In specific countries, Google Ads will be charging DST fees from November 1st, New features for Responsive search ads, Commission-free buy on Google, Asset performance ratings for Responsive Search Ads in Microsoft Advertising, Dynamic Remarketing, LinkedIn Profile Targeting & In-market, Announcing general availability of Sponsored Display in Amazon Advertising, LinkedIn\u2019s New Playbook, Quora’s Lead Gen Forms, CCPA Confusion for Facebook Advertisers, Effect of Apple’s IOS 14 update on Facebook advertisers and more.<\/p>\n\n\n\n
Google Ads<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nGoogle Ads will be charging DST Fees for ads serving in specific countries<\/a> \u2013 Google\u2019s announcement to charge new fees for ads serving in specific countries from November 1, 2020.<\/p>\n\n\n\n<\/div>\n\n\n\nGoogle Ads Taking Away Advertiser Access To Some Query Data?!?<\/a> \u2013 When Google Ads announced that they are planning to remove the advertiser\u2019s access to some query data, it created unrest among experts. Julie F Bacchini<\/a> has penned down her thoughts on the same in this blog post.<\/p>\n\n\n\n<\/div>\n\n\n\nExpanded conversion categories and reporting<\/a> \u2013 Google Ads is recommending new categories for all your existing conversion actions on the Conversions page to make sure your performance reports are accurate. From October 15th, these suggestions will be automatically applied if you haven\u2019t already accepted them.<\/p>\n\n\n\n<\/div>\n\n\n\nPlan your budget more effectively with new Performance Planner features<\/a> \u2013 With the new Performance Planner feature, one can create, modify, and download forecasts for your shared budget campaigns.<\/p>\n\n\n\n![\"Performance](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/Performance-planner-new-features.png\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nA new look for responsive display ads<\/a> \u2013 As online shopping has become quite popular, Google is improving the look and feel of responsive display ads with new creative layouts, automatically generated video, and more engaging ads to drive online sales.<\/p>\n\n\n\n<\/div>\n\n\n\nGrow online sales with new features for Smart Shopping campaigns<\/a> \u2013 As shoppers move online, Smart Shopping campaigns are helping advertisers adapt by optimizing for your goals. Google has made Smart Shopping campaigns better by offering a new goal and more visual ways to stand out from the competition.<\/p>\n\n\n\n<\/div>\n\n\n\nIntroducing new features for responsive search ads<\/a> \u2013 To help you engage consumers more effectively, Google is introducing new features to make responsive search ads even more relevant and easier to manage.<\/p>\n\n\n\n![\"New](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/08\/New-responsive-search-ads.png\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nBuy on Google is now open and commission-free<\/a> \u2013 Sellers who participate in Buy on Google checkout experience will no longer have to pay a commission fee. Google is also giving retailers more choice by opening its platform to third-party providers\u2014starting with PayPal and Shopify. Learn more in this article written by Bill Ready<\/a>.<\/p>\n\n\n\n<\/div>\n\n\n\nGrow your audience faster with Maximize conversions bidding in App campaigns<\/a> \u2013 Maximize conversions bidding through App campaigns for installs helps to grow your audience quickly. Get more insight into this informative blog post here.<\/p>\n\n\n\n<\/div>\n\n\n\nReach more of your ideal customers with custom audiences<\/a> \u2013 As Google promised last year, custom affinity and custom intent audiences have been brought into one simplified solution which is custom audiences. It is available for all advertisers across Display, YouTube, and Discovery campaigns. <\/p>\n\n\n\n<\/div>\n\n\n\nGoogle Ads Benchmark Report by Tinuiti | Key Highlights<\/a> \u2013 In this blog post, we collected some of the key findings from the Google Ads Benchmark Report by Tinuiti.<\/p>\n\n\n\n<\/div>\n\n\n\nMicrosoft Advertising<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nDiscover powerful new keywords with Keyword Planner<\/a> \u2013 To get started with your keyword research, Microsoft Advertising has one of the most powerful tools which is Keyword Planner. More insight into this blog post.