{"id":160,"date":"2015-06-12T17:26:08","date_gmt":"2015-06-12T11:56:08","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=160"},"modified":"2017-07-06T22:35:33","modified_gmt":"2017-07-06T17:05:33","slug":"smx-advanced-2015-presentations-on-ppc","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/smx-advanced-2015-presentations-on-ppc\/","title":{"rendered":"SMX Advanced 2015 – Presentations on PPC"},"content":{"rendered":"

From the SMX Advanced 2015<\/a>, here are the links to presentations on paid search marketing:<\/p>\n

<\/p>\n

1.\u00a0The Coming Paradigm Shift in Paid Search<\/a>\u00a0by Kevin M Ryan<\/a><\/p>\n

 <\/p>\n

2.\u00a0How to Get Creative With Ad Copy and Testing<\/a>\u00a0by Brad Geddes<\/a><\/p>\n

Here’s the liveblog <\/a>of this session.<\/p>\n

 <\/p>\n

3. Product Ads : Changes and How to Prepare<\/a>\u00a0by Frank Kochenash<\/a><\/p>\n

 <\/p>\n

4. Google Shopping : The Insider Edition<\/a> by Katie Ziemkowski<\/a><\/p>\n

 <\/p>\n

5. 99% Perspiration: PPC Tactics We Are Trying Now<\/a>\u00a0by Andrew Goodman<\/a><\/p>\n

Here’s the liveblog <\/a>of Andrew’s\u00a0session.<\/p>\n

 <\/p>\n

6. Advanced AdWords Scripts: Harder, Better, Faster, Stronger<\/a> by Russell Savage<\/a><\/p>\n

 <\/p>\n

7. Think You Have Got Mobile PPC Figured Out? Think Again<\/a> by Margot Da Cunha<\/a><\/p>\n

 <\/p>\n

8. How to Maximize Non-Brand Revenues For PLAs<\/a> by Todd Bowman<\/a><\/p>\n

 <\/p>\n

9. Google’s Shrinking Ad Real Estate<\/a> by AndyTaylor<\/a><\/p>\n

Andy discussed the trends of how Google has changed its auction and display landscape year-on-year. Check out the liveblog <\/a>of Andy’s session.<\/p>\n

 <\/p>\n

10. 10 Classic Headline Creative Hacks and Constructs<\/a> by Marty Weintraub<\/a><\/p>\n

 <\/p>\n

11. MadLibs : AdWords Edition<\/a> by Steve Hammer<\/a><\/p>\n

Steve shares valuable instructions on how keyword insertions features should be used.<\/p>\n

 <\/p>\n

12. Convert The Extra Point : 3 Strategies To Measure Success Beyond The Last Click<\/a> by Mark Irvine<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

From the SMX Advanced 2015, here are the links to presentations on paid search marketing:<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=160"}],"version-history":[{"count":10,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/160\/revisions"}],"predecessor-version":[{"id":5094,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/160\/revisions\/5094"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}