{"id":171,"date":"2015-06-15T13:25:01","date_gmt":"2015-06-15T07:55:01","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=171"},"modified":"2017-07-06T22:35:28","modified_gmt":"2017-07-06T17:05:28","slug":"weekly-ppc-news-get-creative-with-ppc-ad-copy","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-get-creative-with-ppc-ad-copy\/","title":{"rendered":"Weekly PPC News – Get Creative With PPC Ad Copy"},"content":{"rendered":"

The PPC space holds scope to learn and unlearn. The last week covered topics on match types, the new AdWords Keyword Planner, the countdown customizer along with a recap of SMX Advanced session on Ad Creation.<\/p>\n

<\/p>\n

Here’s a list of all that you missed reading the last week:<\/p>\n

 <\/p>\n

1.\u00a0AdWords Best Practices<\/a><\/p>\n

Get expert insight from the creators of AdWords on search marketing tactics you should adapt to excel in your campaigns. Get all the information here on setting up a strong foothold in AdWords.<\/p>\n

 <\/p>\n

2.\u00a0Answers To The Match Type Questions You Were Afraid To Ask<\/a><\/p>\n

For those who shy from asking about match types. The author shares his thoughts on some of the general questions that arise while selecting\u00a0match types for your AdWords campaigns.<\/p>\n

 <\/p>\n

3.\u00a0PPC Chat – e-Commerce PPC Strategies<\/a><\/p>\n

Here’s the transcribed streamcap of the live chat which every\u00a0e-Commerce PPCer should know of. With opinions from experts like Melissa Mackey<\/a>, Kirk Williams<\/a>, Margot da Cunha<\/a>, you can pick some really interesting points from the chat.<\/p>\n

 <\/p>\n

4.\u00a0Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis<\/a><\/p>\n

The new feature in Keywords Planner allows competitors to compare impression share. Now, that’s something business can bank on. The author discusses this new development in this article.<\/p>\n

 <\/p>\n

5.\u00a0Gauging The Impact Of The AdWords Countdown Customizer<\/a><\/p>\n

Show some urgency with AdWords countdown customizer. Replace static ad\u00a0with dynamic countdown and witness improved performance, discusses Matt Umbro<\/a>.<\/p>\n

 <\/p>\n

6.\u00a0Getting Creative With PPC Ad Copy & Testing<\/a><\/p>\n

Did you miss the SMX Advanced 2015<\/a>? Here’s a full recap of one of the session<\/a>. The eminent speakers Steve Hammer<\/a>, Brad Geddes<\/a> and Marty Weintraub<\/a>\u00a0shared their valuable insights on how to create successful ads.<\/p>\n

 <\/p>\n

7.\u00a0What Is The Google Adwords Display Network?<\/a><\/p>\n

The author discusses how Google’s display network is a good fit for businesses. After all who wouldn’t want to reach 90% of internet users globally!<\/p>\n

 <\/p>\n

Related Articles:<\/strong><\/p>\n