Negative Product Targeting<\/strong> – What is it?<\/h4>\n\n\n\nLike how negative keyword blocks your ads from showing for irrelevant search queries, negative product targeting excludes irrelevant brands and products from your targeting choice. This is an effective step towards reducing your advertising cost. Restricting your targeting and displaying your ads at relevant places, can also help impact your campaign performance.<\/p>\n\n\n\n
<\/div>\n\n\n\nIn Amazon ads, negative product targeting is available for Sponsored Product Campaigns. In case of automatic targeting<\/a>, negative product targeting is allowed at campaign level as well as at adgroup level. For campaigns that use manual targeting, the negative product targeting is allowed for the ad groups that use product targeting.<\/p>\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\nA quick recap of what Karooya’s Negative Keyword Tool offers<\/strong><\/h4>\n\n\n\n2 years back, we announced Negative Keywords Tool for Amazon Ads<\/a>. With our tool advertisers could achieve the following:<\/p>\n\n\n\n- Identify terms that are irrelevant<\/strong> to the business and are eating away major chunk of the budget<\/li>
- Multi-word or single word<\/strong> recommendations that you can add as negative keywords to avoid unwanted clicks<\/li>
- Recommends terms similar in nature<\/strong> to an existing or suggested negative keyword (plural or different forms of the same term)<\/li>
- Add custom negative keywords<\/strong>. You can get performance data for a keyword to determine whether you should add it as a negative keyword or not. If it is a multi-word keyword you can test to check the performance of certain keywords and remove it if required. Example, for a suggested negative keyword such as black shoes for men<\/em>, you can search for the performance of a certain keyword such as black shoes<\/em> and basis that decide the best.<\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
And we didn’t stop with that. We added the search archival<\/a>, compare performance change<\/a>, shared negative keyword list<\/a> and ad scheduling<\/a> feature soon to our tool. With these extended features advertisers were benefited with exclusive access to information and insight. More details about all the features here<\/a><\/p>\n\n\n\n<\/div>\n\n\n\nNow after having served Amazon customers successfully for past 2 years, we are adding another feather to our cap.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/div>\n\n\n\nAdd Negative Product Targeting from Karooya’s Negative Keywords Tool<\/strong><\/h4>\n\n\n\nToday we are glad to announce that Karooya’s negative keyword recommendation engine<\/a> now also generates recommendations for negative product targets. These negative product targets can be added with a single click from Karooya app.<\/p>\n\n\n\n<\/div>\n\n\n\nKarooya generates negative product recommendations at campaign level as well as at the adgroup level. The recommendations are shown along with the negative keyword recommendations. <\/p>\n\n\n\n
<\/div>\n\n\n\nYou can view\/compare historical performance metrics for the product page (ASIN) before adding it as negative target. You can also check the product page by following a link shown next to the recommendation to confirm if it’s relevant to your products\/ads.<\/p>\n\n\n\n
![\"amazon](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/sample-negative-product-target-recos-1024x418.png\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nSo, if you haven’t yet already, then click here <\/a>to start recognizing your negative product targets along with negative keywords.<\/p>\n\n\n\n<\/div>\n\n\n\nNote:<\/strong><\/em> Karooya\u2019s negative keywords tool for Amazon Ads is a powerful tool that saves your ad budget and time. It is\u00a0Free\u00a0<\/strong>for accounts with a monthly spend of less than\u00a0$3000<\/strong>.\u00a0Learn more<\/a>\u00a0and\u00a0sign up<\/a>\u00a0today to improve your ACoS.<\/em><\/em><\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links:<\/strong><\/p>\n\n\n\n- 7 Google Ads Scripts You Must Have In Your PPC Account<\/a><\/li>
- Negative Keywords Tool Now Supports Sponsored Brand Campaigns<\/a><\/li>
- How To Use Karooya\u2019s Negative Keywords Tool for Amazon Ads<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Now you can add negative product targets for Amazon Ads from Karooya’s Negative Keywords Tool dashboard. We couldn’t have been happier!<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20,9],"tags":[],"class_list":["post-13509","post","type-post","status-publish","format-standard","hentry","category-amazon-ads","category-karooya-product-updates"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=13509"}],"version-history":[{"count":11,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13509\/revisions"}],"predecessor-version":[{"id":14438,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13509\/revisions\/14438"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=13509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=13509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=13509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
In Amazon ads, negative product targeting is available for Sponsored Product Campaigns. In case of automatic targeting<\/a>, negative product targeting is allowed at campaign level as well as at adgroup level. For campaigns that use manual targeting, the negative product targeting is allowed for the ad groups that use product targeting.<\/p>\n\n\n\n 2 years back, we announced Negative Keywords Tool for Amazon Ads<\/a>. With our tool advertisers could achieve the following:<\/p>\n\n\n\n And we didn’t stop with that. We added the search archival<\/a>, compare performance change<\/a>, shared negative keyword list<\/a> and ad scheduling<\/a> feature soon to our tool. With these extended features advertisers were benefited with exclusive access to information and insight. More details about all the features here<\/a><\/p>\n\n\n\n Now after having served Amazon customers successfully for past 2 years, we are adding another feather to our cap.<\/p>\n\n\n\n Today we are glad to announce that Karooya’s negative keyword recommendation engine<\/a> now also generates recommendations for negative product targets. These negative product targets can be added with a single click from Karooya app.<\/p>\n\n\n\n Karooya generates negative product recommendations at campaign level as well as at the adgroup level. The recommendations are shown along with the negative keyword recommendations. <\/p>\n\n\n\n You can view\/compare historical performance metrics for the product page (ASIN) before adding it as negative target. You can also check the product page by following a link shown next to the recommendation to confirm if it’s relevant to your products\/ads.<\/p>\n\n\n\n So, if you haven’t yet already, then click here <\/a>to start recognizing your negative product targets along with negative keywords.<\/p>\n\n\n\n Note:<\/strong><\/em> Karooya\u2019s negative keywords tool for Amazon Ads is a powerful tool that saves your ad budget and time. It is\u00a0Free\u00a0<\/strong>for accounts with a monthly spend of less than\u00a0$3000<\/strong>.\u00a0Learn more<\/a>\u00a0and\u00a0sign up<\/a>\u00a0today to improve your ACoS.<\/em><\/em><\/p>\n\n\n\n Related Links:<\/strong><\/p>\n\n\n\n Now you can add negative product targets for Amazon Ads from Karooya’s Negative Keywords Tool dashboard. We couldn’t have been happier!<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20,9],"tags":[],"class_list":["post-13509","post","type-post","status-publish","format-standard","hentry","category-amazon-ads","category-karooya-product-updates"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=13509"}],"version-history":[{"count":11,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13509\/revisions"}],"predecessor-version":[{"id":14438,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13509\/revisions\/14438"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=13509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=13509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=13509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A quick recap of what Karooya’s Negative Keyword Tool offers<\/strong><\/h4>\n\n\n\n
Add Negative Product Targeting from Karooya’s Negative Keywords Tool<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\n