Know the key to a successful remarketing strategy and reach out to potential customer convincingly. Alan Mitchell<\/a> shares the remarketing style to help with some ideas and inspiration for your remarketing ads.<\/p>\n <\/p>\n 2.\u00a0Google Search Partner Network: Friend Or Foe?<\/a><\/p>\n Did you know search partner conversion rate is higher than that of Google.com (Q4 2015)? Columnist Andy Taylor<\/a> discusses this and the other predominant question of whether businesses should include search partner or not for driving PPC traffic.<\/p>\n <\/p>\n 3.\u00a0Broad Match Modifiers: A Big Difference Between Bing and AdWords You May Not be Aware Of<\/a><\/p>\n Are you copying your AdWords BMM campaigns to Bing, assuming a similar query matching? Here’s a post by Andy Taylor<\/a> that shares the major difference BMM match type has in\u00a0AdWords and Bing.<\/p>\n <\/p>\n 4.\u00a010 Visual AdWords Reports You Should Be Using<\/a><\/p>\n Want to\u00a0review your PPC account effectively? Here are some of the visual reports in AdWords Editor that you can use to hep you visualize your data and determine the opportunities in your account. James Katsanevas<\/a> shares snapshots of the reports that can be of use.<\/p>\n <\/p>\n 5.\u00a0How to Use AdWords Search Partners Data to Improve Your Campaigns<\/a><\/p>\n Included ‘Search Partners’ for your campaign, but don’t yet know how it will impact you campaign and as a result the return on investment? Read this post by Tom Whitley<\/a> to know about search partners and how to manage them?<\/p>\n <\/p>\n 6.\u00a0Seven questions to answer before launching your PPC campaign<\/a><\/p>\n Thinking of PPC as the next step for your business? Here are a couple of questions that you must ask yourself before you commence with PPC advertising.<\/p>\n <\/p>\n 7.\u00a0PPC Account Setup<\/a><\/p>\n Here’s a different take on Kirk Williams<\/a> post on ‘PPC account set up for PPC clients<\/a>‘. The author here shares his views on following some principles for account set up and how to turn that into a process.<\/p>\n <\/p>\n 8.\u00a0Cheat Sheet: Bing Ad Extensions<\/a><\/p>\n Advertisers are always on the pursuit to optimize their ads. For campaigns being run in Bing, Erin Sagin<\/a> gives a rundown of\u00a0the extensions available to choose from.<\/p>\n <\/p>\n![\"Search](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/search_partner_adwords.png\")
<\/a>\n![\"Visual](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/visual_reports_adwords.png\")
<\/a>\n![\"Bing](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/02\/bing_ad_extensions.png\")
<\/a>\n
9.\u00a0Find Your Mobile-First Keywords! #MobileMonday<\/a><\/p>\n\n\n\n
What are mobile first queries and why they are important if you wish yo optimize your campaign to tap mobile audience. Learn more about this in this community discussion.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
10.\u00a0Watching (And Learning From) Competitor PPC Campaigns<\/a><\/p>\n
If you have just started PPC advertising or you are mastering in it, you can learn a lot from your competitor’s mistakes or success. The author shares few case studies and what you can pull out for them. In the end concluding that watching over your competitors is a must.<\/p>\n
<\/p>\n
Related Articles:<\/strong><\/p>\n
\n- Expanded Text Ad Preview Tool<\/a><\/li>\n
- Free AdWords Audit Report<\/a><\/li>\n
- Track Expanded Text Ads\u2019 Performance with AdWords Script<\/a><\/li>\n<\/ul>\n
<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Make use of visual reports for data mining, whether using search partner network affects your campaign positively, how remarketing should be effectively optimized, how bing ad extensions can be used to optimize your ads, if copying BMM campaigns from AdWords to Bing will result in query matching? Get answers to all these questions in the… Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2035","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=2035"}],"version-history":[{"count":10,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2035\/revisions"}],"predecessor-version":[{"id":5183,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/2035\/revisions\/5183"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=2035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=2035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=2035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}