{"id":16575,"date":"2021-06-30T15:39:06","date_gmt":"2021-06-30T10:09:06","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=16575"},"modified":"2021-06-30T23:15:58","modified_gmt":"2021-06-30T17:45:58","slug":"ppcchat-cookies-are-getting-a-reprieve-now-what","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-cookies-are-getting-a-reprieve-now-what\/","title":{"rendered":"PPCChat | Cookies Are Getting a Reprieve – Now What? | 29th June 2021"},"content":{"rendered":"\n

This week’s PPCChat session was focused on the recent announcement by Google to extend the support for third-party cookies until 2023. Host Julie F Bacchini<\/a> sought experts’ thoughts on this development, their predictions, whether they can do anything to help with data loss and more.<\/p>\n\n\n\n\n\n\n\n

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Q1: What are your general thoughts on this development – the end of cookies as we know them being pushed back?<\/strong><\/h4>\n\n\n\n
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It’s great news. Audiences and conversion tracking are essential to good PPC management. @stevegibsonppc<\/a><\/p>\n\n\n\n

I am happy to have some more breathing room. Honestly, after the past 18 months not having to scramble to get clients’ ducks in a row for no more cookies is quite welcome! @NeptuneMoon<\/a><\/p>\n\n\n\n

More time prepare. 2023 is a whole year… could they tell us a business quarter at least. Please don’t make it Q4. @duanebrown<\/a><\/p>\n\n\n\n

I think it’s delaying the inevitable. Generally businesses aren’t ready, audience builders aren’t quite ready, the general internet isn’t ready. So more time to prepare seems like a good thing. @JuliaVyse<\/a><\/p>\n\n\n\n

I’m not surprised, honestly. Ironically I just did a lecture on it, and the day after, it shifted. Are they being entirely truthful about their reasons? Prolly not. @amaliaefowler<\/a><\/p>\n\n\n\n

Honestly, I’m pretty jazzed about this. I might have screamed “YESS” when I heard about it. It’s going to give us more time to figure out how to adapt to all of this. The last several months have been a whirlwind so I appreciate the extra time. @ameetkhabra<\/a><\/p>\n\n\n\n

I am not too surprised. It seems like they hadn’t really thought everything through. I’m curious now to see if it happens at all, so much can change in that time frame. @selley2134<\/a><\/p>\n\n\n\n

No complains! More time to prepare. The reality is most of our clients are just not ready yet for this change. @Anna_Sorok<\/a><\/p>\n\n\n\n

It’s in large part to Google being so vertically integrated – Apple and Mozilla don’t run their own DSPs and ad networks, so they have a lot less of a reason to keep cookies going. @ferkungamaboobo<\/a><\/p>\n\n\n\n

It doesn’t surprise me, as there seems to be a lot of resistance surrounding FLoC. I rather this be well thought out with proper solutions in place & greater adoption. “More time is needed across the ecosystem to get this right” – Vinay Goel @BrettBodofsky<\/a><\/p>\n\n\n\n

It\u2019s a good thing, but ONLY as long as that time is used wisely – too many are celebrating it as a win and using it as a reason to not research and make the changes they need to. @Greg_Asquith<\/a><\/p>\n\n\n\n

It’s odd – it’s one of those ideas that seems right – cookies can be intrusive, and lots of people were working on other solutions. Many of which were less controllable (FloC, digital fingerprinting). Dropping cookies might have made privacy worse IMHO. @armondhammer<\/a><\/p>\n\n\n\n

From an SEM perspective? None, almost no impact for us. From a overall digital media perspective, it tells me Google found an issue in their path to screwing over other digital platforms @JonKagan<\/a><\/p>\n\n\n\n

Honestly, one less thing to worry about for awhile is kind of a relief. @jord_stark<\/a><\/p>\n\n\n\n

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