Report Editor & Google Ads Editor: Include Support & Analyze Performance<\/strong><\/h4>\n\n\n\nFind more cross-account insights with Report Editor<\/a> – Last year, Report Editor enabled real-time reporting for up to 10 accounts at once. Now, you can report across 200 accounts directly from your browser. This makes it easy to analyze data across accounts in real-time and identify cross-account patterns without leaving Google Ads.<\/p>\n\n\n\nGoogle Ads Editor v1.3: Support for shared budgets, optimization score, and more<\/a> – Release of Google Ads Editor v1.3 includes support for shared budgets, optimization score, and an improved edit pane.<\/p>\n\n\n\n![\"Optimization](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/12\/Optimization-score-in-Google-Ads-v1.3-editor.png\")
<\/figure><\/div>\n\n\n\nGoogle Ads Editor v1.4: Support for recommendations and local campaigns<\/a> – Google Ads Editor v 1.4 includes support for recommendations and local campaigns. <\/p>\n\n\n\nEasily analyze performance data with Report Editor<\/a> – To make it easier to build reports and analyse the data, several updates have been made to the Report Editor. What are these updates? find out here.<\/p>\n\n\n\nThe auction insights report expands to Report Editor<\/a> – To date, auction insight reports are only available at the account level which makes it difficult to evaluate cross-account performance in a single view. But, now as it is available in Report Editor at the account and manager account level, cross-account auction insights can be uncovered with ease.<\/p>\n\n\n\n![\"Auction](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/12\/auction-insight-report-expands-to-report-editor.png\")
<\/figure><\/div>\n\n\n\nGoogle Ads Editor v1.5: New tools for ad strength, support for additional recommendations, and image extensions<\/a> – After introducing Google Ads Editor v1.3 & 1.4, Google Ads Editor v1.5 includes new tools to help you improve your ad strength, support for additional recommendations, and image extensions.<\/p>\n\n\n\n<\/div>\n\n\n\nNew Features, Changes & Resources to Know The Impact on Performance<\/strong><\/h4>\n\n\n\nMaking it easier to see how campaign changes impact ads performance in Google Ads<\/a> – To understand the impact of the campaign changes, you can now view changes annotated in your performance charts easily.<\/p>\n\n\n\nGoogle Ads \u2018Search Terms Report\u2019 Change & Its Impact \u2013 A Case Study<\/a> – Search Term Report change has left everyone shocked. Here is the case study of two of our accounts to analyze what impact this change has had.<\/p>\n\n\n\nPlan your budget more effectively with new Performance Planner features<\/a> – With shared budget feature in search campaign, one can create, modify and download forecasts for shared budget campaigns. <\/p>\n\n\n\n![\"Effective](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/12\/Shared-budget-campaign.png\")
<\/figure><\/div>\n\n\n\nPerformance Planner expands to Shopping campaigns<\/a> – Performance Planner now supports Shopping campaigns and Smart Shopping campaigns which helps to plan & forecast the budget more effectivily.<\/p>\n\n\n\nAll Google Ads campaigns will now be using improved Standard delivery<\/a> – Google Ads continues to update ad delivery options to help maximize performance within the daily budget. That’s why, starting April 2020, Standard delivery will be the only ad delivery method for any new Display, Video, App, and Hotel campaigns. <\/p>\n\n\n\nNew resources for managing your campaigns through COVID-19<\/a> – In 2020, industries have battled with the Covid-19 pandemic. To know how to manage your campaigns during this pandemic, Google Ads has created a single destination with product guidance and business considerations.<\/p>\n\n\n\nDo more on the Overview page with three new features<\/a> – Overview page is an easy way for to view a summary of the account performance and actionable insights. Several improvements have been made to get more done on this page. What are these new features? get insight here.<\/p>\n\n\n\n<\/div>\n\n\n\nPortfolio & Impression Share Bid Strategy<\/strong><\/h4>\n\n\n\nUse Maximize conversions and Maximize conversion value with portfolio bid strategies<\/a> – Until now, portfolio strategies were available for Target CPA, Target ROAS, Maximise clicks, and Target impression share. But now, Maximise conversions and Maximise conversion value are also available to use with portfolios.<\/p>\n\n\n\n![\"Portfolio](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/12\/Portfolio-bid-strategy.png\")
