{"id":15027,"date":"2021-02-03T11:48:03","date_gmt":"2021-02-03T06:18:03","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=15027"},"modified":"2021-02-03T15:52:56","modified_gmt":"2021-02-03T10:22:56","slug":"ppcchat-impostor-syndrome","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-impostor-syndrome\/","title":{"rendered":"PPCChat | Impostor Syndrome | 2nd February 2021"},"content":{"rendered":"\n<p class=\"lead\">We all can admit that at some point in life we have struggled with Impostor Syndrome and PPCers are no different. In this week&#8217;s session,<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\"> Julie F Bacchini<\/a> tries to find out how impostor syndrome is affecting experts, how do they cope, have they found any resources that are helpful in combating this, and more. <\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q1: Do you ever suffer from some version of Impostor Syndrome?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Yes, I do suffer from Impostor Syndrome sometimes. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Yep! When I was more in account management, it used to be this notion that I just wasn&#8217;t good at my job. Now, I&#8217;m leading a team and it&#8217;s the notion that I&#8217;m not a good leader. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>Oh, absolutely. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jennifer_lash\" target=\"_blank\">@jennifer_lash<\/a><\/p>\n\n\n\n<p>Only every single day I show up for work&#8230;getting it about even being involved in. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JonKagan\" target=\"_blank\">@JonKagan<\/a><\/p>\n\n\n\n<p>Ever time I try to write a bio for a conference, or when I judge an awards ceremony I get writers block because I hate writing words that people might pick apart. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jimbanks\" target=\"_blank\">@jimbanks<\/a><\/p>\n\n\n\n<p>Me when someone might figure out how deeply wrong it was to ever listen to me. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>No. Too arrogant. It&#8217;s a problem. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/360vardi\" target=\"_blank\">@360vardi<\/a><\/p>\n\n\n\n<p>All the time. And then the temptation is to worry that perhaps I\u2019m simply mistaken with labeling it as Imposter Syndrome, and what if it\u2019s actually Dunning-Kruger\u2026 and then it\u2019s 4x Imposter Syndrome, ha! <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/PPCKirk\" target=\"_blank\">@PPCKirk<\/a><\/p>\n\n\n\n<p>On days when we struggle to crack an ad account. Have to give myself a little pep talk and know we can not help everyone nor can we make ever account work. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\">@duanebrown<\/a><\/p>\n\n\n\n<p>I don&#8217;t actually get this very much. I&#8217;d say in my long career it may have manifested more in feeling the need to over-achieve, not really beating myself up for being &#8216;good enough. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ynotweb\" target=\"_blank\">@ynotweb<\/a><\/p>\n\n\n\n<p>Yes, but mainly in topics that I don&#8217;t have a ton of experience in. I&#8217;ve really gained most of confidence in my paid search experience in the past couple years. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ValenciaSEM\" target=\"_blank\">@ValenciaSEM<\/a><\/p>\n\n\n\n<p>From Day 1 till now. It&#8217;s like an annoying involuntary maths equation &#8211; the more people believe in me = the less I believe I&#8217;m myself! <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\">@TheMarketingAnu<\/a><\/p>\n\n\n\n<p>I appreciate you posting the wikipedia summary bc I don&#8217;t relate to the &#8220;fraud&#8221; aspect (fear of being exposed) as it&#8217;s commonly discussed. But I def attribute my &#8220;successes&#8221; to luck when I have to talk\/think about them (despite working hard for those achievements) <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<p>Sometimes, but I&#8217;m such a numbers person that I can usually talk myself out of it by looking at the performance I&#8217;ve driven. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/search?q=%23ppcchat\" target=\"_blank\">#ppcchat<\/a> Me calculating my worth. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/FindingAmanda\" target=\"_blank\">@FindingAmanda<\/a><\/p>\n\n\n\n<p>Sometimes. Especially when dealing with a vertical or market where I have less experience in. But I try and remember all the bad accounts i&#8217;ve seen by other &#8220;well known&#8221; agencies. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/Realicity\" target=\"_blank\">@Realicity<\/a><\/p>\n\n\n\n<p>All the time. Especially when I&#8217;m on a losing streak with sales or account results. It&#8217;s a big part of the downward spiral at times. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/search?q=%23ppcchat\" target=\"_blank\">#ppcchat<\/a> (late to the party here) <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/armondhammer\" target=\"_blank\">@armondhammer<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q2: Are there particular situations that you\u2019ve noticed tend to bring it out for you?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Public industry trade forums. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JonKagan\" target=\"_blank\">@JonKagan<\/a><\/p>\n\n\n\n<p>Large presentations most often. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/PPCGreg\" target=\"_blank\">@PPCGreg<\/a><\/p>\n\n\n\n<p>When writing bio&#8217;s never know if I use the first person and whether it&#8217;s ok to use words like &#8220;guru&#8221; &#8220;expert&#8221; Self proclaimed or otherwise I don&#8217;t like it. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jimbanks\" target=\"_blank\">@jimbanks<\/a><\/p>\n\n\n\n<p>Use to be when I was a cocky little Canadian and &#8220;could predict&#8221; how account performance would go. Duane&#8217;s 20 were awful. Now it&#8217;s more if something is not clicking and I struggle on an ad account. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\">@duanebrown<\/a><\/p>\n\n\n\n<p>Continued Platform changes hit hard. You can be an expert in something that changes on a whim, &amp; suddenly a newb knows where to find this\/that button in the UI while you\u2019re lost\u2026 and you feel like your years of experience is down the drain. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/PPCKirk\" target=\"_blank\">@PPCKirk<\/a><\/p>\n\n\n\n<p>It tends to happen at random for me. If I&#8217;m looking at particular work or doing a talk I can focus on the task, but day to day at work it&#8217;s like, why did they hire my dumbass? <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>When I&#8217;m around other people I consider experts. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ynotweb\" target=\"_blank\">@ynotweb<\/a><\/p>\n\n\n\n<p>For me, it is often when I&#8217;m pitching or prepping for a speaking engagement. Or when I&#8217;m working on something that is not as familiar for me. But also, could hit at a pretty random moment? <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Mostly in doing consultant work or when I don&#8217;t know the background of the person I&#8217;m talking to. I start to second guess myself or fall back on &#8220;it depends&#8221; situations. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ValenciaSEM\" target=\"_blank\">@ValenciaSEM<\/a><\/p>\n\n\n\n<p>When I&#8217;m working on a project where other stakeholders don&#8217;t have experience in paid media in order to gut check me, so I&#8217;m in a position where I&#8217;m making all final calls. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/AllyQuilty_MKTG\" target=\"_blank\">@AllyQuilty_MKTG<\/a><\/p>\n\n\n\n<p>For me it&#8217;s mostly when I&#8217;m around peers I consider to be experts and when discussing things I have less experience in&#8230;I get the feeling that there are other &#8220;better&#8221; people to be speaking about things than me. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jennifer_lash\" target=\"_blank\">@jennifer_lash<\/a><\/p>\n\n\n\n<p>Talking to people who have (or at least exude) a LOT of confidence is the biggest trigger for me. Esp when I don&#8217;t agree\/see things differently. Makes it hard to believe I actually know anything, and maybe everything I&#8217;ve learned\/experienced is wrong? <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<p>Honestly, it&#8217;s something that occurs most days. There&#8217;s no one particular trigger. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>My imposter syndrome is strongest with new clients and setting up tracking&#8230;that scary time before the numbers are trustworthy. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/FindingAmanda\" target=\"_blank\">@FindingAmanda<\/a><\/p>\n\n\n\n<p>Mostly public speaking, interacting on social media or even sending an email. If I&#8217;ve putting myself out there &amp; there is a medium for the recipient to feedback &#8211; I&#8217;m there checking my phone or looking out every 2mins to see when that dreaded feedback will come. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\">@TheMarketingAnu<\/a><\/p>\n\n\n\n<p>I try to console myself by validating that my lived experiences are real and the learnings associated with them are also legitimate. Someone else&#8217;s lived experiences can also be real and valid without invalidating my own! <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<p>When things aren&#8217;t going well operationally, I wildly fluctuate between Mr. Pink&#8217;s &#8220;professional&#8221; attitude and &#8220;Oh god, I&#8217;m the problem&#8221; <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ferkungamaboobo\" target=\"_blank\">@ferkungamaboobo<\/a><\/p>\n\n\n\n<p>Sales. It takes a bit of swaggy to do sales well, and that isn&#8217;t my natural mode. I tend to be self-deprecating. So forcing myself to &#8220;brag&#8221; really makes me feel kinda sus. