{"id":18014,"date":"2021-11-24T19:42:38","date_gmt":"2021-11-24T14:12:38","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=18014"},"modified":"2021-11-24T19:42:39","modified_gmt":"2021-11-24T14:12:39","slug":"ppcchat-if-platforms-had-honest-tag-lines-23rd-november-2021","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/ppcchat-if-platforms-had-honest-tag-lines-23rd-november-2021\/","title":{"rendered":"PPCChat | If Platforms Had Honest Tag Lines | 23rd November 2021"},"content":{"rendered":"\n

Greetings, Happy Readers! This week’s PPCChat session was an interesting one. Experts discussed the most honest tag lines for all PPC platforms, including Google Ads, Facebook, Microsoft Advertising, LinkedIn, Twitter, and others. Here is the screencap of the discussion which was hosted by Julie F Bacchini<\/a>.<\/p>\n\n\n\n\n\n\n\n

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Q1: If Google Ads had an honest tag line, what would it be?<\/strong><\/h4>\n\n\n\n
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Stealing your ad spend in the name of “privacy” @hamboy_PPC<\/a><\/p>\n\n\n\n

“Here for the money” Google Ads “Our persistence is only acceptable because we are a company” Google Ads “You can trust us. @AmaliaEFowler<\/a><\/p>\n\n\n\n

Google Ads… “You’ll take what we give you and like it.” “We are not a monopoly, but really what other choice do you have?” @NeptuneMoon<\/a><\/p>\n\n\n\n

That’s us. yeah that’s us too. and that one. it’s all us. @JuliaVyse<\/a><\/p>\n\n\n\n

“It’s a YouTube Pitch” @MelSearchThing<\/a><\/p>\n\n\n\n

Google Ads – found you. comforting isn’t it? ISNT IT. @JuliaVyse<\/a><\/p>\n\n\n\n

“Just put in your credit card and we will do the rest!” “Match types are just a term we use to make you feel better. We are going to do what we want anyway” @lchasse<\/a><\/p>\n\n\n\n

Welcome to Hotel Google, you can check out anytime, but you can’t ever leave (we have all your data and market share). @navahf<\/a><\/p>\n\n\n\n

Listen to our inexperienced sales reps tell you how to manage your accounts, even though they have zero experience managing budgets and just work from our script where we are trying to increase share holder profits for this quarter. P.S. we will call 10x per day. @lchasse<\/a><\/p>\n\n\n\n

“Google Ads is the worst ads platform – except for all the others you’ve tried.” @eben_lowy<\/a><\/p>\n\n\n\n

I will say that since @GinnyMarvin<\/a> joined #google<\/a>, I’ve felt a lot better about the transparency on choices and timeframe to come up with game plans. I think a lot of the good that’s come about in H2 2021 is due to her heroism. @navahf<\/a><\/p>\n\n\n\n

\u201cRaising Budgets Since Y2K\u201d @PPCKirk<\/a><\/p>\n\n\n\n

We use to fight against “The Man” and status quo… now we have become it. @duanebrown<\/a><\/p>\n\n\n\n

Google Ads : Advertise blindfolded @jithinsee<\/a><\/p>\n\n\n\n

\u201cJust raise your budget! @Im_DigitALli<\/a><\/p>\n\n\n\n

Don’t trust us! @_treatyy<\/a><\/p>\n\n\n\n

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Q2: If Facebook Ads had an honest tagline, what would it be?<\/strong><\/h4>\n\n\n\n
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Instead of listening to feedback, we change our UI. @AmaliaEFowler<\/a><\/p>\n\n\n\n

I shouldn’t know this personal information about you but here we are. @_treatyy<\/a><\/p>\n\n\n\n

Support? Nah, we don’t want to pay people to do that. You are on your own, just deal with it. @lchasse<\/a><\/p>\n\n\n\n

Facebook Ads: “We are totally not creeping on you… much” “Apple is being mean to us – please don’t reduce your budgets.” @NeptuneMoon<\/a><\/p>\n\n\n\n

\u201cwe\u2019re sorry, your request cannot be completed at this time, please try again later\u201d @PPCKirk<\/a><\/p>\n\n\n\n

When the sun dies, we will shine. Where you end, we begin. connecting, advocating, and sharing. from now, until the End. Of. TIME. @JuliaVyse<\/a><\/p>\n\n\n\n

“Welcome to whose ad platform is it anyway, where the rules are made up, and the conversions don’t matter” Also Facebook: “You get stockholm syndrome, and you get it….everyone gets stokholm syndrome!” @navahf<\/a><\/p>\n\n\n\n

We make an absolute fortune selling your personal data, so thank you. @lchasse<\/a><\/p>\n\n\n\n

We have always been evil, didn’t you see our actions? @duanebrown<\/a><\/p>\n\n\n\n

Facebook’s data policies grind my gears more than Google’s but I’ve come to accept it as par for the course (along with automatic ad disapprovals). I wish I could quit the network, but can’t due to the objective value I see brands get from it. @navahf<\/a><\/p>\n\n\n\n

