{"id":1792,"date":"2015-12-29T18:37:57","date_gmt":"2015-12-29T13:07:57","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1792"},"modified":"2017-07-06T14:34:41","modified_gmt":"2017-07-06T09:04:41","slug":"weekly-ppc-news-most-shared-adwords-content","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-most-shared-adwords-content\/","title":{"rendered":"Weekly PPC News &#8211; The Most Shared AdWords Content In 2015"},"content":{"rendered":"<p class=\"lead\">Learn about location bid adjustments, choosing the right bidding strategy for your PPC campaign, AdWords remarketing learner&#8217;s guide, the top shared AdWords posts and more in this week&#8217;s PPC News.<\/p>\n<p><!--more--><\/p>\n<p>Here are the PPC related articles for the last week.<\/p>\n<p>&nbsp;<\/p>\n<p>1.\u00a0<a href=\"http:\/\/searchengineland.com\/can-guess-shared-adwords-content-2015-238862\" target=\"_blank\" rel=\"noopener noreferrer\">Can You Guess What Was The Most Shared AdWords Content In 2015?<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/siliconvallaeys\" target=\"_blank\" rel=\"noopener noreferrer\">Frederick Vallaeys<\/a> shares those AdWords articles that were shared the most based on the social share data from BuzzSumo. Here&#8217;s what the PPC world was discussing this year.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/12\/nearby-business-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"373\" height=\"400\" class=\"alignnone size-full wp-image-1800\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/12\/nearby-business-ads.png\" alt=\"Nearby Business Ads\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>2.\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/add-adwords-location-bid-adjustments\/147555\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Add AdWords Location Bid Adjustments<\/a><\/p>\n<p>Use location bid adjustments to adjust bids for your targeted locations, learn how to set them up and what metrics are available for you to determine how your local bidding is performing. <a href=\"https:\/\/twitter.com\/ChristinaBaldas\" target=\"_blank\" rel=\"noopener noreferrer\">Christina Baldassarre<\/a>\u00a0 discusses it in this post.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/12\/location-bid-adjustment.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1798\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/12\/location-bid-adjustment.png\" alt=\"Location Bid Adjustment\" width=\"451\" height=\"436\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>3.\u00a0<a href=\"https:\/\/crealytics.com\/blog\/2015\/12\/23\/manage-remarketing-lists-api\/\" target=\"_blank\" rel=\"noopener noreferrer\">Manage Remarketing Lists via API<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/profile\/view?id=162554816\" target=\"_blank\" rel=\"noopener noreferrer\">Udo Grobner<\/a> shares details on how to manage remarketing lists via API. Reduce the manual effort spent and learn how to add, modify and remove remarketing lists.<\/p>\n<p>&nbsp;<\/p>\n<p>4.\u00a0<a href=\"http:\/\/blog.marketo.com\/2015\/12\/2-key-questions-that-determine-whether-youre-making-the-most-of-your-ppc.html\" target=\"_blank\" rel=\"noopener noreferrer\">2 Key Questions That Determine Whether You\u2019re Making the Most of Your PPC Ads<\/a><\/p>\n<p>Answering these two questions serves as the foundation for delivering growth and results, discusses\u00a0<a href=\"http:\/\/twitter.com\/raycop\" target=\"_blank\" rel=\"noopener noreferrer\">Raymond Coppinger<\/a>\u00a0in this post. What are these questions? Are they really that important? Learn about it here.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/12\/AdWords-spend.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1799\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/12\/AdWords-spend.png\" alt=\"PPC Ad Spend\" width=\"707\" height=\"84\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>5.\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/guide-choosing-right-ppc-bidding-strategy\/146919\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Guide to Choosing the Right PPC Bidding Strategy<\/a><br \/>\n<a href=\"https:\/\/twitter.com\/DustyVegas\" target=\"_blank\" rel=\"noopener noreferrer\">Dusty Vegas<\/a> discusses the strategy to improve your SEM account performance, the benefits of the popular bidding strategies and who should adopt them. Learn more in this post.<\/p>\n<p>&nbsp;<\/p>\n<p>6.\u00a0<a href=\"http:\/\/searchengineland.com\/six-quality-score-ad-rank-questions-everyone-google-238740\" target=\"_blank\" rel=\"noopener noreferrer\">The Six Quality Score &amp; Ad Rank Questions Everyone Has For Google<\/a><\/p>\n<p>Columnist <a href=\"https:\/\/twitter.com\/onemanisthelaw\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Lawson<\/a> tackles the questions most marketers have about Quality Score, Ad Quality and Ad Rank. Here&#8217;s a look at the straightforward answers to these common questions.<\/p>\n<p>&nbsp;<\/p>\n<p>7.\u00a0<a href=\"http:\/\/www.socialmediatoday.com\/marketing\/why-you-need-dedicated-thank-you-pages-ppc\" target=\"_blank\" rel=\"noopener noreferrer\">Why You Need Dedicated Thank You Pages for PPC<\/a><br \/>\nAs a marketer you know the importance of thank you or confirmation page on your website. Here are the three reasons why you must also have a thank you page for your PPC campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>8.\u00a0<a href=\"http:\/\/www.bluewiremedia.com.au\/blog\/2015\/12\/adwords-remarketing-step-by-step-guide-to-get-more-sales-from-existing-traffic\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Remarketing: Step-by-Step Guide to Get More Sales From Existing Traffic<\/a><\/p>\n<p>Don&#8217;t treat different set of customers similarly,show them different ads. Use remarketing to meet that objective. In this post the author discusses about the process of setting up remarketing for your business.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/12\/remarketing-lists.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1801\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/12\/remarketing-lists.png\" alt=\"Remarketing Lists\" width=\"693\" height=\"290\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/free-adwords-script-to-analyze-quality-score-in-detail\/\" target=\"_blank\" rel=\"noopener noreferrer\">Free AdWords Script to Analyze Quality Score in Detail<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/free-adwords-audit-report\" target=\"_blank\" rel=\"noopener noreferrer\">Free AdWords Audit Report<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/adwords-script-identify-duplicate-keywords-including-close-variants\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWords Script to Identify Duplicate Keywords, Including Close Variants<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about location bid adjustments, choosing the right bidding strategy for your PPC campaign, AdWords remarketing learner&#8217;s guide, the top shared AdWords posts and more in this week&#8217;s PPC News.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1792","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=1792"}],"version-history":[{"count":10,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1792\/revisions"}],"predecessor-version":[{"id":5159,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1792\/revisions\/5159"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=1792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=1792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=1792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}