{"id":13570,"date":"2020-10-05T13:20:05","date_gmt":"2020-10-05T07:50:05","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=13570"},"modified":"2020-10-05T13:20:06","modified_gmt":"2020-10-05T07:50:06","slug":"weekly-ppc-news-google-local-service-ads-europe-linkedin-conversation-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-local-service-ads-europe-linkedin-conversation-ads\/","title":{"rendered":"Weekly PPC News – Google’s Local Service Ads to Europe, LinkedIn’s Conversation Ads, and more"},"content":{"rendered":"\n

Here is a recap of this week’s PPC News Edition! Facebook is planning to remove 28 days attribution window, Google’s local service ads to Europe, Amazon’s product targeting to achieve business goals, LinkedIn’s conversation ads, and more.<\/p>\n\n\n\n\n\n\n\n

Facebook Removing 28-Day Attribution Window for Some Advertisers<\/a> – Facebook has announced that the 28-day attribution window option will be removed for some brands from its advertising platform. This change will go into effect beginning October 12. Katy Lucey<\/a> sheds more light on this update here.<\/p>\n\n\n\n

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Google takes Local Services Ads to Europe<\/a> – Google is rolling out its Local Service Ads program In Europe and initially, it will be available for 16 home services categories (not professional services) in 10 countries. Find out more in this blog post written by Greg Sterling<\/a>.<\/p>\n\n\n\n

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How to Improve Your PPC Lead Gen Campaigns: 5 Key Tips<\/a> – Here, Amy Bishop<\/a> helps us to understand the key tips for improving lead quantity and quality.<\/p>\n\n\n\n


Reaching relevant audiences with product targeting<\/a> – Product Targeting on Sponsored Display and Sponsored Products can ultimately contribute to your business goals. Let’s look at these elements in detail in this blog post.<\/p>\n\n\n\n

\"Amazon<\/figure><\/div>\n\n\n\n


Enhance your Prime Day and holiday strategy with Sponsored Display<\/a> – Prime Day and the holidays are busy times of the year for shoppers. Sponsored Display can help you get you ready for these high-traffic, high-sales periods with strategies that can reach new customers. <\/p>\n\n\n\n

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Driving Direct Response with LinkedIn Conversation Ads<\/a> – LinkedIn Conversation Ads are a newer LinkedIn ad type designed to allow instant engagement to your audience with a pre-set conversation flow. How to use this feature to gain higher engagement volume and higher engagement quality, Cannon Casey<\/a> helps to know in his article here.<\/p>\n\n\n\n

\"LinkedIn<\/figure><\/div>\n\n\n\n

Pinterest announces new global shopping and ad features ahead of holiday season<\/a> – This week, Pinterest is rolling out new shopping tools for Pinners and advertisers. It is also launching ads alongside visual search results and expanding it’s shopping tools for Pinners in the UK, bringing shopping inspiration to a new market. <\/p>\n\n\n\n

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Using Quora Ads for Lead Gen Campaigns<\/a> – Usually, lead gen clients think that paid social is not great for lead gen campaigns. Joe Martinez helps to understand, how Quora Ads could be a great nurturing tool for your campaign goals.<\/p>\n\n\n\n

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\"Quora<\/figure><\/div>\n\n\n\n

Platform-wide brand safety protection, powered by Integral Ad Science<\/a> – To help advertisers achieve their advertising goals while implementing the right guardrails to protect their brand, Microsoft Advertising is coming together with Integral Ad Science, to offer an additional layer of brand safety protection on the Microsoft Audience Network. More insight by Priscille Bouchez<\/a> in this blog post.<\/p>\n\n\n\n

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