<\/figure><\/div>\n\n\n\nUpdate on the move to Impression Share bid strategy<\/a> – Existing campaigns using Target Search Page Location and Target Outranking Share bid strategies will automatically switch over to use the Target Impression Share strategy.<\/p>\n\n\n\n<\/div>\n\n\n\nAd Policies to Improve Transparency<\/strong><\/h4>\n\n\n\nEasier resubmissions and appeals of ad policy issues<\/a> – Google’s advertising policies are bound to serve only high-quality ads across its platforms and they want to empower every business to get their ads up as soon as possible. This new feature enables users & advertisers to appeal policy decisions directly in Google Ads.<\/p>\n\n\n\nRequiring advertiser identity verification to improve transparency<\/a> – Google is launching advertiser identity verification, a policy that requires advertisers to verify their identities for ads served through Google Ads. More information in this blog post.<\/p>\n\n\n\n<\/div>\n\n\n\nResponsive Ads: New Features & New Look<\/strong><\/h4>\n\n\n\nA new look for responsive display ads<\/a> – As people spend more time at home\u2013browsing websites, they wish for brands to show how they can be helpful in their new everyday life. Knowing people’s mindset, Google has improved the look and feel of Responsive Display Ads<\/strong> with new creative layouts, automatically generated video, and more engaging ads to drive online sales.<\/p>\n\n\n\nIntroducing new features for responsive search ads<\/a> – Introducing new features in responsive search ads will make responsive search ads even more relevant and easier to manage. How? Let’s find out here.<\/p>\n\n\n\n<\/div>\n\n\n\nUsing Explanation While Optimizing Campaigns<\/strong><\/h4>\n\n\n\nExplanations expands to Target CPA campaigns on Search<\/a> – Google has expanded Explanations<\/strong> to Search campaigns that use Target CPA. With this update, one can view the reason for significant changes in cost and conversions for Search campaigns using Target CPA. <\/p>\n\n\n\nUnderstand changes in conversions with explanations<\/a> – At times, it becomes difficult to understand why your conversion volume may change but not anymore. You can now request\u00a0explanations\u00a0for conversions in your Search campaigns. This will help to view the reason for any change in clicks, impressions, cost, and conversions in a single click. <\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links<\/strong><\/p>\n\n\n\n- The Changing Face Of PPC In 2020<\/a><\/li>
- PPCChat | PPC Wish List | 22nd Dec, 2020<\/a><\/li>
- Karooya\u2019s Top Posts & Product Updates In 2020<\/a><\/li><\/ul>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
As we are entering into 2021, Google Ads determines to provide better services for consumers and advertisers. In this blog post, we have penned down top Google Ads updates and announcements which were in news in 2020.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-14703","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=14703"}],"version-history":[{"count":46,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14703\/revisions"}],"predecessor-version":[{"id":14784,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14703\/revisions\/14784"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=14703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=14703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=14703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Google Ads Editor v1.3: Support for shared budgets, optimization score, and more<\/a> – Release of Google Ads Editor v1.3 includes support for shared budgets, optimization score, and an improved edit pane.<\/p>\n\n\n\n Google Ads Editor v1.4: Support for recommendations and local campaigns<\/a> – Google Ads Editor v 1.4 includes support for recommendations and local campaigns. <\/p>\n\n\n\n Easily analyze performance data with Report Editor<\/a> – To make it easier to build reports and analyse the data, several updates have been made to the Report Editor. What are these updates? find out here.<\/p>\n\n\n\n The auction insights report expands to Report Editor<\/a> – To date, auction insight reports are only available at the account level which makes it difficult to evaluate cross-account performance in a single view. But, now as it is available in Report Editor at the account and manager account level, cross-account auction insights can be uncovered with ease.<\/p>\n\n\n\n Google Ads Editor v1.5: New tools for ad strength, support for additional recommendations, and image extensions<\/a> – After introducing Google Ads Editor v1.3 & 1.4, Google Ads Editor v1.5 includes new tools to help you improve your ad strength, support for additional recommendations, and image extensions.<\/p>\n\n\n\n Making it easier to see how campaign changes impact ads performance in Google Ads<\/a> – To understand the impact of the campaign changes, you can now view changes annotated in your performance charts easily.<\/p>\n\n\n\n Google Ads \u2018Search Terms Report\u2019 Change & Its Impact \u2013 A Case Study<\/a> – Search Term Report change has left everyone shocked. Here is the case study of two of our accounts to analyze what impact this change has had.