W<\/strong>hen must you audit your account?<\/h4>\n\n\n\n<\/div>\n\n\n\nIt is ideal to audit your account only after you have significant data to analyze or after your campaign has successfully run for some time. Do not audit your account immediately after making changes to your campaign. So let the changes reflect in your account and then consider conducting an audit.<\/p>\n\n\n\n
<\/div>\n\n\n\nDoing an audit manually can be quite a task!<\/p>\n\n\n\n
<\/div>\n\n\n\nWe at Karooya have tools and features that simplify auditing your PPC account. In this post, we will discuss what all our tools and reports can help with.<\/p>\n\n\n\n
<\/div>\n\n\n\nConducting Amazon Ads audit<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nAs much audit is important, so is to know what all you should be auditing. Our tools can help you understand that better.<\/p>\n\n\n\n
<\/div>\n\n\n\nWasted spend analysis<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nOur dashboard segregates negative keyword recommendations to help you with search terms that are resulting in wasteful spending. Here are the details:<\/p>\n\n\n\n
- Recommended\u00a0negatives<\/strong>\u00a0\u2013 These are 1-grams that have an additional constraint\u00a0\u2013 i.e. these terms are not part of any of your targeting keywords. These words appeared along with\u00a0some of your target keywords.\u00a0<\/li>
- Multi-Word negatives<\/strong>\u00a0\u2013 Lists all the multi-word search themes that are performing poorly.\u00a0<\/li>
- Similar Negatives<\/strong>\u00a0\u2013 Lists search themes that are similar to the existing negative\u00a0keywords in your account.\u00a0<\/li>
- Must Add Negatives<\/strong><\/a>\u00a0\u2013 It displays a list of top offending search themes that you should take a\u00a0look at first. We highly recommend these terms, as they have significantly used the ad spend and have been poorly performing. The terms listed here have less than 5 conversions.<\/li><\/ul>\n\n\n\n
![\"compare](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/07\/compare-search-query-performance-amazon-ads-1024x471.png\")
<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nDuplicate keyword analysis<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nA search query that gets matched to multiple keywords is called duplicate keywords. Duplicate keywords make it difficult to track the performance of keywords, as the data gets split across multiple keywords. Ideally, you should keep only one keyword active and pause the rest of its duplicates. With this report, you can identify the duplicate keywords in your account<\/p>\n\n\n\n
<\/div>\n\n\n\n![\"duplicate](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/07\/karooya-duplicate-keyword-analysis-amazon-ads-1024x177.png\")
<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nComparing search term performance<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nIn Amazon, advertisers can only access 60 days old search terms data. With our search archival feature, advertisers can easily view historical search terms data. Most importantly, you can also compare the search terms data over a period, specified by you.<\/p>\n\n\n\n![\"negative](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/07\/negative-keywords-tabs-karooya-1024x245.png\")
<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nKeyword match type analysis<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nWith this report, you can get an insight into how the match types are performing for your campaign. The graphical representation helps quickly grasp the match type behavior. You can take some strategic steps after reviewing this report. If one of the match types is dominating the spend, you should consider expanding keywords in other match types<\/p>\n\n\n\n
<\/div>\n\n\n\n![\"keyword](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/07\/karooya-keyword-match-type-analysis-amazon-ads-1024x292.png\")
<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nLow CTR Keyword Analysis<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nThe Low CTR Keyword report includes keywords having CTR that is lower than the campaign average. With insights from this report, you can decide whether to <\/p>\n\n\n\n
- Pause the keyword<\/li>
- Move it into another ad group (you can create an ad group for low performing CTR keywords and let it run on a low sped)<\/li>
- Update its match type <\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Cross Ad Group Impression<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nThis report gives you insight about a single query getting matched across different ad groups. This occurrence in your account means that your keywords are competing with each other, thereby raising the CPC. It is sub-optimal if you intended the search query to match a specific adgroup where you have crafted a custom ad and landing page. You would like all the traffic for that search query to go to that specific ad group. That is, if your search query is “nike running shoes” you would like to match in the adgroup about “nike running shoes” and the generic, catch-all “nike shoes” adgroup.<\/p>\n\n\n\n
<\/div>\n\n\n\n![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2021\/07\/cross-ad-group-impressions-amazon-ads-karooya-1024x177.png\")
<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nEnjoy The Perks – Ad Schedule for Amazon Ads<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nAmazon Ads doesn’t have the option to schedule your ads on specific day(s) of the week or time of the day. We at Karooya, have extended this option on our dashboard.<\/p>\n\n\n\n
<\/div>\n\n\n\n![\"Create](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/06\/Ad-Schedule-Amazon-Ads.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nSo, what’s next?<\/h4>\n\n\n\n
Well, we make auditing easy by giving you access to predefined reports. With just a click you can download these reports and study them to find actionable steps.<\/p>\n\n\n\n
<\/div>\n\n\n\nIf you haven’t yet got your audit done, register with Karooya’s Negative Keywords Tool and get started!<\/p>\n\n\n\n
