{"id":1394,"date":"2015-11-23T16:37:49","date_gmt":"2015-11-23T11:07:49","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1394"},"modified":"2017-07-06T22:32:55","modified_gmt":"2017-07-06T17:02:55","slug":"weekly-ppc-news-drive-sales-this-holiday-season","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-drive-sales-this-holiday-season\/","title":{"rendered":"Weekly PPC News – Drive sales with video campaigns this holiday season"},"content":{"rendered":"

Benefit from the changes made by Google in CPM campaigns and video campaigns, know how to make your MCC account clutter free, how to make the most out of the newly launched Customer Match, insight from expert on mobile PPC bidding and more. Read this week’s PPC news for the curated articles on PPC domain:<\/p>\n

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1.\u00a06 Ways to Supercharge Your Email Marketing with PPC<\/a><\/p>\n

Generally advertisers might take email campaigns and PPC campaigns as different marketing activities. Erin Sagin<\/a>, in this post, discusses the 6 ways your PPC and email campaigns can go together and ensure consistency as well as focused approach towards driving results.<\/p>\n

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2. 3 Ways You Can Make Your PPC Campaign More Personal<\/a><\/p>\n

Marty Schneck<\/a> discusses the three methods to effectively personalize your PPC campaigns and benefit out of it by driving more conversions. Personalizing ads can be a game changer only if you meet the expectations of a user as it is and not impose a decision. Read this post to know more.<\/p>\n\"retarget\"<\/a>\n

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3.\u00a0How to Be Successful on Mobile With PPC Bidding, Good Design: Insights From Jordan Koene and Jim Banks<\/a><\/p>\n

Matt Southern<\/a> shares the key takeaways of their team’s interaction with Jim Banks<\/a> of cheapflights <\/a>and Jordan Koene<\/a> of searchmetrics. Where the discussion with Jim focused on capturing online customers with programmatic PPC bidding, Jordan discussed what a mobile visitor’s expectations are. See the entire video in this post.<\/p>\n

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4.\u00a0Improve Your Adwords Results with Google\u2019s Customer Match<\/a><\/p>\n

The author, in this post discusses the newly introduced Customer Match, which allows marketers to upload their e-mail list and deliver more targeted advertising. This post helps discover how to start with customer match and what all you should be doing to optimize your reach across multiple platforms.<\/p>\n

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5.\u00a0The Google Display Network ups its commitment to viewability<\/a><\/p>\n

56% of display ads aren’t viewable because they are either below the fold or scrolled out of view. To meet this challenge Google recently introduced 3 key improvements for your CPM campaigns. Read this post to know what these changes are.<\/p>\n

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6.\u00a0Keep Your Accounts Clutter-Free With This AdWords Script<\/a><\/p>\n

Columnist\u00a0Russell Savage<\/a> shares the step-by-step process to build up an AdWords script for your MCC account that helps marketers\u00a0identify ineffective and non-performing keywords. This script will not only make your account clutter free but also save your time spent in doing the same manually.<\/p>\n\"Sample<\/a>\n

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7.\u00a0Google Helps You Shop Between Holiday Cooking and Tree Trimming<\/a><\/p>\n

This holiday season expect shoppers to flood shopping related searched through their mobile devices. Here’s a look at the changes Google has made in Google Shopping to ensure buyers can make seamless purchases and marketers can make the most out of the rush during the heavy season.<\/p>\n

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8.\u00a0Capture more holiday traffic with click share for Google Shopping<\/a><\/p>\n

With the holiday season approaching, marketers can benefit from this opportunity and reach out to shoppers online. To help further evaluate the traction received, Google has introduced ‘Click Share’ a new metric to determine the total possible clicks received from your shopping ads. This can definitely help you gather insights on product in demand and take necessary action to increase sales this holiday season.<\/p>\n\"Click<\/a>\n

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9.\u00a0Behind Every Click, There\u2019s a Person [PODCAST]<\/a><\/p>\n

Listen to this podcast by Chelsea Scholz<\/a>, where she discusses the importance of knowing your customer to optimize your conversion. This podcast will teach you how to form a strong brand strategy to ensure no click goes wasted.<\/p>\n

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10.\u00a0Drive sales and app downloads with video this holiday \u00a0season<\/a><\/p>\n

Here’s a look a the features launched to optimize your video campaigns. Knowing that video is a powerful tool to increase demand of your product and visibility of your business, Google has enhanced the campaign set up, introduced new shopping ad formats and use CPA bidding for your app promotional video campaign.<\/p>\n\"App<\/a>\n

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