<\/p>\n\n\n\n<\/div>\n\n\n\nStand out with free high-quality visuals available for image ads<\/a> \u2013 To help find the right images for the campaigns, Microsoft is partnering with Shutterstock to provide free access to over 320 million high-quality, advertising-ready images for use in Microsoft Advertising.<\/p>\n\n\n\n<\/div>\n\n\n\nIntroducing asset performance ratings for Responsive Search Ads<\/a> \u2013 Since the time Microsoft Advertising got RSA for its customer, they are trying to improve on that. Release of a significant improvement to asset reporting helps you understand which of your headlines and descriptions are working well, and which are not. <\/p>\n\n\n\n![\"Improvement](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/Improvment-to-asset-reporting.jpg\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nMicrosoft Audience Ads: Now expanding to new markets<\/a> \u2013 Microsoft has launched its Microsoft Audience Ads for all its customers in Australia and New Zealand on August 18, 2020, and doing the same in France and Germany on September 8, 2020. Priscille Bouchez<\/a> gives more insight in this blog post.<\/p>\n\n\n\n<\/div>\n\n\n\nProduct Listings: Show products for free in the Bing Shopping Tab<\/a> \u2013 To help its customers to take advantage of online shopping, Microsoft Advertising announces the availability of free Product Listings, which allows advertisers to show their product offers for free on the Bing Shopping Tab starting in the USA. Cady Condyles<\/a> and Eugene Goldenshteyn give more insight here.<\/p>\n\n\n\n<\/div>\n\n\n\nDrive higher ad engagement with Multi-Image Extensions<\/a> \u2013 Microsoft Advertising has announced the availability of Multi-Image Extension for the advertisers in the US which helps to increase attention to your existing text ads by displaying a carousel of up to five images. Haily De La Cruz<\/a> and Eugene Goldenshteyn explain more about this announcement here.<\/p>\n\n\n\n<\/div>\n\n\n\nDynamic Remarketing, LinkedIn Profile Targeting & In-market are here<\/a> \u2013 As we are heading into the holiday season, Microsoft Advertising has announced the release of three audience targeting features: Dynamic Remarketing, LinkedIn Profile Targeting & In-market to reach to the right customers. Dianna Wu<\/a> & Derrick Fu explains these features in this blog post.<\/p>\n\n\n\n<\/div>\n\n\n\nAmazon Advertising<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nSponsored Products, Sponsored Brands, and Stores launch in Kingdom of Saudi Arabia<\/a> – Read the announcement from Amazon Advertising to launch Sponsored Products, Sponsored Brands, and Stores in the Kingdom of Saudi Arabia (KSA) in this article.<\/p>\n\n\n\n<\/div>\n\n\n\nAnnouncing general availability of Sponsored Display<\/a> – Launch of new sponsored display product targeting capabilities for vendors and sellers in USA, Canada, UK, France, Germany, Italy, Spain, Japan, and United Arab Emirates (UAE) helps to promote product discovery with ads that reach shoppers who are browsing similar or complementary products. <\/p>\n\n\n\n<\/div>\n\n\n\nAmazon Advertising reaches 40MM+ monthly active viewers of ad-supported OTT content<\/a> \u2013 OTT refers to video content streamed over the internet with a streaming device. Since it\u2019s launch, active viewers of ad-supported OTT reach has been doubled 40MM+ monthly. Learn more in this blog post.<\/p>\n\n\n\n<\/div>\n\n\n\nLinkedIn<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nImprove LinkedIn Retargeting Success with These Helpful Resources<\/a> \u2013 Retargeting is a must for B2B marketers who want to optimize their efforts and ad spend. Here you can find a couple of helpful resources to guide your retargeting efforts so you can get started increasing your conversion rates on LinkedIn. <\/p>\n\n\n\n![\"helpful](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/09\/Retargeting-in-LinkedIn.png\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nAccelerate Your Brand and Demand Goals with LinkedIn\u2019s New Playbook<\/a> \u2013 Balancing brand building with generating more leads is a challenge. To ease this challenging situation, LinkedIn has introduced a new playbook to help marketers achieve their brand and demand goals. Get more insight in this piece of article written by Ryan Maclnnis<\/a>.