<\/div>\n\n\n\nKarooya\u2019s Negative Keywords Tool for Amazon Ads is a powerful tool that saves your ad budget and time. Our tool is Free\u00a0<\/strong>for accounts with a monthly spend of less than\u00a0$3000<\/strong>.\u00a0 Learn more<\/span><\/a>\u00a0and\u00a0sign up<\/span><\/a>\u00a0today to improve your ACoS.<\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links:<\/strong><\/p>\n\n\n\n- [New Feature] Ad Scheduling for Amazon Ads<\/a><\/li>
- Karooya\u2019s PPC Automation Tools for Amazon Ads<\/a><\/li>
- How to Identify New Keywords for Your Amazon Ads Campaign<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Are you bidding for the right keywords? Is you ad spend effective? Are you using the right match types? These are some of the questions that an audit of your Amazon Ads account can answer.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20,6],"tags":[],"class_list":["post-16874","post","type-post","status-publish","format-standard","hentry","category-amazon-ads","category-negative-keywords"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/16874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=16874"}],"version-history":[{"count":27,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/16874\/revisions"}],"predecessor-version":[{"id":16929,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/16874\/revisions\/16929"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=16874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=16874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=16874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
It is ideal to audit your account only after you have significant data to analyze or after your campaign has successfully run for some time. Do not audit your account immediately after making changes to your campaign. So let the changes reflect in your account and then consider conducting an audit.<\/p>\n\n\n\n
Doing an audit manually can be quite a task!<\/p>\n\n\n\n
We at Karooya have tools and features that simplify auditing your PPC account. In this post, we will discuss what all our tools and reports can help with.<\/p>\n\n\n\n
Conducting Amazon Ads audit<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nAs much audit is important, so is to know what all you should be auditing. Our tools can help you understand that better.<\/p>\n\n\n\n
<\/div>\n\n\n\nWasted spend analysis<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nOur dashboard segregates negative keyword recommendations to help you with search terms that are resulting in wasteful spending. Here are the details:<\/p>\n\n\n\n
- Recommended\u00a0negatives<\/strong>\u00a0\u2013 These are 1-grams that have an additional constraint\u00a0\u2013 i.e. these terms are not part of any of your targeting keywords. These words appeared along with\u00a0some of your target keywords.\u00a0<\/li>
- Multi-Word negatives<\/strong>\u00a0\u2013 Lists all the multi-word search themes that are performing poorly.\u00a0<\/li>
- Similar Negatives<\/strong>\u00a0\u2013 Lists search themes that are similar to the existing negative\u00a0keywords in your account.\u00a0<\/li>
- Must Add Negatives<\/strong><\/a>\u00a0\u2013 It displays a list of top offending search themes that you should take a\u00a0look at first. We highly recommend these terms, as they have significantly used the ad spend and have been poorly performing. The terms listed here have less than 5 conversions.<\/li><\/ul>\n\n\n\n
<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nDuplicate keyword analysis<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nA search query that gets matched to multiple keywords is called duplicate keywords. Duplicate keywords make it difficult to track the performance of keywords, as the data gets split across multiple keywords. Ideally, you should keep only one keyword active and pause the rest of its duplicates. With this report, you can identify the duplicate keywords in your account<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nComparing search term performance<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nIn Amazon, advertisers can only access 60 days old search terms data. With our search archival feature, advertisers can easily view historical search terms data. Most importantly, you can also compare the search terms data over a period, specified by you.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nKeyword match type analysis<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nWith this report, you can get an insight into how the match types are performing for your campaign. The graphical representation helps quickly grasp the match type behavior. You can take some strategic steps after reviewing this report. If one of the match types is dominating the spend, you should consider expanding keywords in other match types<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nLow CTR Keyword Analysis<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nThe Low CTR Keyword report includes keywords having CTR that is lower than the campaign average. With insights from this report, you can decide whether to <\/p>\n\n\n\n
- Pause the keyword<\/li>
- Move it into another ad group (you can create an ad group for low performing CTR keywords and let it run on a low sped)<\/li>
- Update its match type <\/li><\/ul>\n\n\n\n<\/div>\n\n\n\n
Cross Ad Group Impression<\/strong><\/p>\n\n\n\n<\/div>\n\n\n\nThis report gives you insight about a single query getting matched across different ad groups. This occurrence in your account means that your keywords are competing with each other, thereby raising the CPC. It is sub-optimal if you intended the search query to match a specific adgroup where you have crafted a custom ad and landing page. You would like all the traffic for that search query to go to that specific ad group. That is, if your search query is “nike running shoes” you would like to match in the adgroup about “nike running shoes” and the generic, catch-all “nike shoes” adgroup.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nEnjoy The Perks – Ad Schedule for Amazon Ads<\/strong><\/h4>\n\n\n\n<\/div>\n\n\n\nAmazon Ads doesn’t have the option to schedule your ads on specific day(s) of the week or time of the day. We at Karooya, have extended this option on our dashboard.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nSo, what’s next?<\/h4>\n\n\n\n
