{"id":14062,"date":"2020-11-09T12:28:44","date_gmt":"2020-11-09T06:58:44","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=14062"},"modified":"2020-11-09T12:28:44","modified_gmt":"2020-11-09T06:58:44","slug":"weekly-ppc-news-deals-with-promotion-extensions-product-updates-for-november","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-deals-with-promotion-extensions-product-updates-for-november\/","title":{"rendered":"Weekly PPC News &#8211; Highlight Deals With Promotion Extensions, Key Product Updates for November"},"content":{"rendered":"\n<p class=\"lead\">Here is a recap of this week&#8217;s PPC News edition! Quarter 3 report from Merkle, Tips for creating Brand awareness, A widespread bug that impacted Facebook campaigns by temporary disapproving ads, Quick tips for using preview mode in Google Tag Manager and more.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/november-2020\/highlight-deals-for-holidays-and-other-special-offers-with-promotion-extensions\" target=\"_blank\">Highlight deals with Promotion Extensions<\/a> &#8211; Microsoft Advertising has announced Promotion Extensions to all the advertisers in the USA which will allow them to highlight a special offer or a special deal in the text ad. \u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/HailyDeLaCruz\" target=\"_blank\">Haily De La Cruz<\/a>, Joseph Damiani &amp; Crystal Zheng shed more light on the same.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"461\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/11\/Promotion-Extension-Microsoft.png\" alt=\"Microsoft Advertising Promotion Extensions\" class=\"wp-image-14066\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/11\/Promotion-Extension-Microsoft.png 755w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/11\/Promotion-Extension-Microsoft-300x183.png 300w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.searchenginejournal.com\/google-tag-manager-preview-mode\/385958\/?ver=385958X2#close\" target=\"_blank\">4 Quick Tips for Using the New Preview Mode in Google Tag Manage<\/a> &#8211;  <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/timothyjjensen\" target=\"_blank\">Tim Jensen<\/a> shares four simple steps to start using the updated preview mode in the\u00a0Google Tag Manager.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/11\/Access-Preview-Mode.png\" alt=\"Preview mode in Google Tag Manage\" class=\"wp-image-14080\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/11\/Access-Preview-Mode.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/11\/Access-Preview-Mode-300x118.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/11\/Access-Preview-Mode-768x302.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.socialmediaexaminer.com\/holiday-marketing-on-instagram-6-tips-for-marketers\/\" target=\"_blank\">Holiday Marketing on Instagram: 6 Tips for Marketers<\/a> &#8211; If you wish to generate more sales in this holiday season using Instagram, <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ValRazo1\" target=\"_blank\">Val Razo<\/a> is providing us 6 easy tips for holiday marketing.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/november-2020\/mixed-campaigns-keyword-planner-key-product-updates-for-november\" target=\"_blank\">Mixed campaigns, keyword planner: Key product updates for November<\/a> &#8211; During this holiday season, advertisers are looking for the efficiencies to manage their campaigns and keywords. Get insight into some key product updates here.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/more-facebook-ads-bugs-unnerve-advertisers-ahead-of-black-friday-cyber-monday-343557\" target=\"_blank\">More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday<\/a> &#8211; A widespread bug that impacted Facebook campaigns by temporary disapproving ads and accounts being disabled.  <a href=\"https:\/\/twitter.com\/GinnyMarvin\" target=\"_blank\" rel=\"noreferrer noopener\">Ginny Marvin<\/a> digs into the same here.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/news\/five-tips-to-increase-brand-awareness\/#\" target=\"_blank\">Tips for Creating Strong Brand Awareness<\/a> &#8211; We often get the thought of how to&nbsp;create strong brand awareness&nbsp;both online and offline.  Here are five tips to help you get started.  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/merkle-digital-marketing-report-q3\/\" target=\"_blank\">Merkle | Q3 2020 Digital Marketing Report | Key Highlights<\/a> &#8211; Find out the key findings here of Merkle&#8217;s Q3 report for the year 2020.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"425\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/11\/googel-search-ad-spend-growth-monthly-q3-2020.png\" alt=\"Google's overall monthly spend as per Merkle Q 3 report\" class=\"wp-image-14072\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/11\/googel-search-ad-spend-growth-monthly-q3-2020.png 746w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/11\/googel-search-ad-spend-growth-monthly-q3-2020-300x171.png 300w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/grouptwentyseven.com\/is-your-ppc-program-no-longer-working\/\" target=\"_blank\">Is Your PPC Program No Longer Working?<\/a> &#8211; It is heartbreaking to see that our PPC program is no longer working as well as it once did.  Read <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/GrpTwentySeven\" target=\"_blank\">Pauline Jakober<\/a>&#8216;s thoughts to find out the fundamental reason.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.karooya.com\/blog\/google-ads-benchmark-report-by-tinuiti-q3-2020-key-highlights\/\">Google Ads Benchmark Report by Tinuiti | Q3 2020 | Key Highlights<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/improve-google-ads-relevance-quality-score\/\" target=\"_blank\">How to Improve Google Ads Ad Relevance Score?<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/7-google-ads-scripts-ppc-account\/\" target=\"_blank\">7 Google Ads Scripts You Must Have In Your PPC Account<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a recap of this week&#8217;s PPC News edition! Quarter 3 report from Merkle, Tips for creating Brand awareness, A widespread bug that impacted Facebook campaigns by temporary disapproving ads, Quick tips for using preview mode in Google Tag Manager and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-14062","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=14062"}],"version-history":[{"count":19,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14062\/revisions"}],"predecessor-version":[{"id":14086,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14062\/revisions\/14086"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=14062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=14062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=14062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}