<\/p>\n\n\n\n![\"LinkedIn's](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/09\/Brand-and-Demand-goal-1024x538.jpg\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nQuora<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nQuora Ads for Agencies<\/a> \u2013 With more and more agencies and clients exploring Quora in 2020, Quora has created a Media Agency Kit to shares with all agencies.<\/p>\n\n\n\n<\/div>\n\n\n\nCapture High-quality Prospects with Lead Gen Forms<\/a> \u2013 Quora is offering a new way for advertisers to capture prospects who want to learn more about their offering: Lead Gen Forms. Get more insight in this blog post.<\/p>\n\n\n\n![\"Lead](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/07\/Quora-Lead-Gen-Form.jpg\")
<\/figure><\/div>\n\n\n\n<\/div>\n\n\n\nFacebook<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nSimplifying Targeting Categories<\/a> \u2013 Facebook is analyzing its targeting options and removing those which are not widely used. For example, Facebook is removing multicultural affinity segments and encouraging advertisers to use other targeting options such as language or culture to reach people that are interested in multicultural content. Get more insight into this update here.<\/p>\n\n\n\n<\/div>\n\n\n\nPreparing Our Partners for iOS 14<\/a> \u2013 Apple\u2019s announcement of iOS14 update require apps to ask users for permission to collect and share data using Apple\u2019s device identifier. How Facebook is preparing for this change and providing recommendations to help their partners, find out in this brief article.<\/p>\n\n\n\n<\/div>\n\n\n\nCCPA Confusion for Facebook Advertisers: What You Can Do<\/a> \u2013 In this blog post, Greg Swan<\/a> helps to know why this month\u2019s CCPA rollout is causing a headache for some Facebook advertisers and some practical advice for what you can do to fix it.<\/p>\n\n\n\n<\/div>\n\n\n\nInstagram<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nIntroducing: Instagram Shop and Facebook Pay<\/a> \u2013 Instagram has launched new feature called \u201cInstagram Shop\u201d which helps people to discover and shop the brands and products they love.<\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n- 7 Google Ads Scripts You Must Have In Your PPC Account<\/a><\/li>
- Review Amazon PPC Automation Tool Features<\/a><\/li>
- How to Set Up Audience Ads in Microsoft Ads<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Here is a quick recap of PPC News which was trending in the third quarter!<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-13514","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=13514"}],"version-history":[{"count":36,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13514\/revisions"}],"predecessor-version":[{"id":13590,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13514\/revisions\/13590"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=13514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=13514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=13514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Google Ads will be charging DST Fees for ads serving in specific countries<\/a> \u2013 Google\u2019s announcement to charge new fees for ads serving in specific countries from November 1, 2020.<\/p>\n\n\n\n Google Ads Taking Away Advertiser Access To Some Query Data?!?<\/a> \u2013 When Google Ads announced that they are planning to remove the advertiser\u2019s access to some query data, it created unrest among experts. Julie F Bacchini<\/a> has penned down her thoughts on the same in this blog post.<\/p>\n\n\n\n Expanded conversion categories and reporting<\/a> \u2013 Google Ads is recommending new categories for all your existing conversion actions on the Conversions page to make sure your performance reports are accurate. From October 15th, these suggestions will be automatically applied if you haven\u2019t already accepted them.<\/p>\n\n\n\n Plan your budget more effectively with new Performance Planner features<\/a> \u2013 With the new Performance Planner feature, one can create, modify, and download forecasts for your shared budget campaigns.