<\/p>\n\n\n\n Plan your budget more effectively with new Performance Planner features<\/a> – With shared budget feature in search campaign, one can create, modify and download forecasts for shared budget campaigns. <\/p>\n\n\n\n Performance Planner expands to Shopping campaigns<\/a> – Performance Planner now supports Shopping campaigns and Smart Shopping campaigns which helps to plan & forecast the budget more effectivily.<\/p>\n\n\n\n All Google Ads campaigns will now be using improved Standard delivery<\/a> – Google Ads continues to update ad delivery options to help maximize performance within the daily budget. That’s why, starting April 2020, Standard delivery will be the only ad delivery method for any new Display, Video, App, and Hotel campaigns. <\/p>\n\n\n\n New resources for managing your campaigns through COVID-19<\/a> – In 2020, industries have battled with the Covid-19 pandemic. To know how to manage your campaigns during this pandemic, Google Ads has created a single destination with product guidance and business considerations.<\/p>\n\n\n\n Do more on the Overview page with three new features<\/a> – Overview page is an easy way for to view a summary of the account performance and actionable insights. Several improvements have been made to get more done on this page. What are these new features? get insight here.<\/p>\n\n\n\n Use Maximize conversions and Maximize conversion value with portfolio bid strategies<\/a> – Until now, portfolio strategies were available for Target CPA, Target ROAS, Maximise clicks, and Target impression share. But now, Maximise conversions and Maximise conversion value are also available to use with portfolios.<\/p>\n\n\n\n Update on the move to Impression Share bid strategy<\/a> – Existing campaigns using Target Search Page Location and Target Outranking Share bid strategies will automatically switch over to use the Target Impression Share strategy.<\/p>\n\n\n\n Easier resubmissions and appeals of ad policy issues<\/a> – Google’s advertising policies are bound to serve only high-quality ads across its platforms and they want to empower every business to get their ads up as soon as possible. This new feature enables users & advertisers to appeal policy decisions directly in Google Ads.<\/p>\n\n\n\n Requiring advertiser identity verification to improve transparency<\/a> – Google is launching advertiser identity verification, a policy that requires advertisers to verify their identities for ads served through Google Ads. More information in this blog post.<\/p>\n\n\n\n A new look for responsive display ads<\/a> – As people spend more time at home\u2013browsing websites, they wish for brands to show how they can be helpful in their new everyday life. Knowing people’s mindset, Google has improved the look and feel of Responsive Display Ads<\/strong> with new creative layouts, automatically generated video, and more engaging ads to drive online sales.<\/p>\n\n\n\n Introducing new features for responsive search ads<\/a> – Introducing new features in responsive search ads will make responsive search ads even more relevant and easier to manage. How? Let’s find out here.<\/p>\n\n\n\n Explanations expands to Target CPA campaigns on Search<\/a> – Google has expanded Explanations<\/strong> to Search campaigns that use Target CPA. With this update, one can view the reason for significant changes in cost and conversions for Search campaigns using Target CPA. <\/p>\n\n\n\n Understand changes in conversions with explanations<\/a> – At times, it becomes difficult to understand why your conversion volume may change but not anymore. You can now request\u00a0explanations\u00a0for conversions in your Search campaigns. This will help to view the reason for any change in clicks, impressions, cost, and conversions in a single click. <\/p>\n\n\n\n Related Links<\/strong><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" As we are entering into 2021, Google Ads determines to provide better services for consumers and advertisers. In this blog post, we have penned down top Google Ads updates and announcements which were in news in 2020.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-14703","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=14703"}],"version-history":[{"count":46,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14703\/revisions"}],"predecessor-version":[{"id":14784,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/14703\/revisions\/14784"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=14703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=14703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=14703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/figure><\/div>\n\n\n\n<\/figure><\/div>\n\n\n\nNew Features, Changes & Resources to Know The Impact on Performance<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\nPortfolio & Impression Share Bid Strategy<\/strong><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\n\nAd Policies to Improve Transparency<\/strong><\/h4>\n\n\n\n
Responsive Ads: New Features & New Look<\/strong><\/h4>\n\n\n\n
Using Explanation While Optimizing Campaigns<\/strong><\/h4>\n\n\n\n