{"id":15312,"date":"2021-03-19T21:58:52","date_gmt":"2021-03-19T16:28:52","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=15312"},"modified":"2021-03-20T00:45:03","modified_gmt":"2021-03-19T19:15:03","slug":"google-ads-ad-customizers-eta-rsa","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/google-ads-ad-customizers-eta-rsa\/","title":{"rendered":"Guide To Google Ads Ad Customizers in ETA And RSA"},"content":{"rendered":"\n<p class=\"lead\">If you wish to give a  tailored ad experience to your audience, <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/6072565?hl=en\" target=\"_blank\">Ad Customizers<\/a> are a must. With ad customizers, you can customize your ads based on device, date and time, location, etc.  Ad customizers are easy to set up and saves time updating ads regularly.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What Are Ad Customizers<\/strong>?<\/h4>\n\n\n\n<p>As the name portrays, Ad Customizers customize your text ads dynamically depending on the devices, locations, date, and the response from the customer. It is perfect for those marketers who do not wish to do the manual task of adjusting prices or special offerings.<\/p>\n\n\n\n<p>Ad Customizers let brands deliver a unique and personalized experience for better results. They save your time and energy when you have to create multiple ads with each ad having different attributes like keywords, price, date and time, etc. Google Ads ad customizers allow you to create multiple variations of ads without you putting that extra effort.<\/p>\n\n\n\n<p>Now as we have got a brief understanding of ad customizers, let&#8217;s talk more about  ETA (Expanded Text Ad) and RSAs (Responsive Search Ad) ad customizers:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Ad Customizers<\/strong> <strong>In<\/strong> <strong>RSAs And ETA<\/strong><\/p>\n\n\n\n<p>Below are the list of ad customizers you can find in RSAs :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keyword Insertion<\/li><li>Countdown<\/li><li>Location Insertion<\/li><\/ul>\n\n\n\n<p>And these are the ad customizers which can be found in ETA:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keyword Insertion<\/li><li>Countdown<\/li><li>If Function<\/li><li>Ad customizer<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Keyword Insertion<\/strong><\/h4>\n\n\n\n<p>Keyword Insertion helps you to update the keyword in your ads that cause your ad to show to the audiences.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Responsive Search Ads<\/strong><\/p>\n\n\n\n<p>In RSAs, you can choose between three types of capitalization <strong>(<\/strong> <em>The<\/em><strong><em> case <\/em><\/strong><em>is the type of capitalization you want your keyword text to have<\/em>)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"352\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/Keyword-Insertion-1.png\" alt=\"Keyword Insertion ad customizer in RSAs and ETA\" class=\"wp-image-15473\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/Keyword-Insertion-1.png 525w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/Keyword-Insertion-1-300x201.png 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Expanded Text Ads<\/strong><\/p>\n\n\n\n<p>In<strong><em> <\/em><\/strong>ETA, this ad customizer behaves in a similar fashion as RSAs. It makes your ad more appropriate to the users while they search for what you got to offer.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2.<\/strong> <strong>Countdown<\/strong><\/h4>\n\n\n\n<p>If you want your potential customers should know about any offer or sale going on your products\/services then countdown customizers are your savior. It helps to improve CTR and conversion rate.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Responsive Search Ads<\/strong><\/p>\n\n\n\n<p>In RSAs, countdown customizer is same as it is with ETA.  It allows a sense of urgency by mentioning the start and end dates of your product promotion. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"288\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/RSA-countdown-ad-customizer.png\" alt=\"Countdown customizer in RSA\" class=\"wp-image-15498\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/RSA-countdown-ad-customizer.png 520w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/RSA-countdown-ad-customizer-300x166.png 300w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Expended Text Ads<\/strong><\/p>\n\n\n\n<p>In ETA, while setting up this customizer, apart from setting the date and time, you can change the language too.<strong> This feature is not available in RSAs<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"321\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-countdown-ad-customizer.png\" alt=\"ETA Countdown customizer has language feature\" class=\"wp-image-15500\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-countdown-ad-customizer.png 557w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-countdown-ad-customizer-300x173.png 300w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3.<\/strong> <strong>Location Insertion<\/strong> <\/h4>\n\n\n\n<p>&#8220;Location Insertion Customizer&#8221; lets you adapt your search ads as per your customer&#8217;s location or location of interest.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Responsive Search Ads<\/strong><\/p>\n\n\n\n<p>In RSA&#8217;s,  it allows you to select the level of the location you want to show.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/Location-Insertion-1.png\" alt=\"RSAs location insertion to select the level of location\" class=\"wp-image-15466\" width=\"476\" height=\"380\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/Location-Insertion-1.png 513w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/Location-Insertion-1-300x239.png 300w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/><\/figure><\/div>\n\n\n\n<p>Once you select the level of location, it highlights the location in the ad text .