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Spending on Microsoft ads down 1% YoY<\/strong><\/p>\n\n\n\nDown from 12% growth in Q2 2020, spending on Microsoft search ads fell 1% YoY. Spending on Microsoft Product Ads grew 22% YoY, whereas for text ads the spend fell 8% YoY in Q3 compared to a 13% increase in Q2.<\/p>\n\n\n\n
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On the other hand, Google search ad spending rose 11% YoY, up from 9% in Q2, 2020. On comparing the monthly pattern of search ad spend, it was observed that the spending growth decelerated before rising again during the third quarter<\/p>\n\n\n\n
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Amazon outpaced other platforms in advertising spending growth<\/strong><\/p>\n\n\n\nThough the Prime Day was pushed to Q4 2020, spending on Amazon Sponsored Product Ads increased to 50% YoY which was a 22% growth from Q2. Sponsored Brands ad spending increased 74% YoY, up from 58% growth from Q2.<\/p>\n\n\n\n
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Average CPC of Sponsored Products was down more than 8% YoY and improvement from 41% drop observed in Q2. On the other hand, average CPC of Sponsored Brands increased 16% in Q3. Sales produced by Sponsored Products was up 67% and for Sponsored Brands it rose 113% YoY in Q3, 2020.<\/p>\n\n\n\n
After facing fulfillment challenges and a dip in click volume in April (post the start of COVID-19), in September, Amazon ad clicks were 31% higher than in January.<\/p>\n\n\n\n
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Organic search visits declining by double digits YoY<\/strong><\/p>\n\n\n\nOrganic search visits to brand sites increase 28% YoY in Q3, which was down from 33% growth registered in Q2, 2020. Post COVID -19, digital commerce surged dramatically, leading to decline in organic search visits.<\/p>\n\n\n\n
On looking at the verticals, travel organic search visits were down 37%, financial services saw a major deceleration with just 10% visit in Q3 followed by financial services at 20% and retail and consumer goods were stronger with visits up 42% YoY<\/p>\n\n\n\n
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Google driven store visits still down<\/strong><\/p>\n\n\n\nStore visits produced by Google search ads were 30% below the January levels in Q3 2020. Though the retailers did witness a better in-store purchase rate, in September the store visits were down 23% when compared with January standards.<\/p>\n\n\n\n
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Google Shopping Ads Accelerating Again<\/strong><\/p>\n\n\n\nAfter lagging behind text ads growth in the first half of the year, Google Shopping Ads grew 12% YoY in Q3 2020 which was up from 7% in Q2. <\/p>\n\n\n\n
Amazon, after having recovered from fulfillments setback and pausing Google Shopping Ads in March after the onset of the pandemic, is now prioritizing Google Shopping over Google Text Ads.<\/p>\n\n\n\n
It is fascinating to know that Google Shopping click share of retail has been stuck at 60% ever since Q4 2018<\/p>\n\n\n\n
Merkle released its third quarter Digital Marketing Report. The findings show the progression through the pandemic, areas that are recuperating and how industries are settling in to the new normal.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-13962","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=13962"}],"version-history":[{"count":7,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13962\/revisions"}],"predecessor-version":[{"id":13973,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/13962\/revisions\/13973"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=13962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=13962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=13962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"microsoft](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/microsoft-search-ad-spend-q3-2020.png\")
<\/figure><\/div>\n\n\n\n![\"google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/googel-search-ad-spend-growth-monthly-q3-2020.png\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/Amazon-Sponsored-Product-spend-growth-Q3-2020.png\")
<\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/10\/google-shopping-accelerating-q3-2020.png\")
<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"