{"id":14056,"date":"2020-11-09T14:21:28","date_gmt":"2020-11-09T08:51:28","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=14056"},"modified":"2020-11-11T11:55:34","modified_gmt":"2020-11-11T06:25:34","slug":"must-have-negative-keywords-list-google-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/must-have-negative-keywords-list-google-ads\/","title":{"rendered":"Must Have Negative Keywords List For Your Google Ads Account"},"content":{"rendered":"\n<p class=\"lead\">We have been stressing enough on the importance of negative keywords enough! So, we decided to put together a comprehensive negative keywords list to add to your Google Ads account.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We have segregated the list basis categories like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Deals<\/li><li>Education<\/li><li>Health<\/li><li>Jobs<\/li><li>Research &amp; Resource<\/li><li>Software<\/li><li>Travel etc.<\/li><\/ul>\n\n\n\n<p>Of these categories you can select the ones that you wish to exclude from your your targeting and add them to your Google Ads account. Doing this will block all these terms from showing your ad and you will end up saving on your ad spend BIG-TIME!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>A gentle reminder<\/strong> : Be sure to cross-check before adding them as negative keywords. You don&#8217;t want to end up blocking a potential term for which you want to display your ads.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So here is the list! <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background has-vivid-red-background-color\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/16L29pqLvzpzGa--KsruIOWYJUqfrQETW2qK0r--Bdys\/copy\" target=\"_blank\" rel=\"noreferrer noopener\">View Negative Keywords List<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">**<em>Clicking on this link will make a copy of this file on Google Sheets.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There is a <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1o7_1uQwkuBXjRfYKPXlVMIU1No8BtdAG7BmqEW1XbJ0\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">recommendations sheet<\/a> that we have created, where you can add terms that you would want us to add in the list. We would be delighted with your inputs!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You could also give our <a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/\" target=\"_blank\">Negative Keywords Tool<\/a> a try. It helps you identify irrelevant terms that are wasting your ad budget. Also, we are offering our tool for&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/pricing\" target=\"_blank\"><strong>FREE<\/strong>&nbsp;<\/a>for Google Ads accounts with a monthly spend up to $10,000<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/5-negative-keyword-list-best-practices\/\" target=\"_blank\">5 Negative Keyword List Best Practices<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/how-to-assign-negative-keyword-list-to-multiple-campaigns\/\" target=\"_blank\">How to Assign Negative Keyword List in the New AdWords UI?<\/a><\/li><li><a href=\"https:\/\/www.karooya.com\/blog\/run-20-shared-negative-lists\/\" target=\"_blank\" rel=\"noreferrer noopener\">What to do when you run out of your 20 shared negative keyword lists?<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have been stressing enough on the importance of negative keywords enough! So, we decided to put together a comprehensive negative keywords list to add to your Google Ads account.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-14056","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-negative-keywords"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=14056"}],"version-history":[{"count":13,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14056\/revisions"}],"predecessor-version":[{"id":14123,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14056\/revisions\/14123"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=14056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=14056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=14056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}