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/armondhammer\" target=\"_blank\">@armondhammer<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q3: How does Impostor Syndrome manifest for you? Does it make you feel a certain way? Or do or not do certain things?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Makes me second guess a choice in that account that is not working. Then I remember all the ad account we have one awesome work on. I ask myself, if things were going well. What would I do. I keep trying until something cracks&#8230;.or we hit 90 days on an ad account. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\">@duanebrown<\/a><\/p>\n\n\n\n<p>I rewrite things a ton of times instead of just accepting it is what it is and if someone calls you on something then who cares. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jimbanks\" target=\"_blank\">@jimbanks<\/a><\/p>\n\n\n\n<p>I&#8217;d say this holds me back from larger speaking gigs- the more people, the more I feel the need to over-prepare, i.e. &#8220;What if someone asks a question that stumps me?!&#8221; Its too stressful and not worth it! LOL <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ynotweb\" target=\"_blank\">@ynotweb<\/a><\/p>\n\n\n\n<p>Mostly it just makes me keep my mouth shut in group settings, but also makes me obsessively check for responses\/feedback when I do put myself out there. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jennifer_lash\" target=\"_blank\">@jennifer_lash<\/a><\/p>\n\n\n\n<p>For me it will crank up anxiety, and all of the lovely feelings that come with that for sure. If it is speaking thing I might think &#8220;no one really wants to hear me talk about this&#8221; or for client work worrying that what I&#8217;m doing\/telling them to do is all wrong. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Ooh yes, in the most inconvenient ways and times! my hands start shaking and if i need to speak i hear my voice shaking (even when it didn&#8217;t). I also unfortunately tend to notice more all the people who are &#8220;not paying attention&#8221;. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\">@TheMarketingAnu<\/a><\/p>\n\n\n\n<p>I try to think of all the awful accounts I\u2019ve seen managed by big agencies and that usually helps me not dwell on it too much. Thankful to have clients that care about me and really are kind. Definitely lucky as it makes the hard performance times easier. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/markpgus\" target=\"_blank\">@markpgus<\/a><\/p>\n\n\n\n<p>Mostly it leads to inaction (i.e. being quiet in convos, not tweeting\/commenting, etc). When it comes to speaking engagements\/pitches, I used to overshoot my actual expertise in order to &#8220;prove&#8221; that I had something valuable to share and was worth selecting to speak. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<p>Procrastination. Definitely procrastination. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/AndrewCMiller\" target=\"_blank\">@AndrewCMiller<\/a><\/p>\n\n\n\n<p>For me it manifests in a certainty. a complete dread that I have or am about to, break and ruin everything. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>My imposter syndrome makes me generally anxious and I find myself putting off tasks related to finding new clients. I&#8217;m trying to hold myself accountable to goals so I can&#8217;t weasel my way out of it. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/FindingAmanda\" target=\"_blank\">@FindingAmanda<\/a><\/p>\n\n\n\n<p>Sometimes it turns into a bit of procrastination. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/AllisonMiriani\" target=\"_blank\">@AllisonMiriani<\/a><\/p>\n\n\n\n<p>Fortunately, I discovered that approach was too anxiety-inducing so now I only talk about topics I feel comfortable with (i.e. thought of Q&amp;A isn&#8217;t intimidating) and trust that it will be valuable to SOME attendees, even if not groundbreaking for all of them. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<p>For me, it manifests in procrastination and a lot of negative talk in my head. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>I freeze up and focus on what isn&#8217;t working, leading to my mantra of &#8220;reward the good&#8221; being useless because &#8220;nothing is good&#8221; and &#8220;it&#8217;s because I don&#8217;t know what I&#8217;m doing&#8221; Even though I look back and see that often, I&#8217;ve flagged the issue as a potential challenge. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ferkungamaboobo\" target=\"_blank\">@ferkungamaboobo<\/a><\/p>\n\n\n\n<p>Talking to people that are overly confident on topics I believe to be incorrect sometimes has me start to second guess myself. It&#8217;s especially hard if they&#8217;re upper management. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ValenciaSEM\" target=\"_blank\">@ValenciaSEM<\/a><\/p>\n\n\n\n<p>It&#8217;s a motivation sapper in a big way. I&#8217;ve been known to just jump on a game for a bit to get a bit of that good feeling, but I know it&#8217;s vapid and not really fixing things. Which makes me feel like more of an imposter. spiral. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/armondhammer\" target=\"_blank\">@armondhammer<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q4: How do you cope with a bout of Impostor Syndrome?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I just keep moving and make sure I&#8217;m being thorough in my approach\/rationale. I have found at times it does push me to work harder! <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/AllyQuilty_MKTG\" target=\"_blank\">@AllyQuilty_MKTG<\/a><\/p>\n\n\n\n<p>Take a deep breath. Remind myself that things that are easy or obvious to me, are not necessarily to others. And, that I have been doing this for a long time and I do know what I&#8217;m doing. Also, I triple check stuff and\/or ask a friend for a 2nd opinion. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Take a deep breath and calm tf down. Then look at it as learning opportunities to research\/dig into the things I&#8217;m less confident about to build confidence. Surrounding myself with supportive peers to ask questions and learn from has also been a huge positive impact. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jennifer_lash\" target=\"_blank\">@jennifer_lash<\/a><\/p>\n\n\n\n<p>Bounce ideas off a co-worker. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/AllisonMiriani\" target=\"_blank\">@AllisonMiriani<\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/FindingAmanda\/\" target=\"_blank\">@FindingAmanda<\/a> mentioned data earlier, which is always a useful place to start. Remember or look at things you&#8217;ve actually accomplished and don&#8217;t minimize the fact that you did actually accomplish them. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<p>This too shall pass. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ynotweb\" target=\"_blank\">@ynotweb<\/a><\/p>\n\n\n\n<p>I try to focus on something I think I am good at for a bit (I&#8217;m lucky in that I rarely feel bad about everything all at once) <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/RichardFergie\" target=\"_blank\">@RichardFergie<\/a><\/p>\n\n\n\n<p>I like to look at specific wins or projects I&#8217;m proud of. and when that doesn&#8217;t work, I sort of decide &#8216;well, they need me to do this, so I better do it, even if someone else would be better.&#8217; very Joseph Campbell hero&#8217;s journey. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>We all need a pep talk and a cheerleader. Something I try to instill in our team. It&#8217;s ok to fail and get back up. I have to tell myself that includes me. Everything won&#8217;t be a home run. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\">@duanebrown<\/a><\/p>\n\n\n\n<p>It probably sounds a bit geeky, but I run everything through Hemingway Editor (on a Mac) it turns a lot of the words into the right context and eliminates words that are fluff. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jimbanks\" target=\"_blank\">@jimbanks<\/a><\/p>\n\n\n\n<p>One of the best ways for me is to update those stats on my resume. The client that was up 200% &#8211; well now it&#8217;s 213%, which means I&#8217;m doing something right. The client whose site speed dropped, that led to X% more conversions YOY now that I have the data. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ferkungamaboobo\" target=\"_blank\">@ferkungamaboobo<\/a><\/p>\n\n\n\n<p>Small Steps and Little Things. I&#8217;m not, we&#8217;re not, no one, is a Superhero, so understanding that is important. Also, Neil Patel. Not to throw shade, but he built himself a high reputation in SEO and likely used others work to do so&#8230;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/Realicity\" target=\"_blank\">@Realicity<\/a><\/p>\n\n\n\n<p>As simple as it sounds &#8211; deep breaths. And consciously making sure i am not rushing what i am saying or writing. And yes to <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ynotweb\/\" target=\"_blank\">@ynotweb<\/a> &#8211; &#8220;THIS TOO SHALL PASS&#8221; is a constant help as well. Got it on my phone&#8217;s background. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\">@TheMarketingAnu<\/a><\/p>\n\n\n\n<p>Humility is also a useful antidote for me. Talking to people I trust to verify my thinking. Reminding myself I don&#8217;t have to be perfect or infallible to be useful\/impactful\/worthwhile. Continuing to learn and study and grow. Being okay with not knowing it all. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<p>Look at my past accomplishments and let my results speak for themselves. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ValenciaSEM\" target=\"_blank\">@ValenciaSEM<\/a><\/p>\n\n\n\n<p>Take a step back. Go get some boujee take out and think about all the other great accounts\/experiences I\u2019ve had. The impressive people that know my skill set well and think highly of me or have brought me along from company to company. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/markpgus\" target=\"_blank\">@markpgus<\/a><\/p>\n\n\n\n<p>I haven&#8217;t quite found a solution that works all the time but lately I&#8217;ve been using affirmations to help keep my head clear. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>There&#8217;s one more antidote in our biz that I think all of us can relate to. Open that email, we all have 1, from the client explaining how they read a blog post once &amp; now can do this better than you. You don&#8217;t have to be perfect, you just have to better than that. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>I also find a lot of comfort in knowing how much content I consume. While there is no doubt that someone could approach an account differently and maybe they have more success, I\u2019m confident in knowing what people are doing and in my decisions. Just remember. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/markpgus\" target=\"_blank\">@markpgus<\/a><\/p>\n\n\n\n<p>Find your &#8220;squad&#8221; where you can text or DM and get a sanity check. I find that so helpful and am happy to do that for others. We all need it sometimes! <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>I\u2019d also say diversifying your sources of happiness is EXTREMELY IMPORTANT. This extends further than media buying. Work, a relationship, a hobby. While they can carry serious weight putting 100% of happiness\/self worth in a single basket is dangerous. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/markpgus\" target=\"_blank\">@markpgus<\/a><\/p>\n\n\n\n<p>If I were to say how I PROPERLY cope it would be different. What I need to do is dive into accounts or other tasks and get real success. Just one little check box starts to help. Blinders toward work. It&#8217;s what I need. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/armondhammer\" target=\"_blank\">@armondhammer<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q5: Are there any resources you\u2019ve found that are helpful in combating Impostor Syndrome?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Found no resources &#8211; but eager to change that right now. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\">@TheMarketingAnu<\/a><\/p>\n\n\n\n<p>Best resources a I&#8217;ve found are past accomplishments and building blocks: Blog posts, client results, speaking gigs, trusted industry peers that you share insights back and forth. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/Realicity\" target=\"_blank\">@Realicity<\/a><\/p>\n\n\n\n<p>I rather test the knowledge than the syndrome. For that reason I am always &#8220;learning&#8221; stuff on Coursera, Facebook Blueprint, LinkedIn Learning I don&#8217;t feel I NEED to prove I know a topic and even if I know a topic, there might be context that helps me learn it more. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jimbanks\" target=\"_blank\">@jimbanks<\/a><\/p>\n\n\n\n<p>Perspective and just talking with friends in the industry. Also clients who sometimes will just let chat and or vent about business stuff. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\">@duanebrown<\/a><\/p>\n\n\n\n<p>I wouldn&#8217;t say I&#8217;ve found particular resources for this issue, but therapy overall helped me with this. sort of a rising tide lifts all boats situation. Getting tools to deal with overwhelming situations is a sound investment. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>I don&#8217;t have a particular resource to share, but will reiterate my last answer and that is, find a support system to help you through the most doubtful of times. I hope this community helps with that. But even just 1 person to ground you can make all the difference! <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Well here&#8217;s a fantastic resource. Thanks <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jimbanks\/\" target=\"_blank\">@jimbanks<\/a>!! <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\">@TheMarketingAnu<\/a><\/p>\n\n\n\n<p>This chat, friends\/colleagues, and (as corny as this will sound) reading my LinkedIn recommendations and emails from clients praising me for my work. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ValenciaSEM\" target=\"_blank\">@ValenciaSEM<\/a><\/p>\n\n\n\n<p>Wasn&#8217;t inspired by impostor syndrome (rather, my poor memory and the cadence of annual reviews) but I created an &#8220;affirmations&#8221; folder on my work computer where I screenshot praise\/accomplishments as they occur so I can revisit those successes later. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<p>Not resources for this in particular, but strategies for dealing with stress\/anxiety in general help me and also talking to people I trust to bounce my thoughts off of and get outside confirmation from. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jennifer_lash\" target=\"_blank\">@jennifer_lash<\/a><\/p>\n\n\n\n<p>I know I&#8217;m probably going to sound insane but I have this tendency to talk to myself when I get super stressed out. It helps sometimes. Also, talking to friends and my team. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>I got nothing. Just recommend starting with small steps to build confidence. Just not too small. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ynotweb\" target=\"_blank\">@ynotweb<\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/markpgus\/\" target=\"_blank\">@markpgus<\/a> is the best cheerleader\/hype guy I know. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<p>I am reading this book right now and it addresses imposter syndrome. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/marieforleo\/\" target=\"_blank\">@marieforleo<\/a> always pumps me up! <a rel=\"noreferrer noopener\" href=\"https:\/\/t.co\/BumwYIuhwX\" target=\"_blank\">amazon.com\/dp\/B07N5KD7ZB\/\u2026<\/a> <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/FindingAmanda\" target=\"_blank\">@FindingAmanda<\/a><\/p>\n\n\n\n<p>Also, just writing things out&#8230;putting my reasoning\/plans on paper so I can look at it without it being all jumbled in my head helps make it more objective and less about me. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jennifer_lash\" target=\"_blank\">@jennifer_lash<\/a><\/p>\n\n\n\n<p>I recommend anything by <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JenSincero\/\" target=\"_blank\">@JenSincero<\/a> especially this little gem: <a rel=\"noreferrer noopener\" href=\"https:\/\/t.co\/EAgFJUlRcP\" target=\"_blank\">amazon.com\/dp\/B01INGSWY8\/\u2026<\/a> <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/FindingAmanda\" target=\"_blank\">@FindingAmanda<\/a><\/p>\n\n\n\n<p>This is actually a great resource. There&#8217;s a long story to this, but the punchline is that my kid told me &#8220;it feels good to do the right thing&#8221; I look for someplace to help, and it&#8217;s often right here. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/armondhammer\" target=\"_blank\">@armondhammer<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q6: Most of us are terrible at helping ourselves with this kind of thing, but what would you say to someone else who was experiencing Impostor Syndrome to help them get past it in that moment?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I name the accuser. So I can actually say out loud, &#8220;shut up Chad, this is a good idea, and I know it is because xyz&#8221; apologies to kind chads out there, but it&#8217;s super helpful to make the abstract tangible and deal with it on your terms. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Remember my constant cheerleaders and what they&#8217;ve said about what i do. I also have this amazing note where in this group of friends everyone had a piece of paper and it got shared around and we said something nice about the name of the person at the top of the page. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\">@TheMarketingAnu<\/a><\/p>\n\n\n\n<p>I still have mine and it always makes me smile. I&#8217;d say do that with a group of friends!! <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\">@TheMarketingAnu<\/a><\/p>\n\n\n\n<p>As long as you genuinely mean it, tell people what you think of them. A well-placed compliment, that is warranted, is such a great thing to receive, so know that giving someone else one will make them feel the same way But if it&#8217;s not true don&#8217;t say it. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jimbanks\" target=\"_blank\">@jimbanks<\/a><\/p>\n\n\n\n<p>I would start by saying &#8220;you do know how to do this and stop letting X make you feel like you don&#8217;t.&#8221; Also, just validating the feeling of uncertainty and then flipping back to all of their awesomeness that way outweighs any of that doubt. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\">@NeptuneMoon<\/a><\/p>\n\n\n\n<p>Shut up Chad, this problem is solvable and this is a good idea. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Someone told me one time &#8220;you are where you are for a reason&#8221; and that&#8217;s helped as sort of a mantra for me for many situations to remember my hard work and value, I wouldn&#8217;t be working with\/for people I see as experts if they didn&#8217;t also see some promise\/value in me. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jennifer_lash\" target=\"_blank\">@jennifer_lash<\/a><\/p>\n\n\n\n<p>I will never forget what an old colleague told me when I was laid off unexpectedly early in my career: &#8220;You know your shit. You will be fine.&#8221; and I&#8217;ve told many others this as well. &nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ValenciaSEM\" target=\"_blank\">@ValenciaSEM<\/a><\/p>\n\n\n\n<p>I tend to constantly remind my friends how amazing I think they are and everything that they&#8217;ve achieved at a relatively young age. They should be proud of that. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>You know what you\u2019ve done and you deserve to be where you are. In fact, there are so many WORSE people out there making more money, having a more significant role, etc and you deserve more. If they got it WHY NOT YOU! <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/markpgus\" target=\"_blank\">@markpgus<\/a><\/p>\n\n\n\n<p>If there&#8217;s a challenge it&#8217;s knowing that others are suffering. The next point of <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jimbanks\/\" target=\"_blank\">@jimbanks<\/a> point is that offering genuine compliments should be done regularly and without seeking them in return. You&#8217;ll never know when someone needs to hear something. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/armondhammer\" target=\"_blank\">@armondhammer<\/a><\/p>\n\n\n\n<p>I like to encourage the women in my office to look at the last 12 months and identify something they&#8217;re really proud of to reflect on and share. Can be work, could be anything. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>Acknowledge your feelings, don&#8217;t just suppress or hide from or ignore them. Get them out\u2014either by talking to someone or journalling or just saying them out loud. Then do something you know you can do (make a sandwich, sing a song, go for a walk, whatever) to recupe. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q7: Is it helpful to know that you are not the only one who sometimes feels this way? Do you like having these more existential chats from time to time?<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I love having these kinds of chats! But less to know others feel this way (I have good internet communities that aren&#8217;t afraid of vulnerability) but more to remind myself that I feel this way. And it&#8217;s okay to acknowledge it. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/p>\n\n\n\n<p>Love chats like this! &lt;3 &nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/FindingAmanda\" target=\"_blank\">@FindingAmanda<\/a><\/p>\n\n\n\n<p>I think knowing it exists is HUGEEEE. I love that everyone is so open and it\u2019s acceptable to talk about. The fact that I see people talking about it a lot helps me combat those thoughts quicker and more effectively. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/markpgus\" target=\"_blank\">@markpgus<\/a><\/p>\n\n\n\n<p>It is helpful! PPC is hard enough without negativity. Being too hard on ourselves only holds us back. I&#8217;m fortunate to work on an amazing team that lifts each other up but I realize many aren&#8217;t. Find that team or be that team member! <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/AndrewCMiller\" target=\"_blank\">@AndrewCMiller<\/a><\/p>\n\n\n\n<p>Yes and yes. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/p>\n\n\n\n<p>I do. I think at some point we should discuss Dunning-Kruger and how we as an industry can call it out in a non-threatening way. I&#8217;ve seen a ton of toxicity over on Clubhouse because of DK and its polarised opinions really quickly. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jimbanks\" target=\"_blank\">@jimbanks<\/a><\/p>\n\n\n\n<p>Sort of? Not really? Easy to say &#8220;well that person is in the weeds and having a rough day&#8221; it&#8217;s much harder to say &#8220;I&#8217;m just in the weeds and not completely out of my depth lol look at the little boy typing on his little keyboard, thinking he knows anything.&#8221; <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ferkungamaboobo\" target=\"_blank\">@ferkungamaboobo<\/a><\/p>\n\n\n\n<p>I do like these kinds of chats! I like the perspective it provides and think it&#8217;s just healthy to acknowledge that those feelings exist and talk about how to approach them. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jennifer_lash\" target=\"_blank\">@jennifer_lash<\/a><\/p>\n\n\n\n<p>I do like having these existential conversations but I don&#8217;t necessarily find comfort in the fact that other people feel the same way. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\">@adwordsgirl<\/a><\/p>\n\n\n\n<p>Absolutely. It&#8217;s great to see some of the big names on here that regularly speak at conferences feel the same way as some of us lowly conference attendees. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ValenciaSEM\" target=\"_blank\">@ValenciaSEM<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PPCChat Participants<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Julie F Bacchini <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/NeptuneMoon\" target=\"_blank\">@NeptuneMoon<\/a><\/li><li>Ameet Khabra <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/adwordsgirl\" target=\"_blank\">@adwordsgirl<\/a><\/li><li>Jenny Williamson <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jennifer_lash\" target=\"_blank\">@jennifer_lash<\/a><\/li><li>Jon Kagan <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JonKagan\" target=\"_blank\">@JonKagan<\/a><\/li><li>Jim Banks <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/jimbanks\" target=\"_blank\">@jimbanks<\/a><\/li><li>Julia Vyse <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/JuliaVyse\" target=\"_blank\">@JuliaVyse<\/a><\/li><li>Daniel Vardi <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/360vardi\" target=\"_blank\">@360vardi<\/a><\/li><li>Kirk Williams <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/PPCKirk\" target=\"_blank\">@PPCKirk<\/a><\/li><li>Duane Brown <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/duanebrown\" target=\"_blank\">@duanebrown<\/a><\/li><li>Kammy Caruss <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ynotweb\" target=\"_blank\">@ynotweb<\/a><\/li><li>Orlando Valencia <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ValenciaSEM\" target=\"_blank\">@ValenciaSEM<\/a><\/li><li>Anu Adegbola <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/TheMarketingAnu\" target=\"_blank\">@TheMarketingAnu<\/a><\/li><li>Emma Franks <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/akaEmmaLouise\" target=\"_blank\">@akaEmmaLouise<\/a><\/li><li>Amanda of Baumer Marketing <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/FindingAmanda\" target=\"_blank\">@FindingAmanda<\/a><\/li><li>James Svoboda <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/Realicity\" target=\"_blank\">@Realicity<\/a><\/li><li>Steve Hammer <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/armondhammer\" target=\"_blank\">@armondhammer<\/a><\/li><li>Greg <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/PPCGreg\" target=\"_blank\">@PPCGreg<\/a><\/li><li>Ally Quilty <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/AllyQuilty_MKTG\" target=\"_blank\">@AllyQuilty_MKTG<\/a><\/li><li>Doug R Thomas, Esq. <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/ferkungamaboobo\" target=\"_blank\">@ferkungamaboobo<\/a><\/li><li>Mark Gustafson <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/markpgus\" target=\"_blank\">@markpgus<\/a><\/li><li>Andrew Miller <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/AndrewCMiller\" target=\"_blank\">@AndrewCMiller<\/a><\/li><li>Allison Miriani, CEDS <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/AllisonMiriani\" target=\"_blank\">@AllisonMiriani<\/a><\/li><li>Richard Fergie <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/RichardFergie\" target=\"_blank\">@RichardFergie<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/free-google-ads-script-by-karooya\/\" target=\"_blank\">Free Google Ads Script By Karooya<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/must-have-negative-keywords-list-google-ads\/\" target=\"_blank\">Must Have Negative Keywords List For Your Google Ads Account<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/how-to-identify-new-keywords-from-search-terms-for-amazon-ads\/\" target=\"_blank\">How to Identify New Keywords for Your Amazon Ads Campaign<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all can admit that at some point in life we have struggled with Impostor Syndrome and PPCers are no different. In this week&#8217;s session, Julie F Bacchini tries to find out how impostor syndrome is affecting experts, how do they cope, have they found any resources that are helpful in combating this, and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-15027","post","type-post","status-publish","format-standard","hentry","category-ppc-chat"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/15027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=15027"}],"version-history":[{"count":18,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/15027\/revisions"}],"predecessor-version":[{"id":15047,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/15027\/revisions\/15047"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=15027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=15027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=15027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}