{"id":13664,"date":"2020-10-12T15:53:32","date_gmt":"2020-10-12T10:23:32","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=13664"},"modified":"2020-10-12T15:53:33","modified_gmt":"2020-10-12T10:23:33","slug":"weekly-ppc-news-change-in-location-reporting-automation-to-meet-customer-demand","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-change-in-location-reporting-automation-to-meet-customer-demand\/","title":{"rendered":"Weekly PPC News &#8211; Change in Google Ad&#8217;s Location Reporting, Automation to Meet Customer Demand"},"content":{"rendered":"\n<p class=\"lead\">Here is the recap of this week&#8217;s PPC News! 8 secrets to gain success in holiday advertising, New advance format options for Google Responsive Display ads, How Google&#8217;s search term announcements affecting account managers, and more.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><br><a rel=\"noreferrer noopener\" href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/sponsored-display-launches-custom-headlines-and-logos\" target=\"_blank\">Sponsored Display launches custom headline and logo worldwide<\/a> &#8211; Now, advertisers can personalize their Sponsored Display\u00a0product targeting\u00a0ad creatives with custom headlines and brand logos, which will help to create more engaging ad creatives to convey the brand message.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.google\/products\/ads-commerce\/advertising-week-announcements\/\" target=\"_blank\">Get your business ready for what comes next<\/a> &#8211; In this blog post, <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jdischler\" target=\"_blank\">Jerry Dischler<\/a> shares innovations that will give you new insights about changing consumer behavior and help you meet customer demand in real-time through automation.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/Advertising-Week-Announcements-1024x579.gif\" alt=\"Google Ads advertising week announcements\" class=\"wp-image-13678\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/Advertising-Week-Announcements-1024x579.gif 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/Advertising-Week-Announcements-300x170.gif 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/Advertising-Week-Announcements-768x434.gif 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/Advertising-Week-Announcements-1536x868.gif 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/october-2020\/announcing-the-open-beta-for-digital-marketing-center\" target=\"_blank\">Announcing the open beta for Digital Marketing Center<\/a> &#8211; Digital Marketing Center is a way to help small and medium-sized business owners manage their digital marketing across not just Microsoft Advertising, but also on Google Ads, Facebook, Twitter, and Instagram. Prince Bajracharya, Cristiano Ventura &amp; Ros\u00e9 Dorleans give more insight into this blog post.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/zatomarketing.com\/blog\/finding-ecommerce-success-on-the-display-network\/\" target=\"_blank\">Finding eCommerce Success on the Display Network and YouTube<\/a> &#8211; An informative post by <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ZATO\" target=\"_blank\">Zato Marketing<\/a> to help us to know how we can get eCommerce success on Display Network.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-company-pages\/2020\/reaching-your-audience-on-linkedin-with-precision--a-primer--inf\" target=\"_blank\">Reaching Your Audience on LinkedIn With Precision: A Primer [Infographic]<\/a> &#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/johannakimura\" target=\"_blank\">Johanna Kimura<\/a> shares ways to take advantage of LinkedIn\u2019s tools and capabilities to make sure your campaigns are being seen by the right people<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/10\/08\/holiday-advertising-best-practices-2020\" target=\"_blank\">2020 Holiday Advertising: 8 Secrets to Success (and Sales)<\/a> &#8211; As the holiday season is approaching fast, customers are going to need to shop online for holiday gifts. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/michellemsem\" target=\"_blank\">Michelle Morgan<\/a> shares best practices for holiday advertising success in 2020. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"414\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/2020-holiday-advertising-ad-scheduling_0.png\" alt=\"Ad scheduling in Holiday season\" class=\"wp-image-13687\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/2020-holiday-advertising-ad-scheduling_0.png 600w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/2020-holiday-advertising-ad-scheduling_0-300x207.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"http:\/\/www.clixmarketing.com\/blog\/2020\/10\/07\/new-advanced-format-options-available-for-google-responsive-display-ads\/\" target=\"_blank\">New Advanced Format Options Available for Google Responsive Display Ads<\/a> &#8211; Explore new options available for Responsive Display Ads to get a good handle on what is working best and what\u2019s not working well for your campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.ppchero.com\/how-will-google-ads-limiting-search-terms-affect-account-managers\/\" target=\"_blank\">How Will Google Ads Limiting Search Terms Affect Account Managers?<\/a> &#8211; Search Term announcement by Google has created a havoc in PPC community. How it is affecting account managers, let&#8217;s find out in this interesting post.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/whats-changed-in-google-ads-locations-reporting-and-why-you-need-a-custom-report-341229\" target=\"_blank\">What\u2019s changed in Google Ads Locations reporting and why you need a custom report<\/a> &#8211; In this article,  <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/GinnyMarvin\" target=\"_blank\">Ginny Marvin<\/a> shares the importance of location settings and reporting and what changes Google is making in location reporting.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/discover-add-negative-product-targets-amazon-ads\/\" target=\"_blank\">Discover and add negative product targets to Amazon Ads<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/audience-ads-search-network-microsoft-ads\/\" target=\"_blank\">How to Set Up Audience Ads in Microsoft Ads<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/7-google-ads-scripts-ppc-account\/\" target=\"_blank\">7 Google Ads Scripts You Must Have In Your PPC Account<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Here is the recap of this week&#8217;s PPC News! 8 secrets to gain success in holiday advertising, New advance format options for Google Responsive Display ads, How Google&#8217;s search term announcements affecting account managers, and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-13664","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=13664"}],"version-history":[{"count":22,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13664\/revisions"}],"predecessor-version":[{"id":13696,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13664\/revisions\/13696"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=13664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=13664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=13664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}