New study: Optimize display ads with OTT & Sponsored Brands Video<\/a> – A study by Amazon to understand how sponsored brands’ video, and display advertising work together to improve customer engagement across the purchase funnel.<\/p>\n\n\n\n 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success<\/a> – Video campaigns in Google Ads have been a way to build awareness but at times it becomes difficult to explain to a client the value of YouTube. Here, Joe Martinez<\/a> explains four underrated metrics to help measure the true value of a YouTube ad campaign.<\/p>\n\n\n\n Our PPC Wish List for 2021<\/a> – Pauline Jakober<\/a> has penned down their PPC wish list for 2021. This list consists of all the things we\u2019d like to see in PPC advertising, such as changes or innovations.<\/p>\n\n\n\n When to Apply Google Ads Recommendations (or Not)<\/a> – Google Ad’s recommendations tab makes the work of a PPC ad specialist easy. But it does not always align with advertisers\u2019 goals. Matthew Umbro<\/a> covers a few of the recommendations with the most impact in this blog post.<\/p>\n\n\n\n Frequency Caps: Updates on how to make the most of your Twitter Ads<\/a> – Twitter has introduced “Frequency caps”<\/strong> for ads that allow advertisers to have better control over impression delivery & audience reach over extended periods of time by optimizing the campaign. Austin Evers<\/a> & Joe Connors<\/a> shed more light on this update.<\/p>\n\n\n\n Google Discovery ads can now use your 4:5 social image assets<\/a> – Facebook and Instagram feed and stories ads already have 4:5 social image assets and now advertisers can use those assets in Discovery campaigns. Ginny Marvin<\/a> explains this in detail.<\/p>\n\n\n\n Karooya\u2019s Top Posts & Product Updates In 2020<\/a> – Through Karooya’s blog, we keep our readers updated with our product announcements & relevant PPC information. This roundup post gives a glimpse of what have we been working on throughout the year 2020.<\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n Welcome to this week’s PPC News edition! Learn about four underrated YouTube metrics, PPC wish list for 2021, Window shop with Discovery ads for the holidays, Karooya\u2019s top posts & product updates in 2020, and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-14554","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=14554"}],"version-history":[{"count":19,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14554\/revisions"}],"predecessor-version":[{"id":14576,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14554\/revisions\/14576"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=14554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=14554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=14554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"YouTube](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/12\/youtube-video-played-to-column-metric.png\")
<\/figure><\/div>\n\n\n\n![\"Google](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/12\/Recommendation-tab-Google-Ads.jpg\")
<\/figure><\/div>\n\n\n\n![\"4:5](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/12\/Discovery-ads-audiences-panel.jpg\")
<\/figure><\/div>\n\n\n\n