{"id":1633,"date":"2015-12-14T20:45:54","date_gmt":"2015-12-14T15:15:54","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1633"},"modified":"2017-07-06T22:32:23","modified_gmt":"2017-07-06T17:02:23","slug":"weekly-ppc-news-use-smart-goals","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-use-smart-goals\/","title":{"rendered":"Weekly PPC News – Use Smart Goals Powered by Google Analytics"},"content":{"rendered":"

Google announced improvements in automated bidding and announced the launch of Smart Goals to optimize visits in AdWords. Understand about customer match, the techniques to improve your ROI, boosting sales during Christmas season and exploring the advantages of conversion reporting column. All these articles and more covered in this week’s PPC News.<\/p>\n

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1.\u00a0Use Smart Goals, powered by Google Analytics, to optimize in AdWords<\/a><\/p>\n

For business that do not measure conversions AdWords has announced Smart Goals, that lets you identify quality visits to your site and further optimize those visits with the help of AdWords.<\/p>\n\"Smart<\/a>\n

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2.\u00a05 Mobile PPC Techniques Veterans Use to Win<\/a><\/p>\n

Dusty Vegas discusses the techniques to master in the mobile PPC space and how marketers must understand the mobile bidding process, which can push you ahead from your competitors.<\/p>\n

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3.\u00a0Get deeper insight into your automated bidding performance<\/a><\/p>\n

AdWords has made some improvements into the automated bidding reporting so that marketers can easily track performance and gain transparency into your bidding.<\/p>\n\"Automated\n

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4.\u00a0The Ultimate Guide to Finding Opportunities in Adwords<\/a><\/p>\n

Learn how to optimize your campaigns and identify opportunities within your PPC campaigns. David\u00a0Chapman discusses this and the AdWords reports that help identify actionable items. Learn more in this post.<\/p>\n\"Device<\/a>\n

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5.\u00a0Can Google AdWords Customer Match Take Your PPC to the Next Level?<\/a><\/p>\n

Here are experts from the discussion on how AdWords customers can use the new customer match feature and why it’s better for marketers to use niche audiences. Hear this podcast for more details.<\/p>\n

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6.\u00a015 Real Time Ways to Improve Your AdWords ROI<\/a><\/p>\n

Here are some real time tips that you can implement to increase you or your client’s online sales or any other \u00a0conversion defined by the business.<\/p>\n\"AdWords<\/a>\n

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7.\u00a0Six Steps To AdWords Conversion Tracking Bliss<\/a><\/p>\n

The conversions column in AdWords reporting has a lot of features that a marketer can take advantage from. Columnist Matt Lawson<\/a>, explore the evolution and covers all that a marketer would want to know.<\/p>\n

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8.\u00a0RLSA Vs. Customer Match In AdWords: Similar But Different<\/a><\/p>\n

Columnist Andy Taylor<\/a> explores important commonalities and differences between RLSA and customer match lists to help you determine how each might contribute in your paid search campaigns.<\/p>\n\"RLSA<\/a>\n

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9.\u00a0How To Boost Your Christmas Sales With AdWords Campaign in 2015<\/a><\/p>\n

Promote your business during this Christmas season with Google AdWords. Grow your business and achieve more results as this is the best time to make your brand visible to customers online.<\/p>\n

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10.\u00a0Persuading User Perceptions: How to Increase PPC Ad Clicks<\/a><\/p>\n

Increase PPC campaign clicks marketers must try to treat their customers as dynamic individuals, target their existing needs and desire, present them with an emotionally charged solution.<\/p>\n

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