Well, we make auditing easy by giving you access to predefined reports. With just a click you can download these reports and study them to find actionable steps.<\/p>\n\n\n\n
<\/div>\n\n\n\nIf you haven’t yet got your audit done, register with Karooya’s Negative Keywords Tool and get started!<\/p>\n\n\n\n
<\/div>\n\n\n\nKarooya\u2019s Negative Keywords Tool for Amazon Ads is a powerful tool that saves your ad budget and time. Our tool is Free\u00a0<\/strong>for accounts with a monthly spend of less than\u00a0$3000<\/strong>.\u00a0 Learn more<\/span><\/a>\u00a0and\u00a0sign up<\/span><\/a>\u00a0today to improve your ACoS.<\/p>\n\n\n\n<\/div>\n\n\n\nRelated Links:<\/strong><\/p>\n\n\n\n- [New Feature] Ad Scheduling for Amazon Ads<\/a><\/li>
- Karooya\u2019s PPC Automation Tools for Amazon Ads<\/a><\/li>
- How to Identify New Keywords for Your Amazon Ads Campaign<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Are you bidding for the right keywords? Is you ad spend effective? Are you using the right match types? These are some of the questions that an audit of your Amazon Ads account can answer.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20,6],"tags":[],"class_list":["post-16874","post","type-post","status-publish","format-standard","hentry","category-amazon-ads","category-negative-keywords"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/16874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=16874"}],"version-history":[{"count":27,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/16874\/revisions"}],"predecessor-version":[{"id":16929,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/16874\/revisions\/16929"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=16874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=16874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=16874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
As much audit is important, so is to know what all you should be auditing. Our tools can help you understand that better.<\/p>\n\n\n\n
Wasted spend analysis<\/strong><\/p>\n\n\n\n Our dashboard segregates negative keyword recommendations to help you with search terms that are resulting in wasteful spending. Here are the details:<\/p>\n\n\n\n Duplicate keyword analysis<\/strong><\/p>\n\n\n\n A search query that gets matched to multiple keywords is called duplicate keywords. Duplicate keywords make it difficult to track the performance of keywords, as the data gets split across multiple keywords. Ideally, you should keep only one keyword active and pause the rest of its duplicates. With this report, you can identify the duplicate keywords in your account<\/p>\n\n\n\n Comparing search term performance<\/strong><\/p>\n\n\n\n In Amazon, advertisers can only access 60 days old search terms data. With our search archival feature, advertisers can easily view historical search terms data. Most importantly, you can also compare the search terms data over a period, specified by you.<\/p>\n\n\n\n Keyword match type analysis<\/strong><\/p>\n\n\n\n With this report, you can get an insight into how the match types are performing for your campaign. The graphical representation helps quickly grasp the match type behavior. You can take some strategic steps after reviewing this report. If one of the match types is dominating the spend, you should consider expanding keywords in other match types<\/p>\n\n\n\n Low CTR Keyword Analysis<\/strong><\/p>\n\n\n\n The Low CTR Keyword report includes keywords having CTR that is lower than the campaign average. With insights from this report, you can decide whether to <\/p>\n\n\n\n Cross Ad Group Impression<\/strong><\/p>\n\n\n\n This report gives you insight about a single query getting matched across different ad groups. This occurrence in your account means that your keywords are competing with each other, thereby raising the CPC. It is sub-optimal if you intended the search query to match a specific adgroup where you have crafted a custom ad and landing page. You would like all the traffic for that search query to go to that specific ad group. That is, if your search query is “nike running shoes” you would like to match in the adgroup about “nike running shoes” and the generic, catch-all “nike shoes” adgroup.<\/p>\n\n\n\n Amazon Ads doesn’t have the option to schedule your ads on specific day(s) of the week or time of the day. We at Karooya, have extended this option on our dashboard.<\/p>\n\n\n\n Well, we make auditing easy by giving you access to predefined reports. With just a click you can download these reports and study them to find actionable steps.<\/p>\n\n\n\n If you haven’t yet got your audit done, register with Karooya’s Negative Keywords Tool and get started!<\/p>\n\n\n\n Karooya\u2019s Negative Keywords Tool for Amazon Ads is a powerful tool that saves your ad budget and time. Our tool is Free\u00a0<\/strong>for accounts with a monthly spend of less than\u00a0$3000<\/strong>.\u00a0 Learn more<\/span><\/a>\u00a0and\u00a0sign up<\/span><\/a>\u00a0today to improve your ACoS.<\/p>\n\n\n\n Related Links:<\/strong><\/p>\n\n\n\n Are you bidding for the right keywords? Is you ad spend effective? Are you using the right match types? These are some of the questions that an audit of your Amazon Ads account can answer.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20,6],"tags":[],"class_list":["post-16874","post","type-post","status-publish","format-standard","hentry","category-amazon-ads","category-negative-keywords"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/16874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=16874"}],"version-history":[{"count":27,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/16874\/revisions"}],"predecessor-version":[{"id":16929,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/16874\/revisions\/16929"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=16874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=16874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=16874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\nEnjoy The Perks – Ad Schedule for Amazon Ads<\/strong><\/h4>\n\n\n\n
<\/figure>\n\n\n\nSo, what’s next?<\/h4>\n\n\n\n