{"id":1947,"date":"2016-01-28T19:17:27","date_gmt":"2016-01-28T13:47:27","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1947"},"modified":"2020-11-30T17:31:46","modified_gmt":"2020-11-30T12:01:46","slug":"product-update-negative-keywords-tool-for-bing","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/product-update-negative-keywords-tool-for-bing\/","title":{"rendered":"[Product Update] Negative Keywords Tool for Bing Ads"},"content":{"rendered":"

2015 was a wonderful year for Karooya and its customers.\u00a0Karooya’s customers saved over $3 million<\/strong> in annual ad spend by using Karooya’s negative keywords tool<\/a>.<\/p>\n

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We are starting 2016 with an important product update. Karooya now offers Negative Keywords Tool for Bing. \u00a0Now that you have read the TL;DR version, here is more information on this announcement.<\/p>\n

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Bing is Big<\/strong><\/p>\n

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Late last year, Microsoft announced their aggressive plans to expand Bing. Microsoft professed their unequivocal support for Bing and to be an important search player.\u00a0Last year, Bing renewed its partnership with Yahoo to power search and ads on Yahoo.\u00a0In October 2015, Microsoft announced that Bing has reached revenue of $1 Billion per quarter.<\/p>\n

Starting 1st January, 2016, search ads on AOL are powered by Bing<\/a>.\u00a0Bing is also being integrated with Microsoft\u2019s newest Windows edition, Windows 10.<\/p>\n

According to comScore, As of December\u00a02015, Bing had a little more\u00a0than 20% market share<\/a>. If you consider Bing, AOL and part of Yahoo, together, Bing Ads will be served at volume that just can\u2019t be ignored.<\/p>\n

 <\/p>\n\"comScore<\/a>\n

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PPC Experts Weight In<\/strong><\/p>\n

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Even PPC experts agree<\/a> that Bing needs to be taken seriously. \u00a0Google is a very visible and hyper-competitive channel. While it continues to be one of the best, if not the best, channels to drive paid traffic, the competition can be overwhelming. It’s hard to compete with small budget. Plus, there is always saturation.\u00a0Even though Google is quite big, the search inventory is finite. The keywords that profitably work for you is small. \u00a0In such case, having another alternative channel like Bing Ads means cost-effective incremental traffic.\u00a0<\/span><\/p>\n

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\"PPC<\/a>
\nOf course, apart from all these macro developments, we also received some micro-feedback about support for Bing. This was a clear indication that many search advertisers in USA are seriously considering or already advertising on Bing. \u00a0Some customers are\u00a0getting as much as 25% conversions from Bing as that of Google. Even though, the published market share numbers for Bing are on the lower side, due to less competition, advertisers can get more conversions from Bing.<\/p>\n

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Using less-restrictive Match Type to realize Bing\u2019s full potential<\/strong><\/p>\n

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In 2015, Bing also announced bunch of improvements to their Broad Match type which promised more relevant traffic. You can check out a detailed presentation<\/a> from Bing team here.<\/p>\n

According to the numbers published, 44% potential clicks are lost to competition if broad match is not used.<\/p>\n\"Bing<\/a>\n

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Using Broad Match can bring more traffic which was previously untapped. But, it also exposes advertisers\u2019 account to, from a client\u2019s perspective, potentially irrelevant and\/or poor converting traffic. Broad Match is like driving a very nice car without any brakes.<\/p>\n

This is where Karooya helps advertisers.<\/p>\n

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Karooya + Bing = Win!<\/strong><\/p>\n

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Our negative keywords tool has been battle-tested with hundreds of Google AdWords accounts. We bring the same goodness to Bing Ads.<\/p>\n

With Karooya, advertisers will be able to<\/p>\n