{"id":155,"date":"2015-06-08T22:51:36","date_gmt":"2015-06-08T17:21:36","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=155"},"modified":"2019-04-16T13:13:12","modified_gmt":"2019-04-16T07:43:12","slug":"weekly-ppc-news-ad-copy-testing-session-at-smx-advanced-2015","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-ad-copy-testing-session-at-smx-advanced-2015\/","title":{"rendered":"Weekly PPC News – Ad Copy Testing Session at SMX Advanced 2015"},"content":{"rendered":"

With\u00a0SMX Advanced<\/a> conference held the last week, all you internet marketers can find a lot to learn from their expert sessions. Also, discussed the previous week were ways to optimize campaigns using labels and fixing disapproved products for Google Shopping campaigns.<\/p>\n

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All this and more articles, assorted for your curious minds:<\/p>\n

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1.\u00a0How to use Google AdWords to increase performance & productivity<\/a><\/p>\n

Lisa Raehlser<\/a>\u00a0shares valuable tips on how using labels can optimize you AdWords account. If you have yet not evaluated the potential of labels, this article compels you to dwell into it. \u00a0This can be a powerful tool to analyze data in an orderly fashion.<\/p>\n

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2.\u00a06 Ways To Fix Disapproved Products In Google Shopping<\/a><\/p>\n

Disapproved products delaying your product listing ad campaigns? Kirk Williams<\/a>\u00a0shares the 6 useful ways to tackle the common\u00a0issues. Get-going with Google Shopping adapting the tried & tested methods. For e-commerce website owners, this is a must read!<\/p>\n

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3.\u00a0Getting creative with Ad Copy & Testing: SMX\u00a0Advanced<\/a><\/p>\n

A glimpse into the sessions held at SMX Advanced 2015<\/a>. This post, in particular, showcases the ideas shared by three speakers on day two of the event.\u00a0Steve Hammer<\/a>, Marty Weintraub<\/a>\u00a0and Brad Geddes<\/a> shared expert insights on Ad Copy writing and testing practices.<\/p>\n

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4.\u00a0Conversation with Jerry Dischler of Google at SMX Advanced<\/a><\/p>\n

Read what Jerry Dischler<\/a> has to say about the recent updates made in AdWords at this keynote conversation\u00a0held during\u00a0SMX Advanced 2015<\/a>. The VP Product Management at AdWords, discussed how their platform is evolving.<\/p>\n

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5.\u00a03 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser<\/a><\/p>\n

Save yourself from the trauma of disapproved ads! Know when it is not apt to put the blame on yourself for ad disapprovals. You can rest your mind from finding faults to optimally creating ads.<\/p>\n

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6.\u00a0Boost Your Ad Reach: How PPC Will Improve SEO<\/a><\/p>\n

PPC and SEO are like bread and butter for internet marketers. The author here discusses how both these strategies are of equal importance. She elaborates 4\u00a0interesting reasons\u00a0in support of that.<\/p>\n

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7.\u00a0Google AdWords Allowing Use of Emoji in Some Ads<\/a><\/p>\n

A personal text without Emoji, is considered lack of communication. Did you know this applied to AdWords as well? The author shares how their data scientist found that AdWords allows Emoji Ads. Interesting! You might as well, give your ad a little twist with Emoji.<\/p>\n

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