{"id":1605,"date":"2015-12-07T16:30:59","date_gmt":"2015-12-07T11:00:59","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1605"},"modified":"2017-07-06T22:32:29","modified_gmt":"2017-07-06T17:02:29","slug":"weekly-ppc-news-holiday-strategies","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-holiday-strategies\/","title":{"rendered":"Weekly PPC News – Google AdWords Strategies For The Holidays"},"content":{"rendered":"

Here are the latest articles in the PPC domain handpicked for you. A helpful guide\u00a0on\u00a0setting your Gmail Sponsored Campaign and Customer Match, how to increase sales with the help of RLSA campaigns, strategies to adopt to optimize your campaigns for holiday season and new ad format launched by Google to drive app installs.<\/p>\n

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All this and more in this week’s PPC news:<\/p>\n

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1.\u00a05 Things New Advertisers Need to Know About Google AdWords Campaign Settings<\/a><\/p>\n

The default settings go unnoticed by advertisers who do not fathom the implications it might have. Columnist Aaron Slusky discusses the campaign settings that you might want to change.<\/p>\n\"Campaign<\/a>\n

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2.\u00a0Expectation vs. Reality: Every AdWords Campaign Needs Its Own Landing Page<\/a><\/p>\n

How disconnect in the landing page and ad content leads to unsatisfied customers and hampers your quality score. Here are few examples that state the mistakes marketers are making with their PPC campaigns.<\/p>\n

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3.\u00a09 Google AdWords Strategies For The Holidays<\/a><\/p>\n

Holiday season holds a lot of opportunity for customers to reach out to new customers and their demand. Have a look at some of the AdWords strategies that you could adopt to stay at top-of-mind of the users.<\/p>\n

Check\u00a0this guide on retargeting visitors<\/a>\u00a0by Jack FitzGerald\u00a0for a deep dive on retargeting.<\/p>\n\"remarketing<\/a>\n

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4.\u00a0How an RLSA Strategy Increased Sales by 125.9%<\/a><\/p>\n

Capitalize on returning customers with the help of RLSA campaigns. Learn the different ways to use the remarketing lists for your search ads by Adam Kaiser<\/a>.<\/p>\n

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5.\u00a0The Ultimate Guide for AdWords Customer Match<\/a><\/p>\n

Here’s a detailed guide on the newly launched Customer Match feature in AdWords. Marina Obsivac<\/a> discusses what Customer Match is and the key strategic ideas to implement it and amplify its affect.<\/p>\n

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6.\u00a0Google AdWords Links Offline Store Visits<\/a><\/p>\n

The offline tracking of store visits helps marketers make informed decisions and is offered to qualifying Google customers. This update is as a result of the evolution in mobile advertising capabilities. Read more.<\/p>\n

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7.\u00a0Google Testing 4 Top AdWords Ads Above Search Results<\/a><\/p>\n

Jennifer Slegg<\/a> noticed the last week, that Google was testing four AdWords ads above the organic search results. Though testing it, this will definitely open more avenues for marketers. Know more.<\/p>\n\"Google<\/a>\n

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8.\u00a0Introducing new interactive ads to drive app installs<\/a><\/p>\n

To help developers attract more users to their apps, Google has recently launched two ad formats to scale up the app installs. Trial run ads and interactive interstitial are in beta stage currently and available for limited set of advertisers.<\/p>\n

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9.\u00a0A Guide To Gmail Sponsored Promotions Ads<\/a><\/p>\n

GSP is a smart way to target users based on their Gmail account activity. Here’s a detailed guide by Sophie Howell<\/a> that covers details about the targeting options, ad layout and how to go about setting it up in AdWords.<\/p>\n\"Gmail<\/a>\n

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10.\u00a0How to Optimize Holiday PPC: Use Call Data to Keep a Finger on the Pulse of Your Campaigns<\/a><\/p>\n

Utilize call data to optimize you pay per click campaigns. Here are three ways in which you can do so, as listed by author Andrew Sheridan. So, waste no time and optimize your campaigns for holiday season.<\/p>\n

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