access to the auction-based pricing to Local Service Ads. After successfully testing it out with a subset of professional service categories, a new beta test is being created.<\/p>\n\n\n\n

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Making frequency reporting more helpful for video campaigns<\/a> – Understand the frequency performance of your video campaign and video ads, with the newly announced metrics, frequency distribution, weekly average frequency and monthly average frequency<\/p>\n\n\n\n

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Related Links:<\/strong><\/p>\n\n\n\n