{"id":1500,"date":"2015-11-30T18:16:04","date_gmt":"2015-11-30T12:46:04","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1500"},"modified":"2017-07-06T22:32:38","modified_gmt":"2017-07-06T17:02:38","slug":"weekly-ppc-news-cyber-monday-strategy","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-cyber-monday-strategy\/","title":{"rendered":"Weekly PPC News – 3 Ways to Win Cyber Monday with PPC"},"content":{"rendered":"

With Thanksgiving holidays the previous week, the PPC domain was flooded with articles on how to make the most out of Black Friday shopping rush. Many must have incorporated the strategies discussed here. For those who didn’t you must definitely make use of the insights shared during the Christmas vacations.<\/p>\n

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Here are the articles that dominated the PPC landscape the previous week:<\/p>\n

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1.\u00a0How to Write High Quality Clickable Ads (No Matter What Network You are On)<\/a><\/p>\n

Despite all your efforts, does your ad still not show? Adam Lundquist<\/a> discusses what you need to do differently with your marketing strategy. The most important tactic is to create high quality ads. Learn how to master the art to come up with clickable ads.<\/p>\n

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2.\u00a07 Ways to Personalize Your PPC Strategy<\/a><\/p>\n

Personalize your campaign’s messages for your customers and stay ahead of competition. Margot da Cunha<\/a> shares the 7 tips to win the personalization battle and get close to the what interests your audience.<\/p>\n

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3.\u00a03 Ways to Win Cyber Monday with PPC<\/a><\/p>\n

Cyber Monday (the Monday after the Thanksgiving holiday) is strategically the day with the highest conversion rate! So, did you optimize your marketing initiatives? Adam Lundquist<\/a> tells how.<\/p>\n

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4.\u00a0How to win on Black Friday: insights into store traffic trends<\/a><\/p>\n

Shoppers are turning to their smartphones to make their shopping decisions. Here are some findings decoded by Google to help marketers understand where shoppers will be and connect with them effectively.<\/p>\n\"black-friday\"<\/a>\n

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5.\u00a0Appy holidays: \u2018Tis the season of downloads, make sure your app is part of this seasons\u2019 activities\u00a0<\/a><\/p>\n

With the holiday season approaching, app developers can expect a rise in the download of their apps. All app marketers must make use of this time and benefit from the rise of shopping through mobile \u00a0devices.<\/p>\n

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6.\u00a0AdWords app on Android now supports video campaigns and faster account set up<\/a><\/p>\n

Enhancements made to AdWords app to help you stay connected with your account progress and manage your campaign when on-the-go. So if you haven’t yet downloaded it you must.<\/p>\n

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7.\u00a0Google announces new store visit metrics in AdWords<\/a><\/p>\n

What are store visits and how does it function? Learn more about it and how it can help you get insight into what strategy works best for your business.<\/p>\n

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8.\u00a04 Things I\u2019ve Learned from 2,000+ AdWords Audits<\/a><\/p>\n

The answer to why some of the companies fail at succeeding in AdWords.\u00a0Jacob Baadsgaard<\/a> shares the common mistakes noticed by him and the ways to tackle it.<\/p>\n

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9.\u00a0Why Google Call Tracking Isn\u2019t Ideal for Marketing Agencies<\/a><\/p>\n

Is call tracking an ideal marketing strategy for companies to adopt. Here is an opinion on the same!<\/p>\n

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10.\u00a0AdWords Shopping Ads Enhancements: A Roundup<\/a><\/p>\n

Make use of the new features launched in\u00a0Shopping Ads, if you haven’t yet tried them out. Frederick Vallaeys<\/a> shares some tips to help you master in it.<\/p>\n\"Shopping<\/a>\n

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