Come for the awful ad manager UI, stay for the ever-changing audience targeting rules. @SquarelyDigital<\/a><\/p>\n\n\n\n

We literally do not care about you, as human beings, but never stop spending. @JonKagan<\/a><\/p>\n\n\n\n

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Q3: If Microsoft Ads had an honest tagline, what would it be?<\/strong><\/h4>\n\n\n\n
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Microsoft Ads “We’re just happy to be in the conversation” @NeptuneMoon<\/a><\/p>\n\n\n\n

Hey, it’s been a while. We exist. we missed you!!! @JuliaVyse<\/a><\/p>\n\n\n\n

Google? is that you? @_treatyy<\/a><\/p>\n\n\n\n

“Wholesome and innovative solutions no one uses” I’m actually really glad folks seem to be shifting more to @MSFTAdvertising<\/a> – they’ve been such heroes over the past few quarters. @navahf<\/a><\/p>\n\n\n\n

Microsoft is honoured to even share the stage with such outstanding peers. Just being mentioned is an honour @JuliaVyse<\/a><\/p>\n\n\n\n

Import Your Google Ads Campaigns Today @_RileyDuncan<\/a><\/p>\n\n\n\n

Well Google did it, so why can’t we? “Innovating online advertising since…. sorry cannot say that with a straight face. We just copy Google and let them take the blame. @lchasse<\/a><\/p>\n\n\n\n

We have everything you need, except search volume @AmaliaEFowler<\/a><\/p>\n\n\n\n

Didn’t like that Google update? Give us 2 months and you can not like it here, as well @selley2134<\/a><\/p>\n\n\n\n

Between their robust feed based ad solutions, the audience network, much better ad approval rates and an actual certification for mindful marketing, #MicrosoftAds<\/a> actually cares – yet still struggles with size perceptions. @navahf<\/a><\/p>\n\n\n\n

We are small but make you profitable… shopping ads still a hot mess. @duanebrown<\/a><\/p>\n\n\n\n

Yes, they often “copy” Google – but real performance gains are when you honor Microsoft Ads specific rules of engagement. Also, I’m in love with @msftClarity<\/a> and how much that is going to move the needle for brands baking CRO into their #ppc<\/a> efforts. @navahf<\/a><\/p>\n\n\n\n

“we’re small, mighty, and old rich people in the Southeast love us” @JonKagan<\/a><\/p>\n\n\n\n

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Q4: If LinkedIn Ads had an honest tagline, what would it be?<\/strong><\/h4>\n\n\n\n
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LinkedIn Advertising You’re an afterthought @AmaliaEFowler<\/a><\/p>\n\n\n\n

Find a job give us your money. @_treatyy<\/a><\/p>\n\n\n\n

LinkedIn Ads: “You want the good targeting? Pay up.” “The only platform that actually likes B2B advertisers.” @NeptuneMoon<\/a><\/p>\n\n\n\n

What are you gonna do, advertise on Indeed? @JuliaVyse<\/a><\/p>\n\n\n\n

LinkedIn Advertising “Say, that’s a nice CPC you got there. Lemme multiply it by a thousand.” @markbclicky<\/a><\/p>\n\n\n\n

LinkedIn: Executive is the new luxury. find audiences who can afford you. @JuliaVyse<\/a><\/p>\n\n\n\n

“You must spend at least 10K to ride this ride. Plebes need not apply.” @navahf<\/a><\/p>\n\n\n\n

“I wish people were complaining about us as much as they do Google, at least that would mean we are making money” “Seriously, what other platform can you target B2B like we can” “Sigh, yes you can advertise on LinkedIn” @lchasse<\/a><\/p>\n\n\n\n

LinkedIn works magic if you have budget – but god help you if you try to test unproven creative on their hyper targeted and expensive network. @navahf<\/a><\/p>\n\n\n\n

We’ve Got Job Title Targeting – Hope You’re Willing to Pay For It! @_RileyDuncan<\/a><\/p>\n\n\n\n

We are still, owned by Big M and we are not sitting on the sidelines anymore. @duanebrown<\/a><\/p>\n\n\n\n

Are you a recruiter or project management tool? No? Then don’t bother with us. @JonKagan<\/a><\/p>\n\n\n\n

LinkedIn Ads “Below reporting minimum” (Maybe it’s just me …) @SquarelyDigital<\/a><\/p>\n\n\n\n

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Q5: If Twitter Ads had an honest tagline, what would it be?<\/strong><\/h4>\n\n\n\n
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Twitter Ads “Did you know you can target hashtags but not other things you’d actually like to target?” @NeptuneMoon<\/a><\/p>\n\n\n\n

Keep causing arguments with people on your feed. @_treatyy<\/a><\/p>\n\n\n\n

Twitter – Join for the conversation, stay for the stripped out targeting! @JuliaVyse<\/a><\/p>\n\n\n\n

“We’ve gone 18 days without a platform meltdown – love us!” “We know you could just do this organically, but we want to be relevant in the paid space too…so please give us your money @navahf<\/a><\/p>\n\n\n\n

