{"id":195,"date":"2015-06-22T16:53:46","date_gmt":"2015-06-22T11:23:46","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=195"},"modified":"2017-07-06T22:35:21","modified_gmt":"2017-07-06T17:05:21","slug":"weekly-ppc-news-upgdate-your-account-with-upgraded-urls-by-july-1st","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-upgdate-your-account-with-upgraded-urls-by-july-1st\/","title":{"rendered":"Weekly PPC News – Update Your Account To Upgraded URL’s By July 1st"},"content":{"rendered":"

This week’s edition of PPC news consolidates articles pertaining to upgraded URL migration guide, split testing PPC ads, using Shopping Campaigns optimally,\u00a0guide to use Google AdWords with Google Analytics and more.<\/p>\n

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Get expert insights from the articles below:<\/p>\n

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1.\u00a0How to use Google Shopping Campaigns most overlooked feature<\/a><\/p>\n

Pete Whitmash<\/a> beats the theory that a marketer has little control on Shopping Ad Campaigns. He suggests using the campaign priority settings<\/a> and negative keyword to segment your campaigns for better clicks and conversions. Check this post to learn more about it.<\/p>\n

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2.\u00a0Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results<\/a><\/p>\n

An insightful guide to help you dig into your ad and website performances. Google has put together the best practices to use Google Analytics and Google Adwords here<\/a>. Get more details about it in this AdWords community discussion.<\/p>\n

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3.\u00a0Split Test Different Concepts In Your PPC Ads<\/a><\/p>\n

Think that split test for your text ad will never complete? Adam Lundquist<\/a> describes the problem the marketers occasionally face and an easy solution to it. \u00a0Test different concepts to completion! His easy 4 step process will smoothly make you sail through it.<\/p>\n

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4.\u00a0Migrating to upgraded URLs<\/a><\/p>\n

Martin Roettgerding<\/a>\u00a0shares his learning of Upgraded URL’s in this post. He details out the different upgrade methods available and\u00a0how you can keep your ad history.\u00a0You can also refer Google’s guide on ‘How to upgrade your URL’s<\/a>‘ for more insight.<\/p>\n

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5.\u00a0Get Your High-Performing Ad Copy Today! Buy Now!<\/a><\/p>\n

By now you might have realized how essential it is to write a high-performing ad copy. Columnist Mona Elesseily<\/a> shares her experiences and process of writing compelling and effecting copy for PPC ads.<\/p>\n

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6.\u00a0PPC Worst Practices: 5 “Smart” Strategies That Are Actually Dumb<\/a><\/p>\n

Digital Marketing space is never constant and the change requires\u00a0marketer to be flexible in their strategies. That doesn’t happen so often. Author Erin Sagin<\/a> shares some of the outdated ‘best practices’ that a marketer needs to eliminate immediately from their PPC campaigns.<\/p>\n

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7.\u00a0The Small Business Owner Guide to PPC<\/a><\/p>\n

Brush up your memory with this exhaustive guide to PPC by Ximena Cordon<\/a>. So, if you think you know too much or too less, you can refer this guide to revise or learn, as suits your current understanding.<\/p>\n

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8.\u00a0New benchmarks and key tools to help marketers measure cross-device conversions<\/a><\/p>\n

To help marketers measure cross device conversions in AdWords, Google announced cross device\u00a0reporting the last year. To add on to it, the last week they introduced new benchmarks to their DoubleClick products, details here<\/a>.<\/p>\n

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9.\u00a0PPC Hero Interviews Search Engine Land Author, Ginny Marvin<\/a><\/p>\n

Here is the interview of Ginny Marvin<\/a> by Matt Umbro<\/a>. She shares some valuable insights from her experience in the marketing industry for 15 years. Check out their interaction here.<\/p>\n

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10.\u00a0Top 5 PPC Reports to Simplify Your PPC Marketing Strategy<\/a><\/p>\n

What good PPC campaigns would do, without proper reporting and analysis? Jyoti Mali<\/a> shares some light on the key role AdWords reports plays\u00a0for marketers. She lists down the essential reports that makes PPC marketing strategy more simplified.<\/p>\n

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11.\u00a0Upgrade your URLs by July 1, 2015<\/a><\/p>\n

In continuation to AdWord’s announcement of Upgraded URL’s in February, Google reminded advertisers to update their account before July 1st. Here’s what Upgraded URL’s<\/a> are and here’s the URL migration guide<\/a>.<\/p>\n

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12.\u00a05 Questions To Identify Missed Opportunities In Your PPC Account<\/a><\/p>\n

If your answer is ‘no’ to any of the questions listed in this post, then its a sign for you to try something new and increase your marketing budget. Columnist Pauline Jakober<\/a> shares the growth opportunities for your ‘now’ stagnant PPC account.<\/p>\n

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