{"id":18764,"date":"2022-02-25T16:31:25","date_gmt":"2022-02-25T11:01:25","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=18764"},"modified":"2023-10-05T11:19:51","modified_gmt":"2023-10-05T05:49:51","slug":"create-shared-negative-keyword-list-in-google-ads","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/create-shared-negative-keyword-list-in-google-ads\/","title":{"rendered":"Your Step-by-Step Guide to Shared Negative Keywords in Google Ads"},"content":{"rendered":"\n

One strategy to improve the performance of your Google ads campaign is to create a Negative Keywords List. It simplifies the process of applying common negative keywords to several campaigns. You can quickly compile a list of campaign-specific keywords and assign them with a single click.<\/p>\n\n\n\n\n\n\n\n

To build a negative keywords list, you can check the search term report<\/a>. This report will help to figure out the words for which you do not wish your ads to be triggered. <\/p>\n\n\n\n

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Here is an interesting read on<\/strong> Changes to Search Terms Report introduced by Google Ads and Reaction to this Change<\/u><\/a><\/p>\n\n\n\n

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With shared negative keyword lists you have the flexibility to allocate the list to either a single campaign or multiple campaigns. Furthermore, you can categorize these keywords based on themes relevant to your services and products. It’s worth noting that while Google Ads imposes a limit of 5000 keywords per list and 20 lists per account, these numbers are generally ample. Additionally, you can periodically include new negative keywords within a list to maintain its manageability and retain full control over it.<\/p>\n\n\n\n

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