Here’s what PPC experts Brad Geddes, Kirk Williams, Matt Umbro, Elizabeth Marsten and Maria Corcoran have to say for the question ‘What two trends do you see emerging in eCommerce PPC in 2016?’<\/p>\n
<\/p>\n
2.\u00a0The PPC Food Pyramid: A 211 Point PPC Marketing Strategy<\/a><\/p>\n An interesting gifograohic to take you through the various aspects that make a PPC campaign compatible to aim for high ROI. The author Jonathan Dane<\/a> also shares the various PPC channels that you can explore for your business.<\/p>\n <\/p>\n 3.\u00a0Search Stays Strong as Mobile Accounts for Most Clicks<\/a><\/p>\n Mobile will witness an increase in budget in 2016, according to the findings disclosed in this post and research claim that this year marketers will be spending more in search. Learn more about the same with the help of data shared by Kenshoo and Ad Media Partners.<\/p>\n <\/p>\n 4.\u00a0PPC Professionals: The Mechanics of Digital<\/a><\/p>\n Melissa Mackey<\/a> shares how PPC domain has evolved since she started off doing PPC in 2002. Here’s a look at her views on how PPC was tackled earlier and how it needs to be managed in the current scenario.<\/p>\n <\/p>\n 5.\u00a0Use External Data In Your AdWords Campaigns With Scripts To Call APIs<\/a><\/p>\n Columnist Russel Savage shares the tutorial on creating wrappers for external API calls, which in the discussed script is the Huffpost Pollster API that provides with the latest political data that could be incorporated in the script.<\/p>\n <\/p>\n 6.\u00a0How Google\u2019s Search Chief Has Been Living The \u201cMobile First\u201d Life For Over A Year<\/a><\/p>\n Amit Singhal<\/a>, Google’s senior VP sharing his view with Danny Sullivan<\/a> on how his life has transformed to ‘all-mobile’. Here’s one of the quotes from his chat:<\/p>\n I realized\u2026 that on mobile devices, I wanted to act more.<\/p><\/blockquote>\n <\/p>\n 7.\u00a015 Factors to Consider When Prioritizing Which Keywords to Target<\/a><\/p>\n Aleh Barysevich<\/a> discusses the decisions and the factors that affect the decision of selecting which keywords to target in order to attract valuable prospects to the business.<\/p>\n <\/p>\n![\"ppc](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/01\/adwords.png\")
<\/a>\n![\"Trending](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/01\/trending-topics.jpg\")
<\/a>\n
8.\u00a0How Much Did Countdown Ads Play Into Advertisers\u2019 Strategies This Holiday Season?<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Matt Umbro<\/a> shares a follow up post on how countdown ads have been received by marketer, in continuation to the previously written posts where he brought out the impact these dynamic ads could have. Learn more.<\/p>\n![\"Countdown](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/01\/countdown-ad-result.jpg\")
<\/a>\n\n\n\n
<\/p>\n
9.\u00a05 Ways To Completely Revamp Your Digital Marketing Campaign<\/a><\/p>\n<\/div>\n
The start of a new year brings an opportunity to revamp your strategy and approach. Here are 5 ways to do so as shared by Charles Crawford<\/a>. Learn about the techniques and plugins that could contribute in the revamp process.<\/p>\n\n\n\n
<\/p>\n
10.\u00a0How This Entrepreneur Super Charged Web Traffic with PPC Campaigns<\/a><\/p>\n
Brian Hughes<\/a> shares the success story of how\u00a0Oleg Calugher, co-founder of MyUKMailbox<\/a>,grew the business with targeted specific keywords. Read about their top PPC tricks and how startup businesses can benefit from them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n![\"PPC](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/01\/PPC-tips.jpg\")
<\/a>\n
<\/p>\n
Related Articles:<\/strong><\/p>\n
\n- Expanded Text Ad Preview Tool<\/a><\/li>\n
- Free AdWords Audit Report<\/a><\/li>\n
- Track Expanded Text Ads\u2019 Performance with AdWords Script<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
PPC is a world of ever growing knowledge. So how has PPC evolved in all these years, what does the year 2016 hold for marketers still exploring PPC, what features should they explore, how mobile has become the life of Google’s senior executive and more in this week’s PPC news.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,16],"tags":[],"class_list":["post-1909","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=1909"}],"version-history":[{"count":8,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1909\/revisions"}],"predecessor-version":[{"id":5191,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1909\/revisions\/5191"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=1909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=1909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=1909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}