<\/p>\n\n\n\n A new look for responsive display ads<\/a> \u2013 As online shopping has become quite popular, Google is improving the look and feel of responsive display ads with new creative layouts, automatically generated video, and more engaging ads to drive online sales.<\/p>\n\n\n\n Grow online sales with new features for Smart Shopping campaigns<\/a> \u2013 As shoppers move online, Smart Shopping campaigns are helping advertisers adapt by optimizing for your goals. Google has made Smart Shopping campaigns better by offering a new goal and more visual ways to stand out from the competition.<\/p>\n\n\n\n Introducing new features for responsive search ads<\/a> \u2013 To help you engage consumers more effectively, Google is introducing new features to make responsive search ads even more relevant and easier to manage.<\/p>\n\n\n\n Buy on Google is now open and commission-free<\/a> \u2013 Sellers who participate in Buy on Google checkout experience will no longer have to pay a commission fee. Google is also giving retailers more choice by opening its platform to third-party providers\u2014starting with PayPal and Shopify. Learn more in this article written by Bill Ready<\/a>.<\/p>\n\n\n\n Grow your audience faster with Maximize conversions bidding in App campaigns<\/a> \u2013 Maximize conversions bidding through App campaigns for installs helps to grow your audience quickly. Get more insight into this informative blog post here.<\/p>\n\n\n\n Reach more of your ideal customers with custom audiences<\/a> \u2013 As Google promised last year, custom affinity and custom intent audiences have been brought into one simplified solution which is custom audiences. It is available for all advertisers across Display, YouTube, and Discovery campaigns. <\/p>\n\n\n\n Google Ads Benchmark Report by Tinuiti | Key Highlights<\/a> \u2013 In this blog post, we collected some of the key findings from the Google Ads Benchmark Report by Tinuiti.<\/p>\n\n\n\n Discover powerful new keywords with Keyword Planner<\/a> \u2013 To get started with your keyword research, Microsoft Advertising has one of the most powerful tools which is Keyword Planner. More insight into this blog post.<\/p>\n\n\n\n Stand out with free high-quality visuals available for image ads<\/a> \u2013 To help find the right images for the campaigns, Microsoft is partnering with Shutterstock to provide free access to over 320 million high-quality, advertising-ready images for use in Microsoft Advertising.<\/p>\n\n\n\n Introducing asset performance ratings for Responsive Search Ads<\/a> \u2013 Since the time Microsoft Advertising got RSA for its customer, they are trying to improve on that. Release of a significant improvement to asset reporting helps you understand which of your headlines and descriptions are working well, and which are not. <\/p>\n\n\n\n Microsoft Audience Ads: Now expanding to new markets<\/a> \u2013 Microsoft has launched its Microsoft Audience Ads for all its customers in Australia and New Zealand on August 18, 2020, and doing the same in France and Germany on September 8, 2020. Priscille Bouchez<\/a> gives more insight in this blog post.<\/p>\n\n\n\n Product Listings: Show products for free in the Bing Shopping Tab<\/a> \u2013 To help its customers to take advantage of online shopping, Microsoft Advertising announces the availability of free Product Listings, which allows advertisers to show their product offers for free on the Bing Shopping Tab starting in the USA. Cady Condyles<\/a> and Eugene Goldenshteyn give more insight here.<\/p>\n\n\n\n Drive higher ad engagement with Multi-Image Extensions<\/a> \u2013 Microsoft Advertising has announced the availability of Multi-Image Extension for the advertisers in the US which helps to increase attention to your existing text ads by displaying a carousel of up to five images. Haily De La Cruz<\/a> and Eugene Goldenshteyn explain more about this announcement here.<\/p>\n\n\n\n Dynamic Remarketing, LinkedIn Profile Targeting & In-market are here<\/a> \u2013 As we are heading into the holiday season, Microsoft Advertising has announced the release of three audience targeting features: Dynamic Remarketing, LinkedIn Profile Targeting & In-market to reach to the right customers. Dianna Wu<\/a> & Derrick Fu explains these features in this blog post.