<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/RSA-Location-Ad-Customizers-1-1024x484.png\" alt=\"Location in RSAs\" class=\"wp-image-15468\" width=\"538\" height=\"254\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/RSA-Location-Ad-Customizers-1-1024x484.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/RSA-Location-Ad-Customizers-1-300x142.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/RSA-Location-Ad-Customizers-1-768x363.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/RSA-Location-Ad-Customizers-1.png 1201w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>Note:<\/em><\/strong> <em>You need to make sure your campaign location targeting is set to the proper range of your business as locations are taken from your campaign location targeting.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Expanded Text Ads<\/strong><\/p>\n\n\n\n<p>In ETA&#8217;s the Location Insertion feature is not available, however, if you wish to create ad variations for each location (specified by you in your data feed), you can check our blog post on <a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/how-to-use-geo-ad-customizer-in-ad-copy\/\" target=\"_blank\">Geo Ad Customizer<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4<\/strong>. <strong>Ad Customizer<\/strong><\/h4>\n\n\n\n<p>It allows you to install an attribute that has been already described in the data feeds. <\/p>\n\n\n\n<p><strong><em>Note: <\/em><\/strong><em>you can upload the data feed by going to the business data section under the tools<\/em> <em>option in the Google Ads platform.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Responsive Search Ads<\/strong><\/p>\n\n\n\n<p>In RSAs, you do not have the option to upload the Ad Customizer data file.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Expanded Text Ads<\/strong><\/p>\n\n\n\n<p>In ETA, you get the  &#8220;Ad Customizer&#8221; feature which allows you to upload the data feed to be connected to your potential audiences.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"211\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/Ad-customizer-ETA-1.png\" alt=\"Ad customizer in ETA\" class=\"wp-image-15478\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/Ad-customizer-ETA-1.png 453w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/Ad-customizer-ETA-1-300x140.png 300w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One has to create ad customizer data first by mentioning own attributes. It is advisable not to include spaces in the attributes&#8217; names. <\/p>\n\n\n\n<p>As we upload the file in our ad copy, on search, it will be displayed as per the attribute name and default text mentioned in the file.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"338\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-Ad-customizer-data-file-1024x338.png\" alt=\"Ad customizer data file in ETA\" class=\"wp-image-15420\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-Ad-customizer-data-file-1024x338.png 1024w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-Ad-customizer-data-file-300x99.png 300w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-Ad-customizer-data-file-768x254.png 768w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-Ad-customizer-data-file.png 1353w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. If Function<\/strong><\/h4>\n\n\n\n<p>This Google Ads feature let you add certain message if specific condition is met.  If function can be added anywhere in your text ad leaving the final URL field.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Responsive Search Ads<\/strong><\/p>\n\n\n\n<p>In RSAs, If Function is not available.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Expanded Text Ads<\/strong><\/p>\n\n\n\n<p>In ETA, If Function has two targeting options. First audience and the second one is a device. With these targeting options, it becomes easy to reach the potential client.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"349\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-If-Function.png\" alt=\"If function ad customizer in ETA\" class=\"wp-image-15503\" srcset=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-If-Function.png 715w, https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/03\/ETA-If-Function-300x146.png 300w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Related Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/target-cpa-target-roas-changing-google-ads\/\" target=\"_blank\">Target CPA &amp; Target ROAS Bidding Strategies in Google Ads Are Changing<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.karooya.com\/blog\/adwords-script-find-poor-performing-ads\/\" target=\"_blank\">AdWords Script to Find Poor Performing Ads<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/RSA (Responsive Search Ads) Ad Performance Script\" target=\"_blank\">RSA (Responsive Search Ads) Ad Performance Script<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you wish to give a tailored ad experience to your audience, Ad Customizers are a must. With ad customizers, you can customize your ads based on device, date and time, location, etc. Ad customizers are easy to set up and saves time updating ads regularly.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[12,3,19],"tags":[],"class_list":["post-15312","post","type-post","status-publish","format-standard","hentry","category-expanded-text-ads","category-googl-search-tips","category-responsive-search-ads"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/15312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=15312"}],"version-history":[{"count":79,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/15312\/revisions"}],"predecessor-version":[{"id":15532,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/15312\/revisions\/15532"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=15312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=15312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=15312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}