{"id":1961,"date":"2016-02-01T11:35:47","date_gmt":"2016-02-01T06:05:47","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1961"},"modified":"2019-07-19T00:17:37","modified_gmt":"2019-07-18T18:47:37","slug":"broad-match-for-long-tail-keywords","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/broad-match-for-long-tail-keywords\/","title":{"rendered":"Impact of Broad Match on Long Tail Searches"},"content":{"rendered":"<p class=\"lead\">Broad match is an efficient way to drive traffic to your business. Not only that it is a chosen medium to reach out to long tail search queries which are somehow not tapped by other match types such as phrase or exact match.<\/p>\n<p><!--more--><\/p>\n<p>In a study\u00a0conducted by Google, they discussed the importance of\u00a0 broad match in long tail searches. You can read the original article <a href=\"http:\/\/searchengineland.com\/new-google-research-can-long-tail-covered-without-broad-match-240764\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>We have attempted to sum up the broad match findings in the form of an infographic:<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/broad_match_coverage.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1978 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/broad_match_coverage.jpg\" alt=\"Broad Match For Long Tail Searches\" width=\"680\" height=\"2040\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/expand-your-account-with-broad-match\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expand Your Account With Broad Match<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/unlock-more-volume-with-broad-match-in-bing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unlock More Volume with Broad Match in Bing<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/how-to-use-broad-match-to-expand-reach\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Reasons To Use Broad Match To Expand Reach<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Broad match is an efficient way to drive traffic to your business. Not only that it is a chosen medium to reach out to long tail search queries which are somehow not tapped by other match types such as phrase or exact match.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3,8],"tags":[],"class_list":["post-1961","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips","category-keyword-match-type"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=1961"}],"version-history":[{"count":6,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1961\/revisions"}],"predecessor-version":[{"id":9258,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1961\/revisions\/9258"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=1961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=1961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=1961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}