<\/p>\n\n\n\n Sponsored Products, Sponsored Brands, and Stores launch in Kingdom of Saudi Arabia<\/a> – Read the announcement from Amazon Advertising to launch Sponsored Products, Sponsored Brands, and Stores in the Kingdom of Saudi Arabia (KSA) in this article.<\/p>\n\n\n\n Announcing general availability of Sponsored Display<\/a> – Launch of new sponsored display product targeting capabilities for vendors and sellers in USA, Canada, UK, France, Germany, Italy, Spain, Japan, and United Arab Emirates (UAE) helps to promote product discovery with ads that reach shoppers who are browsing similar or complementary products. <\/p>\n\n\n\n Amazon Advertising reaches 40MM+ monthly active viewers of ad-supported OTT content<\/a> \u2013 OTT refers to video content streamed over the internet with a streaming device. Since it\u2019s launch, active viewers of ad-supported OTT reach has been doubled 40MM+ monthly. Learn more in this blog post.<\/p>\n\n\n\n Improve LinkedIn Retargeting Success with These Helpful Resources<\/a> \u2013 Retargeting is a must for B2B marketers who want to optimize their efforts and ad spend. Here you can find a couple of helpful resources to guide your retargeting efforts so you can get started increasing your conversion rates on LinkedIn. <\/p>\n\n\n\n Accelerate Your Brand and Demand Goals with LinkedIn\u2019s New Playbook<\/a> \u2013 Balancing brand building with generating more leads is a challenge. To ease this challenging situation, LinkedIn has introduced a new playbook to help marketers achieve their brand and demand goals. Get more insight in this piece of article written by Ryan Maclnnis<\/a>.<\/p>\n\n\n\n Quora Ads for Agencies<\/a> \u2013 With more and more agencies and clients exploring Quora in 2020, Quora has created a Media Agency Kit to shares with all agencies.<\/p>\n\n\n\n Capture High-quality Prospects with Lead Gen Forms<\/a> \u2013 Quora is offering a new way for advertisers to capture prospects who want to learn more about their offering: Lead Gen Forms. Get more insight in this blog post.<\/p>\n\n\n\n Simplifying Targeting Categories<\/a> \u2013 Facebook is analyzing its targeting options and removing those which are not widely used. For example, Facebook is removing multicultural affinity segments and encouraging advertisers to use other targeting options such as language or culture to reach people that are interested in multicultural content. Get more insight into this update here.<\/p>\n\n\n\n Preparing Our Partners for iOS 14<\/a> \u2013 Apple\u2019s announcement of iOS14 update require apps to ask users for permission to collect and share data using Apple\u2019s device identifier. How Facebook is preparing for this change and providing recommendations to help their partners, find out in this brief article.<\/p>\n\n\n\n CCPA Confusion for Facebook Advertisers: What You Can Do<\/a> \u2013 In this blog post, Greg Swan<\/a> helps to know why this month\u2019s CCPA rollout is causing a headache for some Facebook advertisers and some practical advice for what you can do to fix it.<\/p>\n\n\n\n Introducing: Instagram Shop and Facebook Pay<\/a> \u2013 Instagram has launched new feature called \u201cInstagram Shop\u201d which helps people to discover and shop the brands and products they love.<\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n Here is a quick recap of PPC News which was trending in the third quarter!<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-13514","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=13514"}],"version-history":[{"count":36,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13514\/revisions"}],"predecessor-version":[{"id":13590,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13514\/revisions\/13590"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=13514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=13514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=13514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/figure><\/div>\n\n\n\n<\/figure><\/div>\n\n\n\nMicrosoft Advertising<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\nAmazon Advertising<\/strong><\/h4>\n\n\n\n
LinkedIn<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\n<\/figure><\/div>\n\n\n\nQuora<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\nFacebook<\/strong><\/h4>\n\n\n\n
Instagram<\/strong><\/h4>\n\n\n\n