Twitter – where not editing tweets has effectively prevented lies and misinformation forever, next question @JuliaVyse<\/a><\/p>\n\n\n\n

We have no identity of our own but take the best parts of everyone else’s stuff and try to make it out own. @AmaliaEFowler<\/a><\/p>\n\n\n\n

Yeah, we still have an ad platform. @duanebrown<\/a><\/p>\n\n\n\n

Apple’s privacy changes did not impact us much, well mostly because we do not have much to impact….@lchasse<\/a><\/p>\n\n\n\n

I guess we should try and make money somehow, so….ads anyone? @_RileyDuncan<\/a><\/p>\n\n\n\n

If you want consistency because we will never grow or shrink or change. Also, if you like hearing people complain, come join us. @JonKagan<\/a><\/p>\n\n\n\n

Facebook disapproving your conspiracy Ads? We let any realtor make scientific claims… join us. @selley2134<\/a><\/p>\n\n\n\n

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Q6: If TikTok Ads had an honest tagline, what would it be?<\/strong><\/h4>\n\n\n\n
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TikTok Ads “All the cool kids are advertising here.” @NeptuneMoon<\/a><\/p>\n\n\n\n

Appropriate content only! Just kidding! We don’t care! @_treatyy<\/a><\/p>\n\n\n\n

“If Facebook can get away with it, why not us?” *to be read in the “why not zoidberg” voice* @navahf<\/a><\/p>\n\n\n\n

TikTok – your new favourite spyware….SOciAl nEtwORk. We’re a social network. really. no for real. @JuliaVyse<\/a><\/p>\n\n\n\n

TikTok – the only thing that can stop facebook is something orders of magnitude worse than facebook. @JuliaVyse<\/a><\/p>\n\n\n\n

“You know you want to!” “Nobody really cares about privacy these days, right? (especially if they get to watch cat and dog videos)” @lchasse<\/a><\/p>\n\n\n\n

Hey, we’re the less risky SnapChat @JonKagan<\/a><\/p>\n\n\n\n

\u201cSo cool that even advertisers 25+ are jumping on board! (Mostly because they have to, but that\u2019s okay\u2026) @Im_DigitALli<\/a><\/p>\n\n\n\n

You didn’t see us coming… now we taking down big blue. @duanebrown<\/a><\/p>\n\n\n\n

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Q7: If Snapchat Ads had an honest tagline, what would it be?<\/strong><\/h4>\n\n\n\n
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Snapchat – remember us? *deletes after 24hrs* @JuliaVyse<\/a><\/p>\n\n\n\n

We work hard so you can be sneaky. @_treatyy<\/a><\/p>\n\n\n\n

Snapchat Ads “TikTok is spyware.” @NeptuneMoon<\/a><\/p>\n\n\n\n

Better advertise with us quick, we probably won’t be around that long. @lchasse<\/a><\/p>\n\n\n\n

I wish I had feelings but sadly haven’t had a good customer fit for Snapchat Ads…oh wait @navahf<\/a><\/p>\n\n\n\n

We got kids here @JonKagan<\/a><\/p>\n\n\n\n

We are changing the game and we are playing chess… not checkers. @duanebrown<\/a><\/p>\n\n\n\n

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Q8: If Pinterest Ads had an honest tagline, what would it be?<\/strong><\/h4>\n\n\n\n
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Pinterest – no, etsy is something else. @JuliaVyse<\/a><\/p>\n\n\n\n

You’ll never find a better distraction. @_treatyy<\/a><\/p>\n\n\n\n

Pinterest Ads “Because moms by a lot of stuff” @NeptuneMoon<\/a><\/p>\n\n\n\n

“It’s always the quiet ones” Pinterest has actually been great for some of my clients who struggled with Facebook ad quality. Can be interesting if you approach it in a targeted way! @navahf<\/a><\/p>\n\n\n\n

We are that site that everyone forgets about, but is usually the top of the organic sources of traffic for retailers, so why not give us a shot? @lchasse<\/a><\/p>\n\n\n\n

Women 25-40 with money, we have them here @JonKagan<\/a><\/p>\n\n\n\n

Have to make an account to see anything @duanebrown<\/a><\/p>\n\n\n\n

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Q9: Any platforms I missed that you want to do a tagline for today?<\/strong><\/h4>\n\n\n\n
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Match Media – when your heart is open, and you’re bravely being vulnerable, share a promo code. @JuliaVyse<\/a><\/p>\n\n\n\n

We created self-comparison! @_treatyy<\/a><\/p>\n\n\n\n

Reddit Ads “Tread carefully – our users will not hold back if they think you suck in any way, shape or form.” @NeptuneMoon<\/a><\/p>\n\n\n\n

#Quora<\/a>: Own your market by shaping the questions your prospects ask. #Reddit<\/a>: Karma is better than quality score, right? #Waze<\/a>: We’re actually useful but everyone drives by us #Amazon<\/a>: Stop kidding yourself – just hand over 70% of your profit. @navahf<\/a><\/p>\n\n\n\n

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PPCChat Participants<\/strong><